General Manager

• Fostering a winning, family-like culture is a must. Winning with a growth mindset is critical across the team. Pushing each other but also having each other’s back is paramount within the Garage Beer culture.
• The role directly manages a group of Area Sales Managers, (a Territory Sales Manager) and Field Sales Reps, but also takes the lead across those who work within or support the geography, such as key account managers, revenue and analytics manager, field marketers and finance. Inclusion across the extended team is important to foster a true sense of team.
• The General Manager should lead via clear goals, metrics and targets, while fostering performance management and career development via regular 1:1s, mid-year and annual performance reviews, and playing an active role in our talent management and development routines.
• Relationship building is critical within the team, with partners across tiers, and with external partners (such as alliance partners, event partners, etc.).
• We sell beer, it should be fun!

• This is the most critical lever within the P&L, and it should be led as such – the General Manager must partner with wholesalers, the revenue management team and Garage Beer leadership to deliver maximum revenue and margin for the organization.
• The General Manager will closely follow our revenue model with wholesaler partners and create value throughout the three tiers with our brands.
• The ultimate outcome of these efforts is providing value for our consumers, our retail and wholesale partners and Garage Beer at the intersection of value and price.

• The General Manager must focus on building capabilities within their direct and expanded team, as well as wholesale partners to maximize our execution in the marketplace. Critical routines include annual planning (distribution, volume, investment), and then the execution of those plans via structured routines across independent distribution, chain mandate execution, feature enablement and display execution.
• The General Manager must drive consistency in wholesaler execution, while recognizing that not all wholesalers operate in the same manner or with the same technology. The results should be consistent, but the path to get there may be varied; however, each path will require routine and discipline to maximize results.

• Bachelor’s degree or equivalent industry experience, with 10+ years in beverage, beer, distributor, supplier, or CPG sales.
• Proven track record leading a team and driving sales growth.
• Technical capabilities, or the capacity to learn, across various internal (VIP, Karma, etc.) and external (syndicated data, distributor reporting, etc.) data sources to identify business opportunities, generate insights and tell great, visual stories is a must.
• This is a remote based role, with travel required primarily within the defined, multi-state footprint of the region, but also with infrequent travel for Garage Beer or industry events.

• Are a Beer Expert: You have direct experience in the beer or alcohol category and understand the unique pulse of this industry.
• Have a Competitive, Team‑Focused Approach: You thrive in collaborative environments and bring a drive to win.
• Enjoy Building New Markets and Processes: You’re energized by creating something new, not just maintaining what already exists.
• Stay Curious: You naturally promote a culture of learning, always hunting for the next trend and digging for unconventional solutions to tough problems.

• Impactful Work: Fast-moving environment where you can actually see your ideas come to life instead of getting stuck in layers of meetings.
• Our Culture: A place where we’re building a fast-growing beer brand while making sure work is still fun.
• Competitive Compensation: Base salary range of $140,000 - $170,000 annually with incentive opportunities designed to reward both annual achievements and sustained business results plus a $1,000 monthly car allowance.
• Comprehensive Benefits: Currently, our medical, dental, vision, and short-term disability premiums are paid at 100% by Garage Beer. We also offer voluntary benefits and an EAP and are continually evaluating our benefit offerings.
• Flexible Time Off: We offer a flexible PTO policy so you can take the time you need to recharge, in addition to company-observed holidays.

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