OverviewDo you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.We're a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment; Intelligence and advice that guides and influences strategy; Advertising that grows reputation and establishes thought leadership; Custom content that engages and prompts action; Intent and demand generation that more precisely targets and converts.Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.For more information, visit informatechtarget.com and follow us on LinkedIn.Job DescriptionThis role is based in our Portland, OR office.About the RoleThe Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.Key ResponsibilitiesEvent Coordination & Sales ActivationAssist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activitiesDesign pre-event, during-event, and post-event sales activation strategies to maximize ROICoordinate event-specific messaging and materials that enable meaningful sales conversationsDevelop event follow-up processes and tracking to ensure timely engagement with qualified leadsImplement measurement frameworks to track event-driven pipeline and revenue impactOperational Efficiency & Technology IntegrationOwn and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectivesDevelop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generationOversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activitiesPerformance & LeadershipLead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goalsMentor and support team members on field marketing best practices, account-based marketing, and sales alignmentGenerate regular reports on marketing activities, providing insights and recommendations to senior management.QualificationsBachelor's degree in Marketing, Business Administration, or related field3-5 years of experience in marketing operations or field marketing rolesProven track record in campaign management and marketing analyticsStrong understanding of marketing automation platforms and CRM systemsFamiliarity with digital marketing best practices and measurementOrientation with event-based sales activation strategies and executionExcellent project management skills with ability to manage multiple initiatives simultaneouslyData-driven mindset with experience in performance measurement and reportingOutstanding communication and interpersonal skillsExperience working with distributed sales and marketing teamsDesired SkillsExperience with marketing automation platforms (Marketo, HubSpot, Eloqua)Knowledge of CRM systems (Salesforce, Microsoft Dynamics)Familiarity with project management methodologiesUnderstanding of digital marketing channels and integration with field activitiesProven success in event management and results trackingAdditional InformationThis position requires a strategic thinker with strong operational skills who can translate marketing vision into actionable field programs that drive business results, with particular emphasis on maximizing the sales impact of event investments.Salary range is $100k-$120k based on experience.We believe that great things happen when people connect face-to-face. This role involves in-person collaboration, or work from home or remote, with in-office or partner collaboration three days a week or more.TechTarget, Inc., doing business as Informa TechTarget, is an equal opportunity employer. We comply with applicable laws and prohibit discrimination based on protected characteristics. Reasonable accommodations are available on request through the Talent Acquisition Partner.Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended.BenefitsGreat community and in-person/online social eventsVolunteer time and charity match fundingCareer development and access to thousands of coursesPaid time off: 15 days to start, rising with years, plus holidays and leave optionsCompetitive benefits including 401k match and health insuranceWellbeing support and employee recognition programsOpportunity to collaborate with teams globallyThis post will expire on 12/19/2025Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Information TechnologyIndustries: Events ServicesBe among the first to apply. Referrals increase your chances of interviewing at Informa TechTarget.Portland, Oregon Metropolitan Area#J-18808-Ljbffr