General Manager

Job Type

Full-time

Description

Up Campus Management is hiring a General Manager to lead the lease-up and launch of Blume on 16th, a brand-new, purpose-built student housing community opening in August 2026 in Columbus, Ohio. This is a ground-up leadership opportunity for an experienced student housing PM who excels in lease-ups, understands campus-driven marketing, and can build a high-performing onsite team while establishing a strong brand presence from day one.

As General Manager, you will be instrumental in:

• Bringing the brand to life locally
• Establishing Blume on 16th's reputation within the university and surrounding community
• Driving pre-leasing momentum ahead of the August opening
• Setting the operational and cultural tone for the property long-term

• Own and execute the lease-up strategy to meet occupancy and economic goals
• Personally conduct tours and close qualified prospects using phone, text, email, and in-person follow-up
• Train and coach the leasing team on Up Campus sales standards, touring practices, and fair housing compliance
• Lead daily, weekly, and monthly leasing strategy sessions based on real-time data and market conditions
• Monitor competitors and pricing through regular market surveys
• Manage pre-leasing, unit assignments, concessions, and leasing goals
• Maintain a clean, accurate Entrata dashboard for leads, applications, and pending leases

• Lead go-to-market and ongoing lease-up campaigns aligned with brand standards
• Develop and manage the annual marketing plan and budget
• Represent the property at campus and community marketing events
• Build partnerships with student organizations, Greek life, academic groups, and local businesses
• Establish strong relationships within the university community to drive word-of-mouth and social engagement

• Recruit, train, and manage onsite staff to ensure consistency, accountability, and high performance
• Coach team members toward professional growth while maintaining strong operational standards
• Conduct performance reviews and address performance issues when needed
• Ensure operational and leasing processes are followed accurately and consistently

• Maintain accurate records through regular audits and system checks
• Manage operating and marketing budgets in coordination with corporate leadership
• Deliver weekly, monthly, and quarterly reporting with insights and recommendations to ownership

• Bachelor's degree or equivalent student housing experience
• 3+ years of new development lease-up experience, or 1+ year managing a 600+ bed lease-up property
• Strong connections within the Columbus student market competitors, student/academic/Greek life organizations, and local businesses
• Experience operating stabilized and lease-up student housing communities
• Strong working knowledge of Entrata or similar property management systems
• Proven ability to lead teams, drive leasing performance, and execute brand strategy

• Highly organized, data-driven, and results-oriented
• Confident communicator with strong written and verbal skills
• Comfortable being hands-on in leasing, marketing, and team leadership
• Experienced working evenings and occasional weekends during peak leasing cycles
• Thrives in fast-paced, high-growth environments

• Full-time, exempt role
• Working hours between 8am and 6pm
• Evenings and occasional weekends during peak leasing cycles
• Occasional travel may be required