General Sales Manager - Stars and Stripes Harley-Davidson

General Sales Manager - Stars and Stripes Harley-Davidson

Langhorne, PA

Job Title: General Sales Manager Department: Motorcycle Sales Supervisor: General Manager Summary Description Oversee and manage the operation of the Sales Department, which includes the Finance Department. The General Sales Manager is responsible for profitability in both the new and used motorcycle departments and for customer retention. To achieve this…","html_description":"

Job Title: General Sales Manager

Department: Motorcycle Sales

Supervisor: General Manager

Summary Description

Oversee and manage the operation of the Sales Department, which includes the Finance Department. The General Sales Manager is responsible for profitability in both the new and used motorcycle departments and for customer retention. To achieve this, they must effectively manage sales personnel, have a strong knowledge of the market.

Duties and Responsibilities

• CXI and customer retention.
• Unit volume.
• Productivity of department staff.
• Front and back end margins.
• Managing the management staff of the motorcycle sales department.
• Provide support in desking deals, closing deals and overcoming objections.
• Hiring, training, motivating, counseling and monitoring the performance of sales teams.
• Ensure all staff are trained in accordance to training programs provided.
• Assist Assistant Sales Managers in setting aggressive, yet realistic monthly sales goals for their teams
• Ensure all customer leads are logged along with effective follow up for all potential buyers by monitoring the CRM system.
• Ensure that all sales teams meet or exceed all activity standards for prospecting calls, appointments, ups, and closes.
• Leading daily sales meetings and conducting sales training.
• Responsible to identify any daily variances in key performance indicators and make adjustments as necessary.
• Weekly one on one meetings with sales management staff.
• Manage used bike inventory levels
• Ensure the sales department provides prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques outlined in the TMC Sales Process.
• Ensure telephone transactions are handled quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Ensure cross sales of P&A, HOG memberships, F&I products, Priority Maintenance & Service Contracts, etc. with all new and used vehicles.
• Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
• Maintain sales follow up programs using Traffic Log Pro.
• Maintain budgeted revenue and expense objectives.
• Develop promotional campaigns in conjunction with the parts and service departments.
• Maintain reports on sales associates.
• Provide reports to GM, as requested.
• Develop monthly and annual objectives for the department in collaboration with GM.
• Attend training sessions to keep current with sales department issues.
• Establish departmental work schedule, balancing the work load of all employees.
• Train all sales personnel to use the dealership sales process.
• Set policies and procedures for sales department.
• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files. Provide training for all sales employees (role playing, seminars, etc.).
• Perform other related duties as assigned or requested.

Supervisory Responsibilities

• Establish departmental work schedule, balancing the workload of all employees.
• Train all sales personnel.
• Set policies and procedures for sales department.
• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files.
• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.

Qualifications & Job Requirements

• Five years' progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products and services sold by the dealership, or the demonstrated ability to quickly learn them.
• High School Diploma or equivalent degree or greater required.
• Ability to take initiative and problem solve.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Applicable experience in big ticket retails sales strongly preferred.
• Passion for the motorcycling lifestyle and riding community.
• Must have ability to relate with broad customer base.
• Excellent verbal and written communication skills.
• Ability to present oneself as well as the company in a professional manner.
• Knowledge of applicable laws/policies/principles/etc.
• Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
• Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
• Attention to detail.
• Interpersonal skills and customer service skills required.
• Approachable, likeable, and enthusiastic personality.
• High energy level needed.
• Be self-motivated, positive, driven and helpful.
• Ability to handle confidential information responsibly.
• Great customer service, excellent personal communication, and demonstrated closing skills.
• Ability to work a flexible schedule including weekends, Holidays, and evenings.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
• Valid driver's license and motorcycle endorsement.

Physical Demands

• Requires the use of both hands.
• Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
• Requires standing and/or walking for extended periods of time. • Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions

• The noise level in the work environment is usually loud.
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.
• Frequently works near moving mechanical parts.

