Full-Time | W-2 | Remote | Reports to CEO / Head of Ops
ABOUT RNDA
Rare Necessity Digital Agency is a full-service demand generation agency that builds repeatable revenue systems for coaches, consultants, e-commerce brands, and local businesses. We run webinar launches, sales call funnels, product drops, and local lead generation campaigns. Our team operates in a pod model where small, cross-functional teams own their clients end to end.
THE ROLE
The Demand Gen Marketing Manager (Pod Lead) runs two client pods like they are your own businesses. You own the client relationships, lead the teams, manage the operations, and make sure everything from strategy to deliverables ships on time and at a high standard. You are the single point of accountability for your pods.
This is not a passive management role. You are cross-trained on every function in your pod so you can step in when someone is out, catch quality issues before they reach the client, and train your team to get better every month. You sit between the CEO and the specialists, and your job is to make sure nothing falls through the cracks.
WHAT YOU OWN
1. Client Relationships & Communication
Own all client communication across both pods (Slack, email, calls, updates)
Lead kickoff calls, biweekly check-ins, and quarterly business reviews
Communicate results, timelines, and next steps clearly and proactively
Onboard new clients in their first 14 days (access, welcome, expectations)
Escalate retention risks to CEO with context and a recommended action
2. Team Leadership & Coverage
Lead a team of 4 specialists per pod: Account Strategist, Social Media Specialist, Funnel & Automation Specialist, and Media Buyer
Run weekly internal pod standups (15 min, Mondays)
Cover for any team member who is out (you are cross-trained on all functions)
Hire and train new pod team members with Chief of Staff support
Give direct, timely feedback. Manage performance before it becomes a problem.
3. Operations & Delivery
Ensure all deliverables meet RNDA quality standards before they reach the client
Manage launch timelines, content calendars, and campaign schedules across both pods
Track pod P&L: revenue per pod, team cost, utilization against targets
Manage pod capacity: flag when a pod hits 70% utilization and trigger hiring
Document processes, identify bottlenecks, and continuously improve how the pod operates
4. Strategic Support
Partner with the Account Strategist on client strategy (you run the call, they present the plan)
Review performance data and hold the team accountable to KPI targets
Identify upsell and cross-sell opportunities and bring them to the CEO
Ensure every launch has a documented brief, timeline, and clear ownership before work begins
POD TYPES YOU'LL MANAGE
Your two pods may serve different client types. Here is how the work shifts: