General Manager / Head of Live Events Tribeca Enterprises Location: New York, NY (Hybrid)
About Tribeca Enterprises Tribeca Enterprises is a global media and entertainment company founded by Robert De Niro and Jane Rosenthal. Known for the Tribeca Festival, Tribeca has grown into a multi-platform storytelling brand spanning film, television, audio, immersive content, and live experiences. Rooted in culture, creativity, and community, Tribeca sits at the intersection of storytelling and experience—bringing audiences together through meaningful, high-impact programming. As the live events business continues to expand, this role will play a critical part in shaping its next phase of growth in NYC and beyond.
About the Role We are seeking a General Manager / Head of Live Events to lead the strategy, execution, and growth of Tribeca’s live events portfolio. This role reports directly to our Chief Executive Officer and is located in our New York City office. This role uniquely blends creative vision and commercial leadership—offering the opportunity to operate as a true business leader while shaping world-class live experiences. You will own the full lifecycle of events—from concept through execution and monetization—while building a scalable operating model rooted in New York City and expanding nationally and internationally. This is an ideal opportunity for:
Agency leaders looking to move from execution to ownership
In-house operators seeking full P&L responsibility and business leadership
Festival or cultural programmers looking to scale impact on a global platform
What You’ll Do Strategic Leadership & Growth
Define and execute the vision and long-term growth strategy for Live Events
Develop new event formats that blend culture, storytelling, and audience engagement
Identify expansion opportunities across the U.S. and select international markets
Build scalable frameworks to replicate successful NYC-based models nationally
Creative & Cultural Leadership
Shape compelling, culturally relevant live experiences that align with the Tribeca brand
Partner with creative, programming, and talent teams to bring innovative ideas to life
Balance artistic integrity with commercial viability
NYC Market Leadership
Leverage deep expertise in the New York City events ecosystem (venues, labor, permitting, logistics)
Navigate the operational complexities unique to NYC production
Maintain and expand relationships with venues, city agencies, and production partners
Operations & Production Excellence
Oversee all aspects of event execution including production, logistics, staffing, and vendor management
Ensure delivery of high-quality events on time and on budget
Develop standardized operating procedures and scalable production playbooks
Lead risk management, safety, and contingency planning
Revenue, Ticketing & Commercial Performance
Own P&L performance across the live events portfolio
Drive revenue through ticketing strategy, pricing optimization, and new monetization models
Partner with Marketing to maximize audience growth and conversion
Analyze performance data to optimize yield and profitability
Financial Leadership
Lead budgeting, forecasting, and financial planning
Ensure disciplined cost management while maintaining premium event quality
Build scalable financial models to support growth
Team Leadership & Development
Build, lead, and mentor a high-performing team across Operations and Ticketing
Foster a culture of collaboration, accountability, and innovation
Design an organizational structure that supports expansion beyond NYC
Cross-Functional Collaboration
Partner with Brand Partnerships to integrate sponsors into experiences
Collaborate with Marketing on positioning, campaigns, and audience development
Align with Finance on forecasting and performance targets
Partnerships & External Representation
Manage relationships with producers, talent, agencies, and vendors
Negotiate contracts and oversee key agreements
Represent Tribeca as a leader in the live events and cultural space
What You Bring Experience
10–15+ years in live events, experiential, entertainment, or cultural programming
Significant, hands-on experience producing events in NYC is required
Strong understanding of the national live events landscape, anchored in NYC expertise
Proven track record managing large-scale, complex events
Experience owning or managing a P&L, with accountability for revenue and profitability
Demonstrated success in budget management and financial planning
Experience scaling events across markets (U.S. and/or international) is a plus
Background in ticketing, revenue strategy, or event monetization preferred
Skills & Competencies
Deep knowledge of NYC venues, unions, permitting, and logistics
Strong operational and production leadership
Commercial mindset with strong financial acumen
Strategic thinker with hands-on execution capability
Strong stakeholder management and negotiation skills
Ability to balance creative ambition with operational discipline
Personal Attributes
Highly organized and detail-oriented
Calm under pressure; thrives in fast-paced environments
Creative problem solver
Collaborative and influential leader
Passion for live experiences, storytelling, and culture
Compensation and Benefits The expected base salary range for this role is $250,000 - $300,000 per year. Actual compensation will be determined based on experience, skills and other relevant factors. In addition to base salary we offer comprehensive benefits including health insurance, 401K and PTO.
Why This Role
Operate as a true business leader with P&L ownership
Shape the future of live experiences at a globally recognized cultural brand
Combine creative, cultural, and commercial leadership in one role
Build and scale a platform with national and international reach
Work at the intersection of storytelling, community, and innovation
Why Tribeca At Tribeca, live events are more than production—they are cultural moments that connect audiences, artists, and ideas. This role offers the opportunity to expand that impact on a scale while helping define the future of live experiences.