","url":"/job/1034300/general-sales-manager-stars-and-stripes-harley-davidson","joblink_url":"https://stars-and-stripes-harley-davidson.verahr-hiring.com/job/1034300/general-sales-manager-stars-and-stripes-harley-davidson","posted_at":"2026-06-18T22:09:46-04:00","location":"Langhorne, PA","location_info":{"country":"US","address":"","city":"Langhorne","state":"PA","zipcode":""},"job_code":false,"category":null,"enable_application_address_completion?":true,"allow_job_board_applications":false,"collect_linkedin_profile?":false,"is_address_enabled?":true,"is_address_required?":true,"show_contact_preference?":false,"resume_upload_enabled?":true,"resume_upload_required?":false,"coverletter_upload_enabled?":true,"coverletter_upload_required?":false,"other_upload_enabled?":true,"referral_required?":true,"referral_options":["Company Website","Indeed","Craigslist","Motorcycle Industry Jobs","AutoNews Jobs","Facebook","LinkedIn","Employee Referral","Walk-in","Monster","Jobdango","TalentZoo","CareerBuilder","Friend/Colleague","Recruiter"],"disclosure_agreement":null,"captcha_enabled?":true,"remote":false,"max_salary":{},"min_salary":{},"pay_frequency":"hourly","show_remote_in_location":false,"hidden?":false,"questions":[{"table":{"id":6254385,"option_type":"essay","question":"What prompted you to apply to our company?","required?":true,"flags":null,"options":[]}},{"table":{"id":6254386,"option_type":"essay","question":"Position(s) applying for?","required?":true,"flags":null,"options":[]}},{"table":{"id":6254387,"option_type":"single-choice","question":"Are you seeking Full-Time or Part-Time?","required?":true,"flags":null,"options":["Full-Time","Part-Time"]}},{"table":{"id":6254388,"option_type":"essay","question":"What are your Annual Pay Expectations?","required?":true,"flags":null,"options":[]}},{"table":{"id":6254389,"option_type":"essay","question":"List any other names (such as former names, aliases and nicknames) that you have used since high school to enable us to verify your work and education record","required?":false,"flags":null,"options":[]}},{"table":{"id":6254390,"option_type":"essay","question":"List any prior places of residence (list all during the past seven years). Include city, state, and months/years lived there: ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254391,"option_type":"yes-no","question":"Can you accept a position immediately?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254392,"option_type":"dateq","question":"If not, what date can you start? ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254393,"option_type":"yes-no","question":"Do you have any schedule restrictions?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254394,"option_type":"essay","question":"If yes, please list days and/or times.","required?":false,"flags":null,"options":[]}},{"table":{"id":6254395,"option_type":"yes-no","question":"If hired, can you furnish proof that you are at least 18 years of age? ","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254396,"option_type":"yes-no","question":"If hired, are you authorized to work in the United States? ","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254397,"option_type":"yes-no","question":"Do you have friends or relatives working here?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254398,"option_type":"textq","question":"If yes, please list their name(s) and your relationship: ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254399,"option_type":"yes-no","question":"If a driver license is required for the position for which you are applying, do you have a valid drivers license? ","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254400,"option_type":"textq","question":"State drivers license issued: ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254401,"option_type":"textq","question":"Drivers license no.: ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254402,"option_type":"textq","question":"Drivers license expiration date: ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254403,"option_type":"yes-no","question":"A valid motorcycle endorsement is not required, with the exception of Porters, Technicians & Inventory Coordinators. Do you have a valid motorcycle endorsement?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254404,"option_type":"essay","question":"Please list the following information about your high school: -School name -Years completed -Diploma/Degree -Describe course of study or major","required?":false,"flags":null,"options":[]}},{"table":{"id":6254405,"option_type":"essay","question":"Please list the following information about college: -School name -Years completed -Diploma/Degree -Describe course of study or major","required?":false,"flags":null,"options":[]}},{"table":{"id":6254406,"option_type":"essay","question":"Describe any specialized training, skills, and extra-curricular activities you participate in. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254407,"option_type":"yes-no","question":"Have you worked for this Company or any other affiliate of this Company before? If Yes, please include with your employment history below.","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254408,"option_type":"employmentq","question":"In order to be considered for the position, please complete in entirety: Company Name, Address, Phone Number, Job Title, Duties, Date of Employment and Reason for Leaving in chronological order with present or most recent employer listed first. ","required?":true,"flags":"{\"emphist_contact\":\"true\",\"emphist_wages\":\"false\",\"emphist_supervisor\":\"false\"}","options":[]}},{"table":{"id":6254409,"option_type":"yes-no","question":"Have you ever been terminated or asked to resign from any job?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254410,"option_type":"essay","question":"If yes, please explain. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254411,"option_type":"essay","question":"Please explain fully any gaps in your employment history: (Do not list any criminal history or medical information such as disability, illness or pregnancy in response to this question)","required?":false,"flags":null,"options":[]}},{"table":{"id":6254412,"option_type":"essay","question":"If laid off, please give reason. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254413,"option_type":"yes-no","question":"May we contact your current employer?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254414,"option_type":"essay","question":"If no, please explain. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254415,"option_type":"essay","question":"Please list 4 professional references. Include name, occupation, phone number and years known. ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254416,"option_type":"essay","question":"Remarks and special qualifications. Please include computer systems and programs with which you are familiar. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254417,"option_type":"subheadq","question":"Application Statement and Agreement","required?":false,"flags":null,"options":[]}},{"table":{"id":6254418,"option_type":"yes-no","question":"In the event of my employment to a position in this Company, I will comply with all rules and regulations of this Company. I understand that the Company reserves the right to require me to submit to a test for the presence of drugs in my system prior to employment and at any time during my employment, to the extent permitted by law. I also understand that any offer of employment may be contingent upon the passing of a physical examination. Further, I understand that at any time after I am hired, the Company may require me to submit to an alcohol test, to the extent permitted by law. I consent to the disclosure of the results of any physical examination and related tests to the Company. I also understand that I may be required to take other tests such as personality and honesty tests, prior to employment and during my employment. I understand that should I decline to sign this consent or decline to take any of the above tests, my application for employment may be rejected or my employment may be terminated. I understand that bonding may be a condition of hire. If it is, I will be so advised either before or after hiring and a bond application will have to be completed. I hereby authorize the Company with which I have applied for employment to share my Application for Employment with other affiliated companies/employers, and hereby agree that all terms, conditions and/or agreements contained in this Applicant's Statement and Agreement, or any other documents pertaining to my application for employment, shall be enforceable by me and by such other companies/employers (including their managers, employees and agents), even though I have not signed a separate Applicant's Statement and Agreement for those other companies/employers.

