General Manager

General Manager Duties & Responsibilities

A general manager's duties and responsibilities cover a lot of ground, but these are some of the most common. They must typically:

• Oversee daily operations of the business unit or organization
• Ensure the creation and implementation of a strategy designed to grow the business.
• Coordinate the development of key performance goals for functions and direct reports.
• Provide direct management of key functional managers and executives in the business unit.
• Ensure the development of tactical programs to pursue targeted goals and objectives.
• Ensure the overall delivery and quality of the unit's offerings to customers.
• Engage in key or targeted customer activities.
• Oversee key hiring and talent development programs.
• Evaluate and decide upon key investments in equipment, infrastructure, and talent.
• Communicate strategy and results to the unit's employees.
• Report key results to corporate officers.
• Engage with corporate officers in broader organizational strategic planning