Sign upLog in

Go To Market Manager - GA - On Site

Vensure Employer Services

[Duluth, GA, 30097], GA

Apply
JOB DETAILS
SKILLS
Alliance/Partner Management, Analysis Skills, Audience Development, Auditory, Best Practices, Business Growth, Business-to-Business (B2B), Communication Skills, Competitive Analysis/Strategy, Computer Mouse Hardware, Conferences, Cross-Functional, Customer Acquisition, Customer Relations, Customer Support/Service, Customer/Client Research, Delivery Management, Detail Oriented, Diversity, Driver's License, Establish Priorities, Human Resources, Human Resources Software, Interpersonal Skills, Keyboards, Leadership, Manual Dexterity, Market Entry Strategy, Market Segmentation, Market Trend Analysis, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Negotiation Skills, Office Equipment, Organizational Skills, Outbound Marketing, Outsourcing, Payroll Administration, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Pricing, Problem Solving Skills, Process Development, Product Marketing, Product Planning, Product Pricing, Product/Service Launch, Public Transport, Revenue Growth, Risk Analysis, Sales, Sales Management, Sales Support, Software as a Service (SaaS), State Laws and Regulations, Strategic Planning, Team Player, Technical Support, Time Management, Trend Analysis, Vehicle Driving, Webinar, Willing to Travel, Writing Skills
LOCATION
[Duluth, GA, 30097], GA
POSTED
Today
We are a proud work-from-office company. If you're ready to work on-site in a dynamic, global company, we'd love to hear from you.

About Us
PrismHR is the leading payroll, benefits, and HR software for Human Resource Outsourcing (HRO) organizations, including Professional Employer Organizations (PEOs) and Administrative Service Organizations (ASOs). Powering more than 80,000+ companies, 2.5 million worksite employees, and $85 billion in payroll processed annually, PrismHR is the most efficient, reliable, and scalable software solution to help PEOs and ASOs grow and prosper. The PrismHR platform is a complete, integrated HR solution supporting the full "hire-to-retire lifecycle of HR services. And PrismHR provides a wide range of additional resources that go beyond just technology and support: PrismHR SEEDS sales and marketing program, the annual PrismHR LIVE Conference, and numerous learning opportunities throughout the year are all designed specifically to help PrismHR customers grow their business.



Position Summary


The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that introduce new products, features, and services to our clients. This team works cross-functionally across Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly communicated, and positioned for adoption and revenue impact. The GTM team partners with other teams to define target audiences, develop messaging and positioning, equip customer-facing teams with the tools and training they need, and monitors performance to refine and optimize future launches. Their goal is to create a seamless, repeatable process that accelerates product adoption, strengthens customer engagement, and drives predictable revenue growth.



The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functional strategies that bring new products, features, and services to market. This role acts as the connective tissue between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-planned, clearly communicated, and successfully adopted by customers and internal teams.

Essential Duties and Responsibilities


" Lead the planning and execution of go to market strategies for new products, enhancements, and strategic initiatives
" Partner closely with Product to understand roadmap priorities, value propositions, and target customer segments
" Partner in the development of positioning, messaging, and launching materials that clearly articulate product value
" Drive sales and customer Success by assisting adoption team with training, playbooks, competitive insights, and objection handling resources
" Coordinate cross functional launch plans, timelines, and deliverables to ensure alignment and accountability
" Develop and analyze market trends, customer feedback, and competitive intelligence to inform GTM strategy
" Track launch performance, adoption metrics, and revenue impact, and recommend optimizations - Lead pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams for leadership approval
" Ensure consistent communication across internal teams before, during, and after launches
" Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation.



Marginal Functions


" Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
" Attend webinars and/or trainings to stay up to date on best practices related to the company and department.
" Complete projects and other duties as assigned by supervisor.

Knowledge, Skills, and Abilities

" Experience in go-to-market strategy, product marketing, sales enablement, or related roles
" Strong cross-functional collaboration skills and the ability to influence without authority
" Excellent communication skills, both written and verbal
" Ability to translate complex product capabilities into clear, compelling value propositions
" Strong analytical mindset with comfort interpreting data to guide decisions
" Proven ability to consistently meet and exceed assigned objectives.
" Proven ability to create, execute, and manage sales and marketing programs to generate revenue.
" Strong balance of technical, analytical, and interpersonal skills
" Strategic thinker with the ability to analyze trends and make informed decisions
" Ability to operate in a dynamic, growth-oriented environment with a desire to assist in developing strategies and processes.



Required Education & Experience


" Experience in HR tech in a GTM role is preferred
" Experience in SaaS, HR tech, or B2B technology environments is a plus
" Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly preferred
" Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed.


Required Licenses and/or Certifications


" This role requires a valid, non-restrictive driver s license as it involves occasional travel to client sites and company locations.




Physical, Mental, & Communication Demands

Physical Demands:


" Sedentary Work: Prolonged sitting, often at a desk or computer.
" Manual Dexterity: Frequent use of hands and fingers repetitively to operate a computer keyboard, mouse, and other office equipment.
" Mobility: Ability to occasionally stand, walk, bend, and reach in an office environment. Occasional walking or traversing throughout the office to meet with leaders and other employees.
" Visual Acuity: Visual and auditory acuity to review detailed information, interpret data, and participate in virtual and in-person meetings.
" Lifting & Carrying: Minimal physical lifting required, but may involve handling documents, and lifting light office supplies.
" Travel Demands: Ability to travel as needed (generally less than 30%), which may include walking in airports, attending meetings, and working from alternative locations.



Mental Demands:


" Strategic Thinking: Ability to develop and sequence GTM strategies, prioritize competing initiatives, and anticipate downstream impacts across Product, Marketing, Sales, Customer Success, and Operations.
" Analytical reasoning: Ability to interpret adoption metrics, launch performance, market trends, and customer feedback to recommend optimizations and guide decisions.
" Complex problem solving: Ability to identify launch risks, resolve cross-functional dependencies, and adapt plans quickly in a dynamic, growth-oriented environment.
" Attention to Detail: Ability to manage timelines, deliverables, and messaging accuracy while coordinating multiple stakeholders and workstreams.
" Executive judgment and discretion: Ability to handle sensitive products, pricing, packaging, and segmentation information appropriately and communicate recommendations clearly.
" Influence without authority: Ability to drive alignment, accountability, and outcomes through collaboration, negotiation, and stakeholder management.



Communication Demands:


" Cross functional coordination: Ability to communicate timelines, deliverables, and expectations consistently before, during, and after launches to ensure accountability.
" Training and enablement delivery: Ability to support Sales and Customer Success through training, objection handling resources, and competitive insights to drive adoption.
" Cultural Sensitivity: Communicate with individuals from diverse cultural backgrounds, demonstrating cultural awareness and sensitivity.
" Written Communication: Ability to develop clear positioning and messaging, launch materials, playbooks, enablement content, and internal announcements for diverse audiences.
" Verbal Communication: Ability to lead cross-functional meetings, present launch plans and performance insights, and facilitate alignment across stakeholders.
" Interpersonal influence: Ability to build relationships and gain commitment across teams while managing differing priorities and constraints.




This position is eligible for the following benefits:


Health Insurance: Medical, dental, and vision coverage
Retirement Plan: 401(k) with company match
Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.

About the Company

V

Vensure Employer Services