By signing below, I acknowledge that the Company may contact my previous employers and I authorize those employers to disclose to the Company all records and information pertinent to my employment with them. In addition to authorizing the release of any information regarding my employment, I hereby fully waive any rights or claims I have or may have against my former employers, their agents, employees and representatives, as well as other individuals who release information to the Company, and release them from any and all liability, claims, or damages that may directly or indirectly result from the use, disclosure, or release of any such information by any person or party, whether such information is favorable or unfavorable to me. I authorize the persons named herein as personal references to provide the Company with any pertinent information they may have regarding myself. I further understand that as a condition of employment, I may be required to complete additional documentation which would permit the Company and its designated Investigative Consumer Reporting Agency to conduct an investigation of my background, which may include inquiry into my past employment, education, and activities, including, but not limited to, credit, criminal background information and driving record.

I also acknowledge that the Company utilizes a system of alternative dispute resolution which involves binding arbitration to resolve all disputes which may arise out of the employment context. Because of the mutual benefits (such as reduced expense and increased efficiency) which private binding arbitration can provide both the Company and myself, I and the Company both agree that any claim, dispute, and/or controversy that either party may have against one another (including, but not limited to, any claims of discrimination and harassment, whether they be based on the applicable state laws, regulations or rules; and/or Title VII of the Civil Rights Act of 1964, as amended, as well as all other applicable state or federal laws or regulations) which would otherwise require or allow resort to any court or other governmental dispute resolution forum between myself and the Company (or its owners, directors, officers, managers, employees, agents, and parties affiliated with its employee benefit and health plans) arising from, related to, or having any relationship or connection whatsoever with my seeking employment with, employment by, or other association with the Company, whether based on tort, contract, statutory, or equitable law, or otherwise, with the sole exception of claims arising under the National Labor Relations Act which are brought before the National Labor Relations Board, claims for medical and disability benefits under the provisions of the applicable state workers' compensation law, before the applicable state Workers Compensation Commission and claims for unemployment compensation pursuant to the state specific Department of Employment and Workforce Laws, regulations or rules shall be submitted to and determined exclusively by binding arbitration, I understand and agree that nothing in this agreement shall be construed so as to preclude me from filing any administrative charge with, or from participating in any investigation of a charge conducted by the applicable states Human Affairs Commission and/or the Equal Employment Opportunity Commission; however, after I exhaust such administrative process/investigation, I understand and agree that I must pursue any such claims through this binding arbitration procedure. I acknowledge that the Company's business and the nature of my employment in that business affect interstate commerce. I agree that the arbitration and this Agreement shall be controlled by the Federal Arbitration Act, 9 U.S.C. section 1, et. seq., in conformity with the procedures of the applicable states Rules of Civil Procedure (including all mandatory and permissive rights to discovery) provided that said rules do not contradict the Federal Arbitration Act. However, in addition to requirements imposed by law, any arbitrator herein shall be a retired trial court judge and shall be subject to disqualification on the same grounds as would apply to a judge of a state court.

To the extent applicable in civil actions in state courts, the following shall apply and be observed: all rules of pleading (including the right of demurrer), all rules of evidence, and all rights to resolution of the dispute by means of motions for summary judgment, judgment on the pleadings. The arbitrator shall be vested with authority to determine any and all issues pertaining to the dispute/claim raised and such determinations shall be based solely upon the law governing the claims and defenses pleaded, and the arbitrator may not invoke any basis (including, but not limited to, notions of "just cause") other than such controlling law. The arbitrator shall have the immunity of a judicial officer from civil liability when acting in the capacity of an arbitrator, which immunity supplements any other existing immunity. Likewise, all communications during or in connection with the arbitration proceedings are privileged as though in connection with a state court civil litigation proceeding. The arbitrator shall modify the times set by the rules of civil procedure for the giving of notices and setting hearings. Awards shall include the arbitrator's written reasoned opinion.

