Providing overall leadership for account teams in planning, recommending, and implementing strategic plans and proactive communication initiatives. Mobilizing new and untested approaches for engaging audiences online and offline that align with business goals and target consumer interests.
Numbers & Facts
Location
Baltimore, MD
Description
PRINCIPLE RESPONSIBILITIES AND DUTIES:
Planning and developing programs and services which are consistent with the client's mission, purpose, and brand strategy
Mobilizing new and untested approaches for engaging audiences online and offline that align with business goals and target consumer interests
Leading annual account planning
Accountability for fiscal management of client budgets and program delivery
Leads development of action plans to address any constructive client feedback or concerns.
Providing overall leadership for account teams in planning, recommending, and implementing strategic plans and proactive communication initiatives
Attending industry events and leading business development
Driving account growth through active development and defense of strategic recommendations and budgets
Identify organic growth opportunities through cross-functional client engagement
Participate/lead in new business and RFP development process
Partnering in the development of highly impactful brand strategies with our Strategy and Creative teams
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:
Bachelor's Degree
8+ years of account management in a healthcare agency setting
A deep and thorough understanding of the pharma/healthcare advertising industry and FDA regulations
Ability to guide client relationships and propose marketing and communications solutions