We’re hiring a Growth Marketing Manager to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing.
This role is for someone who:
Loves being in the platforms
Is highly analytical and data-oriented
Is excited to help scale budgets, creative testing, and reporting across growth channels
Thinks about paid media in the context of the entire business, not just one dashboard
You’ll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale.
What You’ll Do
Paid Media Execution & Optimization
Support - build, launch, and optimize campaigns across:
Paid Search (Google) and YouTube
Programmatic & CTV (where applicable)
Meta, TikTok
& More
Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
Execute structured creative tests across formats, creators, and platforms
Support scaling decisions through in-platform analysis and experimentation
Analytics, Reporting & Measurement
Pull and analyze performance reports across channels
Conduct cohort analyses and funnel analysis using platform data + Shopify
Analyze halo effects and cross-channel impact
Partner on attribution thinking (platform metrics vs blended performance)
Translate data into clear insights and recommendations
Creator-Led Advertising & Partnerships
Support execution and reporting for creator-led advertising
Help manage performance tracking as creator content flows into:
TikTok
YouTube
Meta
Analyze creator performance across channels and formats
Help surface insights on what content, creators, and narratives scale best
Workflow & Automation
Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
Help streamline processes for testing, reporting, and insights
Constantly look for ways to move faster without sacrificing rigor
Requirements
What You Bring
2–4 years of hands-on paid media experience across paid search and paid social platforms
Experience working directly inside paid platforms (not just overseeing)
Strong analytical mindset — comfortable with data, cohorts, and performance analysis
Familiarity with Shopify and ecommerce performance metrics
Understanding of how channels interact and drive incremental growth
Interest in creator-led advertising and performance storytelling Comfort moving fast, testing often, and owning results
What We’re Looking For
You are driven by a high-growth environment
You want to be hands-on keyboard
You enjoy pulling data, analyzing performance, and finding insights
You’re excited to be a right-hand partner, not just execute tasks
You’re curious, proactive, and growth-minded
You care about outcomes, not vanity metrics
Nice to Have
Experience scaling budgets across multiple paid channels
Exposure to MMM, incrementality testing, or blended reporting
Experience working with creators or UGC-style content
Strong comfort using AI tools to improve efficiency
Background in paid search and/or programmatic / CTV
Benefits
Competitive compensation including salary and equity
Fully-paid health, dental, and vision insurance
Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Why You’ll Love Working Here:
At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.