The allocation of costs and arbitrator fees shall be governed by statute or controlling case law. Both the Company and I agree that any arbitration proceeding must move forward under the Federal Arbitration Act (9 U.S.C. §§ 3-4) even though the claims may also involve or relate to parties who are not parties to the arbitration agreement and/or claims that are not subject to arbitration: thus, a court may not refuse to enforce this arbitration agreement and may not stay the arbitration proceeding despite any state law provision to the contrary. I UNDERSTAND BY AGREEING TO THIS BINDING ARBITRATION PROVISION, BOTH I AND THE COMPANY GIVE UP OUR RIGHTS TO TRIAL BY JURY.

I hereby state that all the information that I provided on this application or any other documents filled out in connection with my employment, and in any interview is true and correct. I have withheld nothing that would, if disclosed, affect this application unfavorably. I understand that if I am employed and any such information is later found to be false or incomplete in any respect, I may be dismissed.

If hired, I agree as follows: My employment and compensation are terminable at will, are for no definite period, and my employment and compensation may be terminated by the Company (employer) at any time and for any reason whatsoever, with or without good cause at the option of either the Company or myself. Consequently, all terms and conditions of my employment, with the exception of the arbitration agreement, may be changed or withdrawn at Company's unrestricted option at any time, with or without good cause. No implied, oral or written agreements contrary to the express language of this agreement are valid unless they are in writing and signed by the President of the Company (or majority owner or owners if Company is not a corporation). No supervisor or representative of the Company, other than the President of the Company (or major owner or owners if Company is not a corporation), has any authority to make any agreements contrary to the foregoing.

This agreement is the entire agreement between the Company and the employee regarding the rights of the Company or employee to terminate employment with or without good cause and this agreement takes the place of all prior and contemporaneous agreements, representations, and understandings of the employee and the Company. Should any term or provision, or portion thereof, be declared void or unenforceable it shall be severed and the remainder of this agreement shall be enforced.

If you have any questions regarding this statement, please ask a Company representative before signing.

I hereby acknowledge that I have read the above statements and understand the same.","required?":true,"flags":null,"options":["Yes","No"]}}]}},"labelTranslations":{"back_to_jobs":"Back to Jobs","apply_for_this_position":"Apply for this Position","back_to_wl_jobs":"All Jobs at VeraHR-Hiring"},"lang":"en","recaptchaSiteKey":"6Le5hLsSAAAAAE43yKMBj3XR8Ox2GNeDD4VYZx_5","showGDPRDisclosure":null,"showNotify":false,"showReferral":true,"source":null,"widgetMode":null,"showBackButtons":true}">

Job Title: General Sales Manager

Department: Motorcycle Sales

Supervisor: General Manager

Summary Description

Oversee and manage the operation of the Sales Department, which includes the Finance Department. The General Sales Manager is responsible for profitability in both the new and used motorcycle departments and for customer retention. To achieve this, they must effectively manage sales personnel, have a strong knowledge of the market.

Duties and Responsibilities

• CXI and customer retention.
• Unit volume.
• Productivity of department staff.
• Front and back end margins.
• Managing the management staff of the motorcycle sales department.
• Provide support in desking deals, closing deals and overcoming objections.
• Hiring, training, motivating, counseling and monitoring the performance of sales teams.
• Ensure all staff are trained in accordance to training programs provided.
• Assist Assistant Sales Managers in setting aggressive, yet realistic monthly sales goals for their teams
• Ensure all customer leads are logged along with effective follow up for all potential buyers by monitoring the CRM system.
• Ensure that all sales teams meet or exceed all activity standards for prospecting calls, appointments, ups, and closes.
• Leading daily sales meetings and conducting sales training.
• Responsible to identify any daily variances in key performance indicators and make adjustments as necessary.
• Weekly one on one meetings with sales management staff.
• Manage used bike inventory levels
• Ensure the sales department provides prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques outlined in the TMC Sales Process.
• Ensure telephone transactions are handled quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Ensure cross sales of P&A, HOG memberships, F&I products, Priority Maintenance & Service Contracts, etc. with all new and used vehicles.
• Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
• Maintain sales follow up programs using Traffic Log Pro.
• Maintain budgeted revenue and expense objectives.
• Develop promotional campaigns in conjunction with the parts and service departments.
• Maintain reports on sales associates.
• Provide reports to GM, as requested.
• Develop monthly and annual objectives for the department in collaboration with GM.
• Attend training sessions to keep current with sales department issues.
• Establish departmental work schedule, balancing the work load of all employees.
• Train all sales personnel to use the dealership sales process.
• Set policies and procedures for sales department.
• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files. Provide training for all sales employees (role playing, seminars, etc.).
• Perform other related duties as assigned or requested.

