We are seeking a highly skilled Executive Social Media & LinkedIn Specialist to manage and grow the personal social media presence of the CEO of Rankings.io and the author of The Dreyer Sheet, a fast-growing industry newsletter for personal injury law firms.LinkedIn will remain the primary platform—but this role will also oversee executive content distribution across emerging channels such as Instagram, Facebook, and TikTok, as well as support growth for in-person and virtual thought leadership.This role is ideal for someone who knows how to transform an executive into a top-tier thought leader through strategic content, brand positioning, platform-specific storytelling, and high-performance growth tactics. You will amplify the CEO's voice, repurpose newsletter content, and grow influence across multiple digital and real-world touchpoints.ResponsibilitiesLinkedIn Strategy & Thought Leadership (Primary Responsibility)Build and execute a LinkedIn-first content strategy aligned with the CEO's personal brand and The Dreyer SheetTurn newsletter insights, articles, recordings, videos, and interviews into high-performing LinkedIn postsDevelop hooks, frameworks, carousels, and series that drive reach and engagementMaintain a consistent editorial calendar tied to Rankings.io SEO thought leadership and newsletter themesAdditional Platform Management (Instagram, Facebook, TikTok)Repurpose LinkedIn and newsletter content into optimized posts for Instagram, Facebook, and TikTokCreate short-form video clips, reels, or social snippets from CEO interviews, speaking events, or recordingsIdentify platform-specific growth opportunities and trendsManage cross-channel consistency while tailoring messaging to each platform's best practicesOn-Site Content & Event SupportAttend select CEO speaking engagements, industry events, or conferences (occasional travel required)Capture real-time content such as behind-the-scenes clips, Q&A moments, photos, and social-ready videoCoordinate with event organizers to maximize visibility on social platformsEnsure the CEO's thought leadership extends from the stage to the social feed with speed and polishGrowth & OptimizationOwn follower and engagement growth across LinkedIn and secondary channelsImplement growth loops such as comment strategy, collaboration posts, creator tools, and optimized cadencesOptimize the CEO's profiles for visibility, authority, and conversions to The Dreyer SheetContinuously test new formats, hooks, platform features, and distribution strategiesEngagement & Community ManagementProactively engage on behalf of the CEO: comments, DMs, industry conversations, creator collaborationsIdentify opportunities with attorneys, legal influencers, marketers, and top industry voicesMonitor trends across SEO, legal marketing, AI, and personal injury law to keep the CEO top-of-feedNewsletter IntegrationPromote The Dreyer Sheet via LinkedIn and other platforms using teaser posts, clips, carousels, and threadsTrack which newsletter topics and formats drive the highest engagementCoordinate content releases around newsletter drops, subscriber pushes, and special editionsAnalytics & ReportingTrack weekly and monthly KPIs: followers, impressions, engagement, subscriber conversions, cross-platform growthPresent clear recommendations for improving reach, content style, and channel strategyA/B test topics, hooks, visuals, formats, and posting frequencyVoice, Brand & Messaging AlignmentMaster the CEO's voice—direct, actionable, data-backedMaintain alignment with Rankings.io's positioning as the SEO agency of record for personal injury law firmsEnsure consistency across LinkedIn, Instagram, Facebook, TikTok, and The Dreyer SheetRequirements3-5+ years in LinkedIn strategy, executive ghostwriting, social media management, or personal brandingProven experience growing social accounts (especially LinkedIn); must provide metrics or examplesExceptional short-form writing ability and skill in mimicking an executive's voiceExperience with multi-platform social content creation (Instagram Reels, TikTok clips, Facebook posts)Strong understanding of LinkedIn's algorithm, analytics, and emerging creator featuresAbility to extract content from long-form sources (newsletters, podcasts, video interviews)Comfortable traveling occasionally for live content capture at speaking engagementsHighly self-directed with the ability to work independently and manage multiple content streamsExperience in legal marketing, professional services, or B2B thought leadership is a plusBonus: Newsletter growth experience or editorial strategy backgroundWho You AreA strategist who loves turning executives into top-of-feed creatorsA strong writer who thrives on storytelling, signal-spotting, and repurposing contentGrowth-minded, data-informed, and relentlessly experimentalComfortable operating with high ownership, visibility, and creative autonomyA digital native who excels at adapting one message across multiple platformsBenefitsStarting Salary of $70k, Pay commensurate with experience & proven metricsFully remoteUnlimited PTO100% employer funded health insurance$100 monthly wellness reimbursement program#J-18808-Ljbffr