The Graphic Designer plays a key role in shaping how Carlisle Architectural Metals CAM and its five brands present themselves in the marketplace. This position is responsible for translating brand strategy, product value, and customer insights into compelling, consistent, and high-impact visual content across all marketing and communication channels.
Supporting all five CAM brands, this role partners closely with Marketing, Sales, Product, Technical, and Customer Service to ensure creative output is strategically aligned on-brand and effective in driving customer understanding and business outcomes. This is a hands-on design role with strategic influence, requiring the ability to balance creativity, brand governance, and business priorities across a complex, multi-brand portfolio.
Essential Duties & Responsibilities
This list is not all-inclusive, and may evolve as business needs change.
Brand Strategy & Stewardship
Leads overall visual strategy and is directly responsible for execution of all design projects across CAMs portfolio of brands. Owns projects from concept through final production, ensuring strategic alignment, quality, accuracy, and on-time delivery. Contributes creative thinking and leads the visual strategy for campaigns, product launches, and strategic initiatives. Applies and upholds brand standards while identifying opportunities to refine, strengthen, and evolve brand expression over time. Partners with Marketing leadership to develop, refine, and govern brand guidelines, including visual identity systems, typography, color palettes, imagery, and brand voice.
Creative Development & Execution
Conceptualizes and executes engaging graphic and digital assets across multiple channels, including:
• Email marketing • Digital and print advertising • Trade Shows, including full attendee experience • Sales enablement tools, presentations, sell sheets, brochures • Product and technical documentation • Blog posts, white papers, and thought leadership materials • Continuing education and training content • Social media and digital campaigns
Translates complex or technical information into clear, visually compelling content. Designs with a customer-first mindset, clearly communicating value propositions and differentiators.
Cross-Functional Collaboration
Collaborates with Marketing, Product Engineering, Sales, Customer Fulfillment, and HR to understand business needs, execute, and deliver effective visual solutions. Supports internal communications, change initiatives, and training efforts where visual storytelling enhances clarity and engagement. Participates in creative reviews and campaign planning discussions, offering thoughtful input and solutions.
Operational Excellence
Manages multiple design projects simultaneously, ensuring deadlines, priorities, and quality standards are consistently met. Maintains organized asset libraries, templates, and version control across brands. Identifies opportunities to improve creative workflows, tools, templates, and efficiency.
Innovation & Continuous Improvement
Stays current on design trends, tools, and best practices, particularly within B2B industrial and technical environments. Proactively brings forward new ideas, concepts, and creative approaches that elevate the CAM brand portfolio. Continuously assesses and improves the effectiveness and impact of creative deliverables.
Required Knowledge, Skills, and Abilities
Knowledge:
• Strong understanding of brand systems, visual identity, and design principles. • Knowledge of multi-channel marketing and how design supports customer engagement and sales enablement. • Familiarity with B2B industrial manufacturing or technical industries (preferred).
Skills:
• Advanced proficiency in Adobe Creative Suite, Creative Cloud. • Strong design layout, typography, and visual storytelling skills. • Proficiency in Microsoft Office, particularly PowerPoint. • Ability to manage multiple priorities, deadlines, and stakeholders effectively. • Strong verbal and written communication skills.
Abilities:
• Ability to think strategically while executing tactically. • Ability to work effectively across multiple brands while maintaining clarity and consistency. • Ability to translate complex technical information into accessible visual content. • Ability to work independently and collaboratively in a fast-paced environment. • Ability to receive feedback, take direction, and continuously improve.
Qualifications
• 5-7 years of experience in graphic design, visual communication, or a related field. • Bachelors degree in Graphic Design, Visual Arts, Multimedia Marketing, or equivalent experience. • Strong portfolio demonstrating brand systems, campaign work, and creative problem-solving. • Preferred Qualifications:
• Experience supporting multiple brands or complex product portfolios. • Experience in B2B marketing, manufacturing, construction, or highly technical industries. • Familiarity with CRM and marketing automation platforms (e.g., Dynamics 365, ClickDimensions). • Experience designing sales enablement or technical education materials.
Working Conditions
• Location: Waukesha, WI (hybrid basis). • Environment: Professional and collaborative, with access to modern office tools and systems. • Standard work hours: 40-50 hours per week, Monday through Friday. • Flexibility may be required based on customer and business needs. • Work-Life Balance: The company supports a healthy work-life balance and offers flexible working arrangements where possible.