Supervisory Responsibilities

• Establish departmental work schedule, balancing the workload of all employees.
• Train all sales personnel.
• Set policies and procedures for sales department.
• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files.
• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.

Qualifications & Job Requirements

• Five years' progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products and services sold by the dealership, or the demonstrated ability to quickly learn them.
• High School Diploma or equivalent degree or greater required.
• Ability to take initiative and problem solve.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Applicable experience in big ticket retails sales strongly preferred.
• Passion for the motorcycling lifestyle and riding community.
• Must have ability to relate with broad customer base.
• Excellent verbal and written communication skills.
• Ability to present oneself as well as the company in a professional manner.
• Knowledge of applicable laws/policies/principles/etc.
• Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
• Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
• Attention to detail.
• Interpersonal skills and customer service skills required.
• Approachable, likeable, and enthusiastic personality.
• High energy level needed.
• Be self-motivated, positive, driven and helpful.
• Ability to handle confidential information responsibly.
• Great customer service, excellent personal communication, and demonstrated closing skills.
• Ability to work a flexible schedule including weekends, Holidays, and evenings.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
• Valid driver's license and motorcycle endorsement.

Physical Demands

• Requires the use of both hands.
• Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
• Requires standing and/or walking for extended periods of time. • Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions

• The noise level in the work environment is usually loud.
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.
• Frequently works near moving mechanical parts.

Job Title: General Sales Manager Department: Motorcycle Sales Supervisor: General Manager Summary Description Oversee and manage the operation of the Sales Department, which includes the Finance Department. The General Sales Manager is responsible for profitability in both the new and used motorcycle departments and for customer retention. To achieve this…","html_description":"

Job Title: General Sales Manager

Department: Motorcycle Sales

Supervisor: General Manager

Summary Description

Oversee and manage the operation of the Sales Department, which includes the Finance Department. The General Sales Manager is responsible for profitability in both the new and used motorcycle departments and for customer retention. To achieve this, they must effectively manage sales personnel, have a strong knowledge of the market.

Duties and Responsibilities

• CXI and customer retention.
• Unit volume.
• Productivity of department staff.
• Front and back end margins.
• Managing the management staff of the motorcycle sales department.
• Provide support in desking deals, closing deals and overcoming objections.
• Hiring, training, motivating, counseling and monitoring the performance of sales teams.
• Ensure all staff are trained in accordance to training programs provided.
• Assist Assistant Sales Managers in setting aggressive, yet realistic monthly sales goals for their teams
• Ensure all customer leads are logged along with effective follow up for all potential buyers by monitoring the CRM system.
• Ensure that all sales teams meet or exceed all activity standards for prospecting calls, appointments, ups, and closes.
• Leading daily sales meetings and conducting sales training.
• Responsible to identify any daily variances in key performance indicators and make adjustments as necessary.
• Weekly one on one meetings with sales management staff.
• Manage used bike inventory levels
• Ensure the sales department provides prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques outlined in the TMC Sales Process.
• Ensure telephone transactions are handled quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Ensure cross sales of P&A, HOG memberships, F&I products, Priority Maintenance & Service Contracts, etc. with all new and used vehicles.
• Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
• Maintain sales follow up programs using Traffic Log Pro.
• Maintain budgeted revenue and expense objectives.
• Develop promotional campaigns in conjunction with the parts and service departments.
• Maintain reports on sales associates.
• Provide reports to GM, as requested.
• Develop monthly and annual objectives for the department in collaboration with GM.
• Attend training sessions to keep current with sales department issues.
• Establish departmental work schedule, balancing the work load of all employees.
• Train all sales personnel to use the dealership sales process.
• Set policies and procedures for sales department.
• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files. Provide training for all sales employees (role playing, seminars, etc.).
• Perform other related duties as assigned or requested.

Supervisory Responsibilities

• Establish departmental work schedule, balancing the workload of all employees.
• Train all sales personnel.
• Set policies and procedures for sales department.
• Manage employee performance (evaluate and council) and conduct performance reviews in a timely manner.
• Assist with recruiting, interviewing, hiring, and terminating employees.
• Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files.
• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.

