Growth Marketing Manager

Growth Marketing Manager

The Growth Marketing Manager is a strategic and results-driven marketer responsible for executing pipeline generation and revenue marketing programs across the West Territory. In this role, you will partner closely with sales and marketing stakeholders to delivercampaigns and event programs that accelerate growth, optimize funnel performance, and contribute to regional revenue targets.

Success in this role requires the ability to influence without direct authority—operating as a trusted, data-driven partner to Sales leadership and cross-functionalstakeholders, including Sales, SDRs, and Partners. You will align teams around shared revenue outcomes, using insights and performance data to guide decisions, drive accountability, and ensure programs are delivering measurable impact.

Rapid7's North America Growth Marketing team acts as an engine to fuel pipeline and demand for Rapid7 solutions through innovative regional marketing programs across the region. This role will be a key participant in strategizing & delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes.

This is a hands-on role ideal for a marketer ready to deepen their impact in demand generation and regional marketing. You'll manage campaign execution end to end—from planning through measurement—ensuring all programs are data-informed, customer-centric, and aligned with business goals. As a true owner of your territory, you will also partner with Global Marketing to influence channel strategy across web, paid media, content syndication, display advertising, webinars, and more—advocating for regional needs while holding global teams accountable for delivering full-funnel results.

Territory & Funnel Execution

• Own the day-to-day execution of pipeline generation programs across events (field events, tradeshows, and webinars), digital channels, and partner campaigns.
• Collaborate with Sales and SDR teams to improve lead handoff processes, track conversion performance, and strengthen marketing-to-sales alignment.
• Partner with ABM and Global Marketing to localize and activate global campaigns for regional audiences, ensuring strong engagement and conversion.
• Develop and maintain sales enablement materials such as campaign briefs, a monthly sales toolkit, follow-up templates, one-pagers, and more to support revenue acceleration.
• Work with Marketing Operations and Business Insights teams to track, analyze, and report on campaign performance, identifying trends and optimization opportunities.

Cross-Functional Collaboration

• Act as the marketing liaison for the West territory, partnering closely with Global Marketing Teams, Sales Leadership, and Partner Marketing
• Collaborate with Global Marketing to adapt messaging, creative, and tactics to meet regional needs and market nuances.
• Coordinate with Marketing Operations to ensure smooth campaign execution, accurate reporting, and data-driven decision-making.
• Partner with channel/partner marketing teams to co-develop and launch programs that expand regional reach and pipeline impact.

What Success Looks Like

• Regional campaigns consistently drive high-quality pipeline and measurable revenue impact.
• Sales teams have strong visibility into marketing programs and view marketing as a trusted, high-performing partner.
• Campaigns are executed efficiently, with clear ROI metrics and continuous optimization.
• Collaboration across marketing and sales functions results in seamless alignment and shared success.
• You demonstrate ownership, accountability, and a proactive approach to driving growth and innovation.

The skills and qualities you'll bring include:

• 4-6 years of B2B marketing experience, ideally in technology or cybersecurity.
• Proven experience supporting pipeline generation and executing integrated campaigns across multiple channels (digital, live and virtual events, and partner marketing).
• Familiarity with field or regional marketing and alignment with sales organizations.
• Proficiency with marketing automation, CRM, and analytics tools (e.g., Marketo, Salesforce, 6Sense, Demandbase, Tableau).
• Strong organizational and project management skills; able to manage multiple programs simultaneously.
• Analytical thinker comfortable using data to guide decisions and identify opportunities for improvement.
• Excellent written and verbal communication skills; strong collaborator across teams and functions.
• Proactive, detail-oriented, and adaptable in a fast-paced environment.
• Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.

We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy – apply today.

At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome.

Protecting 11,500+ customers against bad actors and threats means we're continuing to push the envelope just like we've been doing for the past 20 years. If you're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.

Rapid7, Inc. is committed to fair and equitable compensation practices. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. We evaluate compensation decisions on a case-by-case basis, and it is not typical for an individual to be hired at the very top of the salary range.

The salary range for this role in the US is:

$108,800.00 – 147,200.00 USD Annual

Salary ranges may vary based on geographical location. This range does not include variable/incentive compensation, equity and benefits (where applicable/eligible).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.