General Manager

Position Summary

The General Manager is responsible for driving studio performance through membership sales, team leadership, operational excellence, and delivering an exceptional member experience. This role oversees all day-to-day studio operations while building a high-performing, accountable, and service-focused team culture. The General Manager is expected to lead by example, own studio results, and ensure alignment with company standards, goals, and expectations.

Key Responsibilities

Sales & Revenue Growth

• Drive membership sales and achieve monthly revenue and performance goals
• Manage lead generation, follow-up, intro conversion, and retention efforts
• Monitor key performance indicators including intros, show rates, close rates, EFT, retail, and NMU
• Ensure all team members are executing sales processes consistently and effectively
• Promote studio events, challenges, retail initiatives, and community partnerships

Team Leadership & Development

• Recruit, hire, train, coach, and develop Sales Associates and supporting staff
• Create schedules that align with business needs and labor budgets
• Hold team members accountable to performance expectations and operational standards
• Conduct regular check-ins, coaching conversations, and performance reviews
• Foster a positive, motivating, and team-oriented studio culture

Operations Management

• Oversee all daily studio operations to ensure efficiency and consistency
• Ensure studio cleanliness, organization, and overall presentation meet brand standards
• Maintain accurate reporting, payroll approvals, inventory management, and scheduling
• Manage staffing coverage and proactively address operational gaps
• Ensure compliance with company policies, procedures, and safety standards

Member Experience

• Deliver a high-level customer service experience to all members and prospects
• Resolve member concerns professionally and efficiently
• Build strong relationships with members to increase retention and community engagement
• Ensure the front desk and member journey reflect the Club Pilates brand experience

Leadership Expectations

• Take ownership of studio performance whether physically present or not
• Lead with accountability, urgency, and professionalism
• Communicate clearly and consistently with team members and leadership
• Support district and company initiatives while maintaining alignment across studios
• Adapt quickly in a fast-paced, evolving environment

Qualifications

• Minimum 2 years of management or leadership experience preferred
• Sales management and customer service experience strongly preferred
• Fitness, wellness, retail, or hospitality industry experience is a plus
• Strong communication, organization, and leadership skills
• Ability to multitask and prioritize in a fast-paced environment
• Comfortable managing performance metrics and achieving sales goals
• Proficient with computer systems, scheduling software, and CRM tools

Physical Requirements

• Ability to stand and move throughout the studio for extended periods
• Ability to lift up to 25 pounds occasionally
• Ability to work flexible hours including weekends, holidays, and evenings as needed

Compensation & Benefits

• Competitive base salary plus bonus opportunities
• Discounted Club Pilates membership
• Growth and development opportunities within the company
• Health and wellness benefits based on eligibility

About Club Pilates

Club Pilates is the nation’s largest Pilates franchise, offering high-quality, accessible group reformer Pilates classes for all fitness levels. Our mission is to help people improve their lives through mindful movement, community, and consistency.

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