DivIHN (pronounced “divine”) is a CMMI ML3-certified Technology and Talent solutions firm. Driven by a unique Purpose, Culture, and Value Delivery Model, we enable meaningful connections between talented professionals and forward-thinking organizations. Since our formation in 2002, organizations across commercial and public sectors have been trusting us to help build their teams with exceptional temporary and permanent talent.
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For further inquiries about this opportunity, please contact one of our Talent Specialists, Tenishbabu at
Title: Global Website Content Strategist - Hybrid
Location: Milwaukee, WI
Duration: 12 Months
Employees are expected to work in the office a minimum of three days per week.
Only W2 candidates are eligible for this position. Third-party or C2C candidates will not be considered
Description
The ideal candidate will be able to build upon and refine work completed by others, effectively integrating contributions into cohesive solutions. Strong collaboration skills, adaptability, and a proactive, high-energy approach are essential. This role involves working closely with global teams, including colleagues primarily based in Japan. Standard working hours are typically 8:00 AM 5:00 PM; however, flexibility is required to accommodate early morning or late evening meetings across time zones.
The Global Website Content Strategist is responsible for operationalizing the client's global brand and website strategy into a cohesive, scalable content experience across all regions. This role ensures the global website delivers a consistent, audience-first narrative while enabling regional relevance, driving engagement, and maintaining alignment with brand, digital and governance standards.
Lead execution of the global website content strategy as defined by Global Brand Marketing, ensuring consistent application across regions and platforms
Translate global narrative frameworks into structured, engaging website content across key page types
Operationalize global brand and website strategy into scalable content frameworks, templates and workflows for global adoption
Drive global content governance by establishing, managing and continuously improving workflows, standards and alignment across regions, OEMs and stakeholders
Partner with regional teams to balance global consistency with localized relevance and market needs
Execute the global content planning process, including editorial calendars, content themes and campaign alignment
Ensure all website content adheres to global brand standards, voice and tone, and digital experience guidelines
Oversee content development from brief through final delivery, ensuring quality, accuracy and strategic alignment
Collaborate with digital, IT, UX and analytics teams to ensure content is effectively implemented within AEM and supports overall user experience
Optimize content for performance, including engagement, SEO/AEO and evolving AI-driven discovery requirements
Serve as a key point of coordination across global brand, digital teams, OEMs and regions to ensure timely and consistent delivery of website content
Provide insights and recommendations to support the ongoing evolution of global website strategy based on performance and regional input
Predominant Tasks
Develop and manage page briefs, content plans and messaging frameworks for global website pages, ensuring alignment with audience needs and business goals
Guide development of website content and assets, ensuring alignment with brand voice, tone and storytelling principles
Coordinate with regional marketing teams to facilitate development of relevant localized content
Manage the end-to-end content workflow, ensuring efficient progression through each stage
Execute the global digital content calendar, aligning global campaigns, product priorities and OEM and regional contributions
Review and approve website content to ensure consistency, accuracy and compliance with brand and digital standards
Collaborate with UX and digital teams to refine page structures, wireframes and content layouts to improve user engagement and clarity
Ensure content is properly structured within AEM, including tagging, metadata and taxonomy alignment to support search and discoverability
Monitor website content performance (traffic, engagement, conversion, search visibility) and recommend optimizations based on insights
Apply best practices for AEO and SEO, including structured content, clear answer-first writing, and expert-driven content development
Facilitate cross-functional meetings and working sessions to align stakeholders, resolve content issues and maintain project momentum
Support ongoing content updates, refreshes and campaign rollouts to ensure the website remains current, relevant and engaging
Requirements
Bachelor's degree in marketing, communications, journalism or related field
5 years of experience in website content strategy, digital content management, or global marketing roles
Experience working within a global or matrixed organization preferred
Experience supporting global website Strong understanding of global brand strategy and storytelling, including translating positioning into digital experiences initiatives or large-scale digital transformations
Experience with content governance models, including editorial calendars, workflows and approval structures
Familiarity with customer journey mapping and UX-informed content design
Excellent communication and presentation skills; able to clearly and succinctly convey ideas to diverse audiences
Strong cross-functional collaboration skills across marketing, digital, IT and regional teams
Highly organized and detail-oriented; able to manage multiple complex projects simultaneously
Familiarity with content governance models, including editorial calendars, workflows, and approval structures
Thorough understanding of tools that support content strategy, governance and execution:
Expertise in English grammar and AP Style
Familiarity wth digital asset management systems and content workflows
Basic understanding of HTML/CSS and web publishing fundamentals, not coding but content structure awareness
Experience working with content taxonomy, tagging and metadata structure within a CMS
Software skills required:
Enterprise CMS platforms, preferably Adobe Experience Manager
Content planning and collaboration tools (Microsoft Office, SharePoint, Teams, project management tools)
SEO/AEO and content optimization tools (SEMrush, BrightEdge or similar)
Web analytics tools (Adobe Analytics, Google Analytics)
Exposure to UX/UI tools (Figma, Adobe XD or similar)
Preferences:
Experience in a large, global organization (preferably manufacturing or industrial)
Experience in B2B marketing environments
Interview: First round of interviews will be virtual with hiring manager.
About us:
DivIHN, the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.
DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.
Digital Content, website content strategy, global marketing