Qualifications & Job Requirements

• Five years' progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products and services sold by the dealership, or the demonstrated ability to quickly learn them.
• High School Diploma or equivalent degree or greater required.
• Ability to take initiative and problem solve.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Applicable experience in big ticket retails sales strongly preferred.
• Passion for the motorcycling lifestyle and riding community.
• Must have ability to relate with broad customer base.
• Excellent verbal and written communication skills.
• Ability to present oneself as well as the company in a professional manner.
• Knowledge of applicable laws/policies/principles/etc.
• Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
• Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
• Attention to detail.
• Interpersonal skills and customer service skills required.
• Approachable, likeable, and enthusiastic personality.
• High energy level needed.
• Be self-motivated, positive, driven and helpful.
• Ability to handle confidential information responsibly.
• Great customer service, excellent personal communication, and demonstrated closing skills.
• Ability to work a flexible schedule including weekends, Holidays, and evenings.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
• Valid driver's license and motorcycle endorsement.

Physical Demands

• Requires the use of both hands.
• Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
• Requires standing and/or walking for extended periods of time. • Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions

• The noise level in the work environment is usually loud.
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.
• Frequently works near moving mechanical parts.

","url":"/job/1034300/general-sales-manager-stars-and-stripes-harley-davidson","joblink_url":"https://stars-and-stripes-harley-davidson.verahr-hiring.com/job/1034300/general-sales-manager-stars-and-stripes-harley-davidson","posted_at":"2026-06-18T22:09:46-04:00","location":"Langhorne, PA","location_info":{"country":"US","address":"","city":"Langhorne","state":"PA","zipcode":""},"job_code":false,"category":null,"enable_application_address_completion?":true,"allow_job_board_applications":false,"collect_linkedin_profile?":false,"is_address_enabled?":true,"is_address_required?":true,"show_contact_preference?":false,"resume_upload_enabled?":true,"resume_upload_required?":false,"coverletter_upload_enabled?":true,"coverletter_upload_required?":false,"other_upload_enabled?":true,"referral_required?":true,"referral_options":["Company Website","Indeed","Craigslist","Motorcycle Industry Jobs","AutoNews Jobs","Facebook","LinkedIn","Employee Referral","Walk-in","Monster","Jobdango","TalentZoo","CareerBuilder","Friend/Colleague","Recruiter"],"disclosure_agreement":null,"captcha_enabled?":true,"remote":false,"max_salary":{},"min_salary":{},"pay_frequency":"hourly","show_remote_in_location":false,"hidden?":false,"questions":[{"table":{"id":6254385,"option_type":"essay","question":"What prompted you to apply to our company?","required?":true,"flags":null,"options":[]}},{"table":{"id":6254386,"option_type":"essay","question":"Position(s) applying for?","required?":true,"flags":null,"options":[]}},{"table":{"id":6254387,"option_type":"single-choice","question":"Are you seeking Full-Time or Part-Time?","required?":true,"flags":null,"options":["Full-Time","Part-Time"]}},{"table":{"id":6254388,"option_type":"essay","question":"What are your Annual Pay Expectations?","required?":true,"flags":null,"options":[]}},{"table":{"id":6254389,"option_type":"essay","question":"List any other names (such as former names, aliases and nicknames) that you have used since high school to enable us to verify your work and education record","required?":false,"flags":null,"options":[]}},{"table":{"id":6254390,"option_type":"essay","question":"List any prior places of residence (list all during the past seven years). Include city, state, and months/years lived there: ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254391,"option_type":"yes-no","question":"Can you accept a position immediately?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254392,"option_type":"dateq","question":"If not, what date can you start? ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254393,"option_type":"yes-no","question":"Do you have any schedule restrictions?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254394,"option_type":"essay","question":"If yes, please list days and/or times.","required?":false,"flags":null,"options":[]}},{"table":{"id":6254395,"option_type":"yes-no","question":"If hired, can you furnish proof that you are at least 18 years of age? ","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254396,"option_type":"yes-no","question":"If hired, are you authorized to work in the United States? ","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254397,"option_type":"yes-no","question":"Do you have friends or relatives working here?