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Go-To- Market Manager - Ingredient & Foodservice

Sartori

Plymouth, WI

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JOB DETAILS
SKILLS
Administrative Skills, Business Operations, Business-to-Business (B2B), Cadence, Certified ScrumMaster, Channel Management, Channel Strategies, Communication Skills, Consumer Branding, Consumer Packaged Goods, Continuous Improvement, Corporate Policies, Corrective Action, Cross-Functional, Customer Acquisition, Customer Relations, Customer Relationship Management (CRM) Systems, Driver's License, Establish Priorities, Finance, Insurance, Leadership, Market Entry Strategy, Marketing, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Physical Demands, Problem Solving Skills, Product Development, Product/Service Launch, Project Management Certification, Project Management Professional (PMP), Project Planning, Project/Program Management, Research & Development (R&D), Resource Management, Sales, Sales Analysis, Sales Operations, Sales Tools, Strategic Planning, Supply Chain Operations, Team Lead/Manager, Willing to Travel, Work From Home
LOCATION
Plymouth, WI
POSTED
4 days ago
SUMMARY

The Go-To-Market Manager is a strategic member of Sartori's business-to-business Ingredient & Foodservice (I&FS) marketing team. This role leads project management and cross-functional commercialization for ingredient and foodservice products, platforms, and customer-driven initiatives, while managing the broader channel strategy. The Go-To-Market Manager serves as the central integrator across marketing, sales, operations, supply chain, R&D, and finance, ensuring solutions are launched, scaled, and managed with structured execution, technical rigor, operational readiness, and commercial discipline.

This role owns the end-to-end go-to-market process for B2B innovations and strategic customer initiatives, translating channel priorities, customer needs, and business objectives into clear workplans, timelines, and decision frameworks that drive profitable growth, customer adoption, and long-term partnerships.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Go-To-Market Strategy & Commercial Planning (B2B)

• Owns end-to-end execution of Ingredient and Foodservice go-to-market strategies, aligned to enterprise growth and channel priorities, through integrated project plans and a disciplined execution cadence.

• Manages priority customer initiatives within each channel to ensure consistent application of strategy and avoid fragmented or duplicative efforts with clear scope definition, sequencing and ownership.

• Monitors and tracks channel pipeline health and performance against strategic objectives, using structured tracking, milestone reviews, and escalation protocols to guide prioritization and resource allocation.

Product Commercialization & Launch Leadership

• Leads end-to-end commercialization of Ingredient and Foodservice products, platforms, and customer-driven solutions, from final concept approval through post-launch.

• Drives cross-functional launch readiness across sales, operations, supply chain, finance, and quality to ensure seamless execution.

• Establishes launch governance, timelines, and accountability across teams including decision rights, stage-gate discipline, and issue resolution mechanisms.

Cross-Functional Alignment & Execution

• Acts as the integrator between marketing, sales, R&D, operations, supply chain and finance to ensure alignment on priorities, timelines, and executional expectations.

• Facilitates decision-making and proactively resolves cross-functional risks that could impact commercialization success, escalating issues and corrective actions as needed.

Performance Management & Optimization

• Establishes and monitors commercialization KPIs relevant to B2B channels, including revenue realization, margin performance, and project pipeline performance.

• Leads post-launch reviews to assess performance, identify gaps, and own continuous improvement of the I&FS commercialization process.

• Provides leadership with clear insights and recommendations to optimize portfolio performance.

Strategic Influence & Leadership

• Serves as a trusted strategic partner to senior leadership, providing forward-looking recommendations on portfolio and commercialization priorities.

• Influences without authority, driving alignment and accountability across functions.

• Champions disciplined go-to-market thinking and project management rigor as a core organizational capability.

DIRECT REPORTS

This position is not responsible for leading team members.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Business, Operations, Supply Chain, or a related field required.

• 5+ years of experience in cross-functional project management, including work related to product development, commercialization, innovation, or go-to-market execution.

• B2B industry experience, channel experience in foodservice, specialty food brands, and/or consumer packaged goods preferred.

• Proficiency in Microsoft Office applications including Outlook, Word, Excel, and PowerPoint required.

• Proficiency in sales analytics tools and Customer Relationship Management (CRM) software preferred.

SKILLS AND COMPETENCIES

• Balances Stakeholders: Understands, anticipates, and balances the needs of multiple stakeholders.

• Customer Focused: Understands and responds effectively to stakeholder needs

• Results-driven: Focuses on achieving results that promote business success.

• Articulate: Communicates clearly and effectively in written and verbal formats.

• Adaptable: Adjusts easily to new or changing circumstances.

CERTIFICATIONS

Professional project management certifications such as PMP (Project Management Professional), CAPM, Certified ScrumMaster (CSM), or similar credentials preferred.

ADDITIONAL INFORMATION

WORK LOCATION

This role requires onsite presence at our Pleasant View location in Plymouth, WI, as business needs require. The schedule may vary week to week and may include brief onsite meetings, partial days onsite, or periods of primarily remote work depending on operational needs. Remote work must be performed within Wisconsin or another approved state in accordance with company policy.

TRAVEL REQUIREMENTS

Occasional Travel (up to 10%) - Limited travel for training, meetings, or visits to other Sartori locations. This role requires a valid driver's license, proof of insurance, and reliable transportation for work-related travel.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The role requires extended periods of sitting. The role may involve lifting or carrying up to 10 pounds. The role requires repetitive hand or arm movements and sustained use of hands or arms. The role requires the ability to see details at close range and communicate verbally.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This role is primarily performed in an office or administrative environment. The work environment is generally quiet to moderate in noise level.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

About the Company

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Sartori