Success is measured by qualified leads, booked appointments, customer acquisition, revenue growth, and ROI, not marketing activity. Expertise in Meta Ads, Google Ads, SEO, GA4, CRM platforms, and marketing automation.

Benefits:

• Purpose Driven Brand
• Rewarding Career
• People Over Profit
• Work from Home
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Paid time off

Growth Marketing Director

Location: Remote
Compensation: $10,000 per month plus performance-based bonus opportunities


Build a National Brand That Changes Lives


Special Strong is a faith-based company and one of the fastest growing adaptive fitness franchise systems in the United States, empowering children, adults, and veterans with disabilities through life-changing fitness programs.


We are seeking a Marketing Director to own our two growth engines:

• Franchise development lead generation
• Athlete acquisition

This is a hands-on leadership role responsible for strategy, execution, and results. Success is measured by qualified leads, booked appointments, customer acquisition, revenue growth, and ROI, not marketing activity.


Responsibilities

• Own paid media across Meta, Google, YouTube, and LinkedIn.
  
  
• Optimize the entire marketing funnel from ad to booked appointment.
  
  
• Lead website, SEO, landing pages, and conversion optimization.
  
  
• Manage CRM, marketing automation, and reporting.
  
  
• Oversee nationwide Grand Opening marketing campaigns.
  
  
• Lead agencies, contractors, and internal creative resources.
  
  
• Build dashboards that measure marketing performance and ROI.
  
  
• Partner with leadership to drive quarterly growth initiatives.
  
  

Qualifications

• 7+ years of digital marketing leadership experience.
  
  
• Proven success managing six-figure monthly advertising budgets.
  
  
• Expertise in Meta Ads, Google Ads, SEO, GA4, CRM platforms, and marketing automation.
  
  
• Strong analytical and problem-solving skills.
  
  
• Experience leading agencies and cross-functional teams.
  
  
• Driven by accountability, execution, and measurable results.
  
  

What Success Looks Like

• Franchise lead goals achieved.
  
  
• Athlete acquisition goals achieved.
  
  
• Marketing ROI improves over time.
  
  
• Reliable reporting and attribution.
  
  
• Scalable marketing systems that fuel company growth.
  
  

If you've personally built high-performing growth engines and want to help build the national leader in adaptive fitness, we'd love to hear from you.