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254398,"option_type":"textq","question":"If yes, please list their name(s) and your relationship: ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254399,"option_type":"yes-no","question":"If a driver license is required for the position for which you are applying, do you have a valid drivers license? ","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254400,"option_type":"textq","question":"State drivers license issued: ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254401,"option_type":"textq","question":"Drivers license no.: ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254402,"option_type":"textq","question":"Drivers license expiration date: ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254403,"option_type":"yes-no","question":"A valid motorcycle endorsement is not required, with the exception of Porters, Technicians & Inventory Coordinators. Do you have a valid motorcycle endorsement?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254404,"option_type":"essay","question":"Please list the following information about your high school: -School name -Years completed -Diploma/Degree -Describe course of study or major","required?":false,"flags":null,"options":[]}},{"table":{"id":6254405,"option_type":"essay","question":"Please list the following information about college: -School name -Years completed -Diploma/Degree -Describe course of study or major","required?":false,"flags":null,"options":[]}},{"table":{"id":6254406,"option_type":"essay","question":"Describe any specialized training, skills, and extra-curricular activities you participate in. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254407,"option_type":"yes-no","question":"Have you worked for this Company or any other affiliate of this Company before? If Yes, please include with your employment history below.","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254408,"option_type":"employmentq","question":"In order to be considered for the position, please complete in entirety: Company Name, Address, Phone Number, Job Title, Duties, Date of Employment and Reason for Leaving in chronological order with present or most recent employer listed first. ","required?":true,"flags":"{\"emphist_contact\":\"true\",\"emphist_wages\":\"false\",\"emphist_supervisor\":\"false\"}","options":[]}},{"table":{"id":6254409,"option_type":"yes-no","question":"Have you ever been terminated or asked to resign from any job?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254410,"option_type":"essay","question":"If yes, please explain. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254411,"option_type":"essay","question":"Please explain fully any gaps in your employment history: (Do not list any criminal history or medical information such as disability, illness or pregnancy in response to this question)","required?":false,"flags":null,"options":[]}},{"table":{"id":6254412,"option_type":"essay","question":"If laid off, please give reason. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254413,"option_type":"yes-no","question":"May we contact your current employer?","required?":true,"flags":null,"options":["Yes","No"]}},{"table":{"id":6254414,"option_type":"essay","question":"If no, please explain. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254415,"option_type":"essay","question":"Please list 4 professional references. Include name, occupation, phone number and years known. ","required?":true,"flags":null,"options":[]}},{"table":{"id":6254416,"option_type":"essay","question":"Remarks and special qualifications. Please include computer systems and programs with which you are familiar. ","required?":false,"flags":null,"options":[]}},{"table":{"id":6254417,"option_type":"subheadq","question":"Application Statement and Agreement","required?":false,"flags":null,"options":[]}},{"table":{"id":6254418,"option_type":"yes-no","question":"In the event of my employment to a position in this Company, I will comply with all rules and regulations of this Company. I understand that the Company reserves the right to require me to submit to a test for the presence of drugs in my system prior to employment and at any time during my employment, to the extent permitted by law. I also understand that any offer of employment may be contingent upon the passing of a physical examination. Further, I understand that at any time after I am hired, the Company may require me to submit to an alcohol test, to the extent permitted by law. I consent to the disclosure of the results of any physical examination and related tests to the Company. I also understand that I may be required to take other tests such as personality and honesty tests, prior to employment and during my employment. I understand that should I decline to sign this consent or decline to take any of the above tests, my application for employment may be rejected or my employment may be terminated. I understand that bonding may be a condition of hire. If it is, I will be so advised either before or after hiring and a bond application will have to be completed. I hereby authorize the Company with which I have applied for employment to share my Application for Employment with other affiliated companies/employers, and hereby agree that all terms, conditions and/or agreements contained in this Applicant's Statement and Agreement, or any other documents pertaining to my application for employment, shall be enforceable by me and by such other companies/employers (including their managers, employees and agents), even though I have not signed a separate Applicant's Statement and Agreement for those other companies/employers.

