Field & Events Marketing Manager

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.

PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

About the Job Opportunity

The Manager, Demand Generation - Field & Events owns the field event and webinar engine that drives meetings, pipeline, and deal progression across priority go-to-market motions. This role builds and executes an integrated event calendar tied to quarterly priorities and ensures every program has clear targeting, conversion goals, and measurable ROI.

You will run events end-to-endpartnering closely with Sales, Product Marketing, Demand Generation, Marketing Operations, and RevOpsto turn event engagement into disciplined follow-up and pipeline creation.

What Youll Do

Field Event & Webinar Strategy

(Marketing Demand Generation: Campaign Planning & Execution)

• Own the field event and webinar calendar aligned to GTM priorities, ICPs, and pipeline targets
• Build quarterly event plans by segment and motion with defined conversion outcomes
• Maintain a detailed production roadmap including milestones, owners, and readiness criteria
• Ensure events are prioritized based on revenue impact and sales alignment

Event Planning & End-to-End Execution

(Marketing Demand Generation: Campaign Planning & Execution)

• Plan and execute in-person and virtual events from concept through delivery and close-out
• Manage vendors and agencies including AV, venues, platforms, and production partners
• Own budgets, timelines, SOWs, and cost controls to ensure on-time, on-budget execution
• Create repeatable briefs, checklists, and QA standards for consistent delivery

Sales & Product Marketing Partnership

(Sales Enablement, Marketing Product Marketing)

• Partner with Sales and Product Marketing to define target audience, messaging, offers, and success criteria
• Coordinate speakers and content including outreach, preparation, rehearsals, and facilitation
• Ensure each event has a clear sales motion tied to stage progression and meeting goals
• Align talk tracks and follow-up motions to the buyer journey

Audience Targeting & Sales Playbooks

(Marketing Demand Generation, Sales Enablement)

• Validate attendee lists against target accounts, buying groups, and sales priorities
• Build and maintain event and tradeshow playbooks for Sales, including meeting goals and outreach sequences
• Coordinate onsite staffing plans, meeting logistics, and coverage models with Sales leaders
• Ensure SLAs and follow-up expectations are clearly defined and measurable

Marketing Ops Integration & Lead Management

(Marketing Automation, Sales Revenue Operations)

• Partner with Demand Gen and Marketing Ops on promotion plans, landing pages, email journeys, and reminders
• Ensure campaigns are instrumented correctly with UTMs, routing rules, and taxonomy
• Own lead capture, routing, and handoffs into CRM with clear SLAs
• Partner with RevOps and Sales Ops to reduce friction in opportunity creation

Post-Event Conversion, Reporting & Optimization

(Sales Revenue Operations: Performance Metrics & Reporting)

• Drive post-event conversion plans including nurture, meeting setting, and content reuse
• Package event outputs into reusable assets with Content and Product Marketing
• Report performance across registrations, attendance, meetings, pipeline, and ROI
• Run retrospectives and apply learnings to improve conversion and efficiency

What Youll Bring

Your Background

• 34+ years of experience in B2B field marketing, events, or integrated marketing programs
• Proven ability to execute webinars and in-person events end-to-end
• Strong cross-functional execution with Sales, Product Marketing, Demand Gen, and Marketing Ops
• Experience with event platforms, CRM, and marketing automation tools
• Comfort operating in a metrics-driven environment tied to pipeline outcomes

Preferred

• Experience in healthcare, healthcare IT, medtech, or enterprise B2B environments
• Experience with executive events, trade shows, and field roadshows
• Familiarity with ABM concepts and account-based event targeting
• Strong copy and messaging instincts for event value propositions

Benefits & Perks  

• Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!) 
• Career and professional development through training, coaching and new experiences. 
• Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity. 
• Inclusive and diverse community of passionate professionals learning and growing together. 

Interested?  

Wed love to hear from you!  Submit your resume and an optional cover letter explaining why youd be a great fit. 

About PartsSource

Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.

In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.

Read more about us here:

• PartsSource Named to Newsweeks List of the Top 200 Americas Most Loved Workplaces for 2024
• PartsSource Named Among the Top 50 Healthcare Technology Companies of 2025
• PartsSource Named Among the Top 25 Healthcare Software Companies of 2025
• PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025
• WSJ: Bain Capital Private Equity Scoops Up PartsSource

EEO

PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Legal authorization to work in the U.S. is required.