FreeWheel Sr. Manager, Sales Marketing (Programmatic)

Comcast Advertising is driving the TV advertising industry forward, delivering ads to linear and digital audiences and pioneering the tech that enables it. In our media sales division we help local, regional, and national brands reach potential customers through multiscreen TV advertising. FreeWheel, our ad‑tech division, provides comprehensive technology that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.Job SummaryFreeWheel is seeking a Senior Manager, Sales Marketing – Demand to spearhead the marketing strategy and execution for our demand‑facing technologies and solutions. Based in New York City, this role focuses on FreeWheel's Sales Marketing efforts with advertisers and agencies. The ultimate goal is to accelerate the adoption of FreeWheel's end‑to‑end buy‑side technology. In this capacity you will drive commercial activation across FreeWheel's demand‑facing tech and solutions by developing and activating marketing strategy and execution.Core ResponsibilitiesDevelop comprehensive sales marketing strategies in partnership with Marketing and Revenue leadership, targeting agencies and brands to drive sustained commercial growth.Ensure strong execution of commercial growth initiatives by partnering closely with leadership to align priorities, timelines, and outcomes.Shape market‑facing positioning and messaging by collaborating cross‑functionally to articulate the value of our programmatic solutions and demand technologies.Define and execute integrated go‑to‑market strategies with Sales, Product, Brand Marketing, and other stakeholders to reinforce market leadership and shift perceptions.Lead demand‑generation efforts—including content strategy, digital campaigns, and thought leadership initiatives—to acquire new demand‑side clients and accelerate incremental growth from existing customers.Leverage data‑driven insights to optimize go‑to‑market strategies, improve sales effectiveness, and ensure consistent, differentiated brand messaging.Stay ahead of industry trends, innovations, and competitive offerings in the adtech and programmatic space.Design and scale client engagement programs that deepen relationships with key accounts and support long‑term revenue growth.Monitor key performance metrics—revenue, client growth, retention—to ensure team and organizational goals are met.Generate industry intelligence (client and competitive) with a focus on messaging, trends, rebuttals, FAQs, and more.Desired Qualifications6–8+ years of experience in sales/marketing, focused on demand‑side ad tech or programmatic advertising for agency clients.Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.Strategic mindset with the ability to translate industry trends into actionable marketing strategies.Self‑starter who can work independently and thrive under pressure.Excellent verbal and written communication skills, and the ability to lead trainings and presentations.Ability to simplify complex ideas into clear, general understanding.Ability to prioritize and focus on projects with the greatest revenue impact.Team oriented with a growth mindset and strong cross‑functional collaboration.A passion for advertising and media, and an interest in the future of AI in this space.EducationBachelor's Degree (preferred; alternative combinations of coursework and professional experience may be considered).Relevant Work Experience7–10 years in relevant roles.Equal Opportunity StatementComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Benefits OverviewWe provide base pay, commissions for sales positions, and bonuses for non‑sales positions, along with best‑in‑class benefits to support employees physically, financially, and emotionally. Please visit our careers site for a full compensation and benefits summary.SalaryPrimary Location Pay Range: $127,511.41 - $191,267.12.#J-18808-Ljbffr