This is a hybrid position requiring an on-site presence 3 to 4 days per week. Please note that the number of days on-site can increase based on business needs.
Summary: The Functional Analyst, Salesforce Marketing Cloud (SFMC) collaborates with Product Owner/Platform Owner and team to deliver user stories focused on configuring package software or performing other highly technical tasks in a timely manner and as per set quality standards.
Responsibilities: • Collaborates effectively with the agile team to configure package software when applicable • Supports the team in executing highly technical tasks according to the specific needs of stories during each iteration • Ensures design and development standards are being followed to minimize rework; promotes only quality-tested code and does it regularly • Participates in the daily stand-ups, sprint reviews, and retrospectives to update progress, highlight and resolve impediments • Completes required documentation to communicate required information to deployment, maintenance, service, and business teams • Provides production support and helps drive down technical debt • Develops customer relationships by listening and understanding the customer, anticipating, and providing solutions to customer needs, and prioritizing customer satisfaction • Develops documentation and provide training to users as appropriate • Define potential improvement changes to resolve errors, prevent the recurrence of problems or improve system maintainability and stability • Provide functional analysis for the domain/software related to Mergers & Acquisitions • Provide functional analysis for domain/software RFP process • SME around product(s) function and works with Product Owner and Business Partners to refine requirements/functionality
Education: Bachelors degree in CS or equivalent
Mandatory Experience: 2-4 years of experience in configuration, coding and application development Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques Basic knowledge of continuous integration / continuous delivery practices
Competencies: • Demonstrated "agile-development" mindset with strong customer-focus & results-orientation • Effective interpersonal, teamwork and collaboration skills • Strong analytical and business problem solving skills • Strong communication and documentation skills
Preferred Qualifications: Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist) Experience with: • MobileConnect / MobilePush • AMPscript (functional understanding) • SQL (basic to intermediate) • Familiarity with Salesforce CRM, CDPs, or customer data platforms • Experience working in Agile or hybrid delivery environments • Financial services, healthcare, retail, or B2B marketing experience (if applicable)
Key Skills & Competencies: • Functional analysis & requirements documentation • Marketing operations & campaign execution • Data-driven thinking • Cross-functional collaboration • Attention to detail and quality • Problem-solving and continuous improvement