Executive Director of Marketing

Executive Director of Marketing

Salary

$88,020.00 - $99,500.00 Annually

Location

Kutztown, PA

Job Type

Full Time

Job Number

E2026-0096

Division

University Relations and Athletics

Department

Marketing & Communications

Opening Date

07/20/2026

Closing Date

8/3/2026 11:59 PM Eastern

Bargaining Unit

Management

Classification

190

• Description
• Benefits
• Questions

Job Summary

The executive director of Marketing serves as the central campus resource for marketing for Kutztown University. The executive director of Marketing reports to the vice president for University Relations and Athletics.

The successful candidate will fill a unique position working closely with Enrollment Management and other campus partners to proactively lead high-level projects, programs, and initiatives to advance KUs vision, strategic priorities and institutional goals. The executive director will strategically and enthusiastically grow the Kutztown University story and brand with its audience and prospective students. This includes utilizing market data to define strategies, identify appropriate audiences, and create awareness of new opportunities to enhance the KU experience based on quantitative, qualitative and experiential findings.

The executive director of Marketing position requires organization, flexibility, a highly collaborative nature, and the ability to evolve with high-volume demands and changing priorities. The executive director must be a big picture thinker with an eye for detail. This is a hands-on position requiring high visibility and engagement on campus, building strong relationships and trust with stakeholders. The executive director must balance creativity with practicality, and advocate for strategic marketing principles while remaining open to compromise. Requires some night and weekend assignments.

Specific responsibilities include:

• Leads planning, development, and execution of marketing plans and branding strategies for the university and select campus units, with a primary focus on Enrollment Management to include Undergraduate Admissions, Graduate Admissions, and Extended Learning.
• Analyzes all available internal data, campaign results, and appropriate business and regional trends, and uses social listening to form campaign targeting strategies with clear benchmarks.
• Partners with Enrollment Management to develop annual campaigns targeting prospective students and their parents, while meeting regularly to continually optimize strategies based on ongoing recruitment counselor feedback.
• Leads brand refresh efforts as required and regularly educates and monitors campus regarding appropriate implementation of the KU brand.
• Selects marketing-related agencies and closely directs agency work and monitors strategies. Serves as main point of contact with agencies and evaluates the scope of needed work from agencies.
• Collaborates on the social media calendar, working closely with the Multi/Social Media Manager and select staff members to develop content strategies to increase interaction on designated platforms.
• Collaborates closely with the Multi/Social Media Manager on photo and video needs for all marketing initiatives.
• Writes advertising copy, video scripts and other promotional materials as necessary.
• Supervises the Creative Services and Graphic Design Manager, student interns and student workers.
• Collaborates closely with the executive director of Web and Digital Media and manager of Web Technology to ensure the university brand and voice are implemented on the KU website and admissions related sites. Works with Web staff to ensure strategies are in place that focus on prospective students and parents.
• Collaborates with the University Relations team to ensure coverage of university events through appropriate media.
• Develops and implements university sponsorships including venue and media advertising, outdoor campaigns, digital/social media advertising and other initiatives sponsored by the University.
• Assists the vice president with management and growth of the university licensing program.
• Coordinates and leads monthly planning meetings between University Marketing/Communications, Enrollment Management and the academic deans.
• Plans the annual Marketing budget and works with direct reports to ensure effective spending of assigned funding.
• Provides marketing support and direction to other non-academic programs, including, but not limited to, University Relations & Athletics, Administration and Finance, Student Affairs and the KU Foundation.
• Serves on editorial board for Tower digital magazine, assisting the editor with story board and design strategy.
• Conducts regular one-on-one meetings with direct reports. Attends University Relations and Division Director Meetings.
• Selects members and conducts quarterly meetings with the university's Brand Champions Advisory Board.
• Coordinates communication and fulfillment of marketing /promotional project requests with the Pennsylvania State System of Higher Education.
• Assist in crisis communications, including serving on 24/7 on-call team as needed.
• Other duties as assigned.

