General Manager

For more than 75 years, Douglas Dynamics has been North America’s premier manufacturer and upfitter of commercial work truck attachments and equipment. Our family of industry-leading brands — FISHER®, SnowEx®, WESTERN®, HENDERSON®, DEJANA®, and VENCO VENTURO® — is trusted for superior innovation, reliability, and performance.

Just as important as what we build is how we build it. We believe our people and culture are critical to our success. At Douglas Dynamics, you’ll be part of a team that values collaboration, continuous improvement, and empowered decision-making. We provide the tools, training, and support our employees need to thrive — because when our people succeed, so does our business.

When you join Douglas Dynamics, you become part of a tradition — and a future — where your ideas matter, your contributions are valued, and your growth is supported.

Our Core Values — Grow, Improve, and Engage — define who we are and guide how we work every day. We bring these values to life through our Winning Behaviors, which shape how we serve our customers, support one another, and succeed together:

• Be Customer & Results Driven – Consider the customer in everything you do and focus on meaningful outcomes.
• Anticipate the Possibilities – See around corners and embrace ideas that move our business forward.
• Collaborate & Care – Work together and support our customers, communities, and each other.
• Communicate Responsibly – Build trust through thoughtful listening and clear communication.
• Develop Self & Others – Take ownership of your growth while helping others do the same.
• Get Better Every Day – Continuous improvement is at the heart of how we work — every day.

We are seeking a General Manager to join our team and help drive our continued success. This role plays an important part in supporting our customers, strengthening our business, and contributing to the long-term growth of Douglas Dynamics.

A senior leadership role with full P&L accountability, responsible for driving profitable growth, expanding market and channel reach, integrating Venco Venturo into the Douglas Dynamics Management System, and strengthening strategic customer and distributor relationships.

Strategic Leadership & Business Growth

• Drive profitable growth through strategic planning, marketplace expansion, and margin improvement initiatives.
• Identify and execute strategies to capture white-space opportunities and expand geographic distribution.
• Evaluate internal and external business drivers and adjust priorities to maximize performance and profitability.
• Support the VP of Operations by proactively communicating business anomalies and recommending solutions.

Operational Excellence

• Plan and manage Business Unit resources to exceed customer expectations, ensuring perfect shipments, lowest inventory levels, and exceptional quality at optimal cost.
• Promote and model lean business practices, continuously improving processes and eliminating waste.
• Analyze a range of information—verbal, written, competitive, environmental—to drive

People Leadership & Culture

• Lead, develop, and inspire both direct and indirect reports across Production, Platform, Sales, Product, IT, HR, Technical Service, and Commodity functions.
• Cultivate a strong, aligned culture consistent with the company vision, reinforcing open and honest communication at all levels.
• Communicate simple, measurable objectives that align employees with company goals and values.
• Administer reward and recognition systems that motivate associates to achieve project and production goals.
• Define clear expectations, provide tools and support, and hold self and team accountable for results, including administering corrective actions when needed.

Customer, Channel & Commercial Leadership

• Lead commercial and go-to-market teams with passion and clarity.
• Partner closely with the CSI Sales team to maximize channel synergies and strengthen distribution relationships.
• Prioritize and align company initiatives with the needs of customers and shareholders to ensure long-term success.

Execution, Alignment & Barrier Removal

• Remove obstacles that hinder team execution and reinforce organizational alignment.
• Support the mission and vision through effective resource allocation, infrastructure development, and policy creation.
• Engage regularly through Gemba walks to identify performance gaps and guide teams in closing them.

Safety & Workplace Environment

• Promote and maintain a safe working environment, modeling safe behaviors and proactively addressing unsafe conditions.

Education/Experience: Four year bachelor’s degree in business or a technical discipline. MBA is not required, but preferred.

Required Skills and Competencies:

1. Excellent oral and written presentation skills
2. Strong channel, product and marketing management skills
3. Ability to effectively communicate with a diverse employee base
4. Past leadership positions with positive business results
5. Comfortable in a manufacturing environment
6. Business results oriented approach
7. Experience in growth or startup environments preferred

Experience and/or Training: 7–10+ years in progressively responsible leadership roles.

Technology/Equipment: Microsoft Office Suite / Office 365 proficiency, ERP systems familiarity, and basic understanding of manufacturing systems/equipment.

• A fulfilling career with the opportunity to contribute to an industry leader
• Competitive salary commensurate with experience
• A comprehensive benefits package
• Generous 401(k) match
• Profit sharing for all full-time employees
• Ongoing learning and development opportunities, including access to Douglas Dynamics University (DDU)

At Douglas Dynamics, we don’t just talk about improvement — we live it. We’re committed to creating an environment where people can grow, ideas are encouraged, and learning never stops. Your development matters here, and we are invested in helping you build a rewarding career.

Don’t meet every requirement? Studies show that women, people of color, and historically underrepresented talent are less likely to apply unless they meet every qualification. At Douglas Dynamics, we are committed to building a diverse, inclusive, and authentic workplace — and we encourage you to apply.

Douglas Dynamics, LLC is an Equal Opportunity Employer and does not discriminate against qualified applicants based on race, color, sex, age, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law.