By signing below, I acknowledge that the Company may contact my previous employers and I authorize those employers to disclose to the Company all records and information pertinent to my employment with them. In addition to authorizing the release of any information regarding my employment, I hereby fully waive any rights or claims I have or may have against my former employers, their agents, employees and representatives, as well as other individuals who release information to the Company, and release them from any and all liability, claims, or damages that may directly or indirectly result from the use, disclosure, or release of any such information by any person or party, whether such information is favorable or unfavorable to me. I authorize the persons named herein as personal references to provide the Company with any pertinent information they may have regarding myself. I further understand that as a condition of employment, I may be required to complete additional documentation which would permit the Company and its designated Investigative Consumer Reporting Agency to conduct an investigation of my background, which may include inquiry into my past employment, education, and activities, including, but not limited to, credit, criminal background information and driving record.

I also acknowledge that the Company utilizes a system of alternative dispute resolution which involves binding arbitration to resolve all disputes which may arise out of the employment context. Because of the mutual benefits (such as reduced expense and increased efficiency) which private binding arbitration can provide both the Company and myself, I and the Company both agree that any claim, dispute, and/or controversy that either party may have against one another (including, but not limited to, any claims of discrimination and harassment, whether they be based on the applicable state laws, regulations or rules; and/or Title VII of the Civil Rights Act of 1964, as amended, as well as all other applicable state or federal laws or regulations) which would otherwise require or allow resort to any court or other governmental dispute resolution forum between myself and the Company (or its owners, directors, officers, managers, employees, agents, and parties affiliated with its employee benefit and health plans) arising from, related to, or having any relationship or connection whatsoever with my seeking employment with, employment by, or other association with the Company, whether based on tort, contract, statutory, or equitable law, or otherwise, with the sole exception of claims arising under the National Labor Relations Act which are brought before the National Labor Relations Board, claims for medical and disability benefits under the provisions of the applicable state workers' compensation law, before the applicable state Workers Compensation Commission and claims for unemployment compensation pursuant to the state specific Department of Employment and Workforce Laws, regulations or rules shall be submitted to and determined exclusively by binding arbitration, I understand and agree that nothing in this agreement shall be construed so as to preclude me from filing any administrative charge with, or from participating in any investigation of a charge conducted by the applicable states Human Affairs Commission and/or the Equal Employment Opportunity Commission; however, after I exhaust such administrative process/investigation, I understand and agree that I must pursue any such claims through this binding arbitration procedure. I acknowledge that the Company's business and the nature of my employment in that business affect interstate commerce. I agree that the arbitration and this Agreement shall be controlled by the Federal Arbitration Act, 9 U.S.C. section 1, et. seq., in conformity with the procedures of the applicable states Rules of Civil Procedure (including all mandatory and permissive rights to discovery) provided that said rules do not contradict the Federal Arbitration Act. However, in addition to requirements imposed by law, any arbitrator herein shall be a retired trial court judge and shall be subject to disqualification on the same grounds as would apply to a judge of a state court.

To the extent applicable in civil actions in state courts, the following shall apply and be observed: all rules of pleading (including the right of demurrer), all rules of evidence, and all rights to resolution of the dispute by means of motions for summary judgment, judgment on the pleadings. The arbitrator shall be vested with authority to determine any and all issues pertaining to the dispute/claim raised and such determinations shall be based solely upon the law governing the claims and defenses pleaded, and the arbitrator may not invoke any basis (including, but not limited to, notions of "just cause") other than such controlling law. The arbitrator shall have the immunity of a judicial officer from civil liability when acting in the capacity of an arbitrator, which immunity supplements any other existing immunity. Likewise, all communications during or in connection with the arbitration proceedings are privileged as though in connection with a state court civil litigation proceeding. The arbitrator shall modify the times set by the rules of civil procedure for the giving of notices and setting hearings. Awards shall include the arbitrator's written reasoned opinion.

The allocation of costs and arbitrator fees shall be governed by statute or controlling case law. Both the Company and I agree that any arbitration proceeding must move forward under the Federal Arbitration Act (9 U.S.C. §§ 3-4) even though the claims may also involve or relate to parties who are not parties to the arbitration agreement and/or claims that are not subject to arbitration: thus, a court may not refuse to enforce this arbitration agreement and may not stay the arbitration proceeding despite any state law provision to the contrary. I UNDERSTAND BY AGREEING TO THIS BINDING ARBITRATION PROVISION, BOTH I AND THE COMPANY GIVE UP OUR RIGHTS TO TRIAL BY JURY.

I hereby state that all the information that I provided on this application or any other documents filled out in connection with my employment, and in any interview is true and correct. I have withheld nothing that would, if disclosed, affect this application unfavorably. I understand that if I am employed and any such information is later found to be false or incomplete in any respect, I may be dismissed.

If hired, I agree as follows: My employment and compensation are terminable at will, are for no definite period, and my employment and compensation may be terminated by the Company (employer) at any time and for any reason whatsoever, with or without good cause at the option of either the Company or myself. Consequently, all terms and conditions of my employment, with the exception of the arbitration agreement, may be changed or withdrawn at Company's unrestricted option at any time, with or without good cause. No implied, oral or written agreements contrary to the express language of this agreement are valid unless they are in writing and signed by the President of the Company (or majority owner or owners if Company is not a corporation). No supervisor or representative of the Company, other than the President of the Company (or major owner or owners if Company is not a corporation), has any authority to make any agreements contrary to the foregoing.

This agreement is the entire agreement between the Company and the employee regarding the rights of the Company or employee to terminate employment with or without good cause and this agreement takes the place of all prior and contemporaneous agreements, representations, and understandings of the employee and the Company. Should any term or provision, or portion thereof, be declared void or unenforceable it shall be severed and the remainder of this agreement shall be enforced.

If you have any questions regarding this statement, please ask a Company representative before signing.

I hereby acknowledge that I have read the above statements and understand the same.","required?":true,"flags":null,"options":["Yes","No"]}}]}},"labelTranslations":{"back_to_jobs":"Back to Jobs","apply_for_this_position":"Apply for this Position","back_to_wl_jobs":"All Jobs at VeraHR-Hiring"},"lang":"en","recaptchaSiteKey":"6Le5hLsSAAAAAE43yKMBj3XR8Ox2GNeDD4VYZx_5","showGDPRDisclosure":null,"showNotify":false,"showReferral":true,"source":null,"widgetMode":null,"showBackButtons":false}">