Group Product Manager - Monetization

About the Role

We are looking for a Group Product Manager - Ad Monetization to lead the evolution of our advertising platform and maximize revenue through world-class product innovation. This role sits at the intersection of programmatic advertising, AI, data science, consumer behavior, and platform engineering.

The ideal candidate should possess a deep understanding of the digital advertising ecosystem, be comfortable working with complex technical systems, and be capable of driving product strategy across multiple stakeholders including engineering, business, GTM, data science, and partnerships.

This role needs a strong understanding of how advertising agencies and programmatic buying teams operate, including the dynamics of Open RTB, Private Marketplace (PMP), Programmatic Guaranteed (PG), auction packages, and curated deals.

You will own the monetization roadmap and build products that optimize yield, improve advertiser outcomes, and enhance consumer experience.

Key Responsibilities

• Define and execute the product strategy for the Ad Monetization platform.
• Build and optimize products across the programmatic advertising stack to maximize publisher revenue.
• Identify opportunities to optimize these channels and drive revenue growth by scaling auction-based monetization and deal-based demand.
• Partner with DSPs, SSPs, exchanges, and internal ad-serving systems to improve auction efficiency and fill rates.
• Monitor industry trends, consumer behavior, and emerging advertising technologies to inform product strategy.
• Collaborate with engineering teams to build scalable platform capabilities while understanding SDK, APK, and API integrations.
• Leverage AI-first thinking to identify opportunities for automation, optimization, personalization, and intelligent decision-making.
• Design data-driven experiments and A/B testing frameworks to continuously improve monetization metrics.
• Work closely with analytics teams to derive insights from large datasets and translate them into product decisions.
• Partner with fraud prevention teams to improve traffic quality and safeguard advertiser trust.
• Influence cross-functional teams and communicate complex technical concepts effectively to senior leadership.

What We're Looking For

Must Have

• Strong understanding of the programmatic advertising ecosystem, including publisher monetization.
• Deep knowledge of DSPs, SSPs, Ad Exchanges, and how they interact with publishers.
• AI-first mindset with the ability to leverage Generative AI and machine learning to build better products and workflows.
• Strong understanding of analytics platforms and measurement systems.
• Experience with Programmatic Guaranteed (PG), Private Marketplace (PMP), and Open Real-Time Bidding (OpenRTB).
• Working knowledge of SDKs, APKs, APIs, and how these components interact within mobile ecosystems.
• Excellent problem-solving and product strategy skills with a data-driven approach.

AI-First Builder Mindset

• AI-first thinker with the ability to leverage Generative AI for product strategy, analysis, experimentation, and execution.
• Hands-on experience using AI-assisted development tools such as Claude Code, Cursor, Windsurf, or similar vibe-coding platforms to build lightweight tools, prototypes, and workflow automations.
• Comfortable rapidly translating ideas into working solutions without relying entirely on engineering resources, and passionate about using AI to significantly improve productivity and product outcomes.

Ideal Background

• 10-14 years of experience in Product Management, with significant exposure to AdTech or Publisher Monetization.
• Experience working with large-scale consumer platforms, advertising technology companies, or digital publishers.
• Proven track record of shipping products that drive revenue and measurable business impact.