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GM - GTM strategy - NPI - DTC

Jobot

Newark, NJ

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JOB DETAILS
SALARY
$180,000–$250,000 Per Year
SKILLS
Brand Management, Cadence, Channel Strategies, Consumer Goods and Services, Consumer Packaged Goods, Cross-Functional, Finance, Health Science, Healthcare, International Business, Leadership, Legal, Marketing, Operational Strategy, Performance Analysis, Performance Metrics, Pricing, Product Positioning, Product/Service Launch, Reporting Dashboards, Retail, Sales, Supply Chain, Team Lead/Manager, Web Site Monitoring, eCommerce
LOCATION
Newark, NJ
POSTED
Today
Established company is adding a brand to their lineup, be that GM

This Jobot Job is hosted by: Adam Bennett
Are you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume.
Salary: $180,000 - $250,000 per year

A bit about us:

Jobbot's client is a science-backed health and wellness company with decades of credibility in the professional and consumer markets. They develop and market premium nutritional products trusted by healthcare professionals and consumers alike, and they operate across multiple channels — DTC, professional, and retail — with a growing digital footprint. They're a global business with North American operations in the greater NYC metro, and they're in an active growth phase — launching new categories, investing in new talent, and building the infrastructure to scale.

Why join us?

This is not a brand management role. It's a launch role — the kind that comes around once in a career. You'll own the full go-to-market build for a first-to-market product: positioning, channel strategy, digital infrastructure, team leadership, and commercial execution, all from scratch. You'll report directly into senior executive leadership, have enterprise resources behind you, and be the single-threaded leader accountable for bringing something genuinely new to market. The category is growing, the science is credible, and the mandate is real.

Job Details

Own end-to-end GTM strategy and execution for a high-profile product launch — positioning, pricing, segmentation, channel, and commercial readiness

Lead and develop a small direct team while driving cross-functional alignment across marketing, digital, supply chain, finance, and sales

Oversee website build, e-commerce setup, and DTC infrastructure from the ground up

Design and operationalize channel strategy across DTC, practitioner, retail, and/or digital partners

Establish KPIs, dashboards, and reporting cadence to track launch performance and inform executive decisions

10+ years in brand management, product launch, or general management — CPG, consumer health, nutraceutical, wellness, or DTC preferred

Proven track record of 0-to-1 product or business launches scaled to meaningful commercial success

Strong digital and e-commerce acumen — firsthand experience with DTC infrastructure and performance marketing required

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy

About the Company

J

Jobot

Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.

Founded in 2018 and employee-owned since 2024, Jobot is committed to fostering a culture of kindness, respect, innovation, and connection.  As an industry leader, we’ve been recognized as a top workplace by Forbes, Fortune, USA Today, and Staffing Industry Analysts (SIA).

Ready to find a good job? Create your profile today at Jobot.com 🤖

COMPANY SIZE
100 to 499 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
http://www.jobot.com