General Manager
L2 Brands
Hanover, PA
Lead. Inspire. Deliver Excellence.
L2 Brands, a leader in custom-decorated apparel, headwear and collegiate merchandise, is seeking an experienced General Manager (GM) to oversee all operational, financial, and strategic aspects of our apparel manufacturing, decorating, and distribution business.
This is a high-impact leadership role for a hands-on, results-driven professional with deep experience in screen printing, embroidery, shipping, and value-added services. The GM will ensure operational excellence, foster a culture of continuous improvement, and drive business performance aligned with company goals.
If you thrive in a fast-paced, creative, and team-focused environment, this role offers the opportunity to shape the future of a growing and proudly American brand.
What You’ll Do
- Lead day-to-day operations across manufacturing, decorating, and distribution divisions.
- Develop and execute operational strategies that boost productivity, quality, and service.
- Manage key performance indicators (KPIs) to ensure on-time delivery, efficiency, and cost control.
- Drive continuous improvement and modernization initiatives across all departments.
- Oversee quality control standards—ensuring excellence, consistency, and compliance.
- Build and maintain strong relationships with vendors, suppliers, and logistics partners.
- Guide production art processes to optimize workflow from pre-press through production.
- Promote a culture focused on safety, quality, teamwork, and innovation.
- Serve as an ambassador for L2 Brands, inspiring pride and confidence internally and externally.
Who You Are
- A strategic thinker who can connect the big picture with daily execution.
- A natural leader who motivates teams, builds trust, and drives accountability.
- A hands-on operator who thrives in both office and production environments.
- An innovator with a continuous improvement mindset and an eye for efficiency.
What You Bring
- Bachelor’s degree in Business, Operations, Industrial Engineering, or related field (Master’s preferred).
- 5+ years of senior management experience in apparel manufacturing, decorating, or logistics.
- Proven expertise in screen printing, embroidery, and production art workflows.
- Strong understanding of quality standards, KPI management, and budget oversight.
- Excellent communication, decision-making, and leadership skills.
Why Join L2 Brands?
At L2, we take pride in our craftsmanship, our people, and our culture. You’ll join a passionate, collaborative team committed to innovation, integrity, and continuous improvement. Here, your leadership will make a direct impact on product quality, team success, and customer satisfaction.
Position Type: Full-time, salaried
Schedule: Monday–Friday, 8:00 A.M.–5:00 P.M. (evenings/weekends as needed)
Travel: <10% (site visits & trade shows)
Ready to lead with purpose and make your mark at L2 Brands?
Apply today and help us shape the next chapter of our success.
About the Company
L2 Brands
Best Brands. Best Careers. Limited Brands.
Limited Brands, through its high-emotion brands Victoria's Secret, Bath and Body Works, Pink, La Senza and Henri Bendel, is an international specialty retailer delivering lingerie, personal care and beauty products, apparel and accessories to customers worldwide. Our brands are available in more than 2,600 retail stores in the United States, more than 680 international locations, and through our award-winning internet and catalogue channels. Limited Brands, which recorded sales of $10.4 billion in 2011 and employs more than 90,000 associates, was Fortune's 2011 "World's Most Admired" specialty retailer.
Working at Limited Brands means sharing a vision of being the best in the world and living our values – the same beliefs that have guided and shaped our company since the start:
- Knowing that the customer rules – and that nothing in our business matters until a customer loves it enough to say "I'll take it!"
- Believing that passion leads to success, fostering it in ourselves and inspiring it in others every day.
- Understanding inclusion makes us stronger – that bringing together different people with different views fuels imagination, and makes our products more delightful and our brands more powerful.
- Embracing that it matters how we play the game – and putting it into action every day, individually and collectively, to be sources of good for our communities … here and around the world.
That's the Limited Way. We believe in our associates, from our designers to our accountants and from interns to top leaders. We give back to our communities everywhere we live and work – around the globe. And we put the customer first. It's how we made our first store a success, and how we continue to win, $10 billion and 3000 stores later.