General Manager, Media

General Manager, Media

Location: Remote within North America, with frequent travel to customer sites, industry events, and internal meetings (up to 50% travel required).

Position Overview

Are you ready to lead a healthy, growing broadcast and media business while still staying close to the customer and the deal? The General Manager, Media will serve as a player-coach sales leader, responsible for managing our existing media portfolio, building and maintain strong relationships with our core national broadcast and media customers, driving direct sales, and leading a small team focused on broadcast, live production, and media environments across North America.

This role combines strategic ownership of the media segment with hands-on selling, solution development, and team leadership. The ideal candidate brings strong interpersonal skills, deep technical aptitude in video/display systems, and exceptional communication skills, with a passion for helping media customers bring video, imagery, and data to life on large-scale digital canvases.

Key Responsibilities

• Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers.
• Act as a player-coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments.
• Refine and execute a segment-specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships.
• Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof-of-concepts, and key industry events and tradeshows.
• Build and maintain executive-level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects.
• Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline.
• Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers.
• Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long-term strategy.
• Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership.
• Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast-moving media marketplace.
• Perform other related duties and projects as assigned by management.