Fitness Director

Benefits:

• Free gym membership
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Join one of the fastest-growing fitness brands in the United States-Crunch Fitness!

About Crunch

Crunch is a No Judgment Gym that believes serious exercise should be fun. We bring fitness and entertainment

together in a high-energy environment where members feel welcome, supported, and motivated.

Working at Crunch is more than a job. It is a chance to help people reach their fitness goals while being part of a

positive team culture.

Role Summary

The Fitness Manager leads the Personal Training department. This person is responsible for growing the PT

business, developing trainers, creating a strong member experience, and making sure the team is hitting its goals.

The right person for this role can coach, sell, lead by example, and keep the department organized without losing

the energy and personality that makes Crunch different.

Compensation & Perks

• Total compensation potential: $50,000-$100,000+ through base pay, commission, session payouts, and

performance bonuses.

• Aggressive earning potential based on department performance.
• Autonomy to manage and grow the Personal Training department.
• Free VIP Crunch Fitness membership.
• Health, dental, vision, disability, and life insurance options.
• Paid time off, parental leave, commuter benefits, and 401(k).
• Tuition reimbursement for continuing education and complimentary CPR/AED re-certifications.
• Employee discounts, free uniforms, contests, ongoing training, mentorship, and advancement opportunities.
• Opportunity to grow into the Club Manager role.

What We Are Looking For

• A proven ability to build and grow a Personal Training business.
• Experience with floor pulls, front desk pulls, consultations, follow-up, and closing sales.
• Experience hiring, coaching, and developing Personal Trainers.
• A manager who knows the numbers, sets clear goals, follows the playbook, and holds the team accountable.
• Sales and leadership experience in a fitness, service, or performance-driven environment.
• A track record of meeting or beating sales goals.
• Someone who can stay positive, adapt quickly, and lead well in a fast-paced club.

Main Responsibilities

Team Leadership and Development

• Recruit, hire, train, and develop a team of qualified Personal Trainers.
• Keep the fitness team engaged, productive, and aligned with company standards.
• Run regular one-on-one and team meetings to review performance, goals, wins, and areas to improve.
• Coach trainers on sales conversations, client service, programming, and member follow-up.
• Create growth opportunities for trainers when performance supports it.
• Manage trainer schedules, floor hours, and non-session hours within approved budgets.
• Address performance issues and employee relations matters with support from the General Manager or direct

supervisor.

Fitness Department Management

• Make sure members have access to a professional, knowledgeable, and energetic training team.
• Ensure trainers are delivering high-quality programs that support client goals and retention.
• Train staff on Crunch systems, standards, programs, and current fitness trends.
• Oversee accurate use of tools and systems such as VFP, ABC/Datatrak, Crunch U, Enhance, Styku, Club

Connect, and trainer scheduling.

• Confirm Personal Training services are documented correctly, including assessments, measurements,

programming, progress checks, and client notes.

• Support member questions or concerns related to fitness services.
• Ensure staff follows Time & Labor guidelines and manage overtime according to company policy.
• Keep trainer certifications current and uploaded as required.

Sales and Service

• Drive Personal Training revenue through consultations, promotions, retention, and consistent member

outreach.

• Sell directly and lead by example on the floor and at the front desk.
• Coach trainers through role play, observation, and feedback so they can improve their sales process.
• Manage schedules and resources based on the clubs KPIs and daily needs.
• Help reduce attrition by making sure the Client Journey is followed, especially during the first 90 days.
• Communicate business results, takeaways, and action plans to the General Manager.
• Execute monthly marketing initiatives and create new business by engaging members off the floor.

Skills and Knowledge

• Strong knowledge of Personal Training techniques, program design, anatomy, functional exercise, basic

nutrition, and exercise science.

• Ability to conduct Fitness Assessments according to company protocol.
• Strong sales, communication, rapport-building, and leadership skills.
• Experience coaching and motivating individuals and groups.
• Ability to adjust and operate club equipment safely.
• Friendly, enthusiastic, professional, and positive attitude.
• Strong member-service focus with the ability to respond professionally to guests, members, and staff.
• Ability to design exercise programs that fit each clients needs.
• Commitment to personal integrity, personal health, continuing education, and professional growth.
• Willingness to follow company protocol, policies, and the Crunch 4 Pillars approach.

Qualifications

• Current CPR/AED certification and basic First Aid knowledge.
• Current nationally recognized Personal Trainer certification or a four-year related degree such as Exercise

Science, Sports Medicine, Physical Education, Nutrition, or a similar field.

• Previous Personal Training management experience preferred.
• High school diploma or GED required.
• Must be able to lift heavy weights, squat, bend, reach, spot members, and stand or walk for extended periods.
• Must be able to frequently lift and/or move more than 50 pounds.

Equal Opportunity Statement

Crunch provides equal employment opportunities to all employees and applicants for employment and prohibits

discrimination and harassment of any type.

LEAD. INSPIRE. SUCCEED.

Compensation: $35,000.00 - $100,000.00 per year

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.

Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it's an opportunity to inspire others to reach their fitness goals. Our 'No Judgments' philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage bed, and an extensive schedule of Crunch's signature classes including Zumba, BodyWeb with TRX, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.