Minimum Qualifications

• Minimum of 5 years work experience in marketing or a related field.
• Experience managing digital campaigns with agency assistance, including reporting and optimization. Must be able to translate results to greater campus community.
• Knowledge of social media platforms and digital advertising tools, including Google Ads and Meta Business Suite.
• Strong knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing, developing and executing marketing plans.
• Excellent writing, communication, and editing skills.

Preferred Qualifications

• Having worked for or been a client of an advertising agency.
• Experience managing projects and leading groups.
• Higher education experience.
• Familiar with Lehigh, Berks, Bucks and southeastern PA region.
• Experience working within the PASSHE system, specifically with RFPs and contracts.

Supplemental Information

Applications & resumes will be accepted until the position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on August 3, 2026.

The starting salary range for this position is $88,020.00 - $99,500.00.

This position may be eligible for a flexible hybrid work arrangement, permitting a combination of on-site and remote work, subject to applicable organizational policies, operational requirements, and supervisory approval.

All applications for this position must be submitted via our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation.

A successful interview, reference checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite qualifications for all positions.

The University is very interested in hiring employees who have had extensive experience with diverse populations.

Non-Discrimination Statement

Kutztown University does not discriminate in employment or educational opportunities on the basis of sex, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at socialequity@kutztown.edu. Pursuant to Title IX of the Education Amendments of 1972, Kutztown University does not discriminate on the basis of sex and prohibits sex discrimination in any education program or activity that it operates, including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis, the University's Title IX Coordinator, located in Old Main A-Wing, Room 01, by phone at 610-683-4782 or by email at titleix@kutztown.edu, or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at OCR@ed.gov. Kutztown University's Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at https://www.kutztown.edu/about-ku/administrative-offices/social-equity.html.

Notice of availability of the Annual Security Report and Annual Fire Safety Report

The Annual Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at clery@kutztown.edu.

To be eligible for coverage under the State System health plan, you must be a permanent, full-time employee (including temporary, full-time faculty with at least an academic year contract) or a permanent, part-time employee (including temporary, part-time faculty with at least an academic year contract) who is scheduled to work every pay period for at least 50% of full-time.

The link for the benefits for this group is: https://passhe.edu/hr/benefits/documents/benefit-summaries/sshe-summary.pdf

• Medical/Prescription Drug PPO health plan offered to employees, which includes prescription drug and hearing coverage.
• Healthy U Wellness Program Voluntary program designed to provide employees with tools and resources to assist in improving and maintaining good health. Participants are rewarded with reduced health care premiums.
• Dental and Vision Coverage Offered at no additional cost to employees.
• State Employee Assistance Program (SEAP) A confidential program which provides a wide range of no-cost services to address a broad range of problems, including counseling, legal, and financial services.
• Group Life Insurance Employer paid term life provided for permanent employees based on onetime salary up to a maximum of $50,000.
• Voluntary Long-Term Disability Insurance (LTD) Income protection equal to 60% of gross annual base salary to a maximum of $5,000 monthly benefit with an option for a 90-day or 180-day benefit elimination period.
• Voluntary Group Life and Personal Accident Insurance (VGLIP/AD&D) Additional life insurance coverage and personal accident insurance to help protect against losses due to accidents or death. Maximum employee coverage is five times the annual salary up to $500,000.
• Group Retirement Plans Employees can choose one of the mandatory retirement plan options - a 401(a), with a 5% employee contribution and a 9.29% employer contribution or the State Employees' Retirement Plan (SERS) pension/investment plan with various enrollment options.
• Voluntary Retirement Plans All employees are eligible to participate in our 403(b) Tax Sheltered Annuity and/ or 457 Deferred Compensation Plan.
• Flexible Spending Accounts Income withheld before taxes for eventual reimbursement of certain medical and dependent care expenses.
• Tuition Waiver benefits vary by employee group.

01

Do you have a minimum of 5 years work experience in marketing or a related field?

• Yes
• No

02

Do you have experience managing digital campaigns?

• Yes
• No

03

Why are you a good fit for this position?

Required Question

Employer Kutztown University PASSHE (PA)