Field Sales Field EEstee Lauder - Field Executive - San Franciscoxecutive

Description

A. Sales⁃Related Responsibilities Sales Support

• Review retail sales targets and performance of each door on a monthly basis with ASOM
• Analyze performance of business vs. sales objectives, sales trends and competition
• Generate sales reports
• Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
• Coordinate and execute the setup of all promotions, in⁃store programs and activities
• Ensure BAs are aware of the marketing calendar, promotions etc
• Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)

Marketing Support

• Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
• Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
• Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches.
• Provides promotions report to sales & marketing team post⁃campaign implementation as well as competitive intelligence on competitors'' programmes.

Supervision and Team Management of Beauty Advisors

• Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
• Ensure BA uphold grooming standards of the brand they represent

B. Education

• Train and develop Beauty Advisors Counter Coaching
• Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one''s productivity.
• Coach BA''s on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor
• Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity.
• Conduct Beauty Advisors/ Generic Staff Training of smaller doors
• Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
• Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training
• Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment.

C. General ⁃ Spend minimum 70 percent of time in⁃store, working and coaching BAs.

Qualifications

• B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
• Well groomed
• Good organization and communication skills
• Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in⁃person presentations.
• Display empathy, agility with can⁃do attitude
• Proficient in MS Office and Excel
• Comfortable/ Enthusiastic learning new technology platforms
• Willingness to travel
• Proven sales track record