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Executive Director

Primrose School of Minnetonka

Minnetonka, MN

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JOB DETAILS
SKILLS
Budget Management, Budgeting, Business Development, Business Growth, Business Operations, Campaigns, Coaching, Communication Skills, Dental Insurance, Financial Operations, Green Construction, Health Insurance, Lead Generation, Marketing, Marketing Strategy, Operations Management, Organizational Skills, Performance Metrics, Problem Solving Skills, Process Improvement, Profit & Loss, Quality Management, Quality Metrics, Return on Investment (ROI), Revenue Growth, Revenue Planning, Sales Pipeline, Sales Prospecting, School Management, Social Media, Team Lead/Manager, Training/Teaching, Trend Analysis, Vision Plan
LOCATION
Minnetonka, MN
POSTED
24 days ago
Benefits:
  • 401(k)
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Training & development
  • Vision insurance

Executive Director:  Primrose School of Minnetonka 


The Executive Director is responsible for driving overall school success, with a strong emphasis on enrollment growth, family experience, and operational excellence. This leader is highly strategic, results-oriented, and thrives in a fast-paced environment, balancing big-picture thinking with decisive action.


Key Responsibilities:  Enrollment Growth & Business Development


  • Own and drive enrollment strategy, ensuring consistent pipeline growth and full classroom capacity
  • Lead tours with confidence and urgency, converting prospects into enrolled families
  • Analyze enrollment trends and adjust strategies quickly to meet targets
  • Partner with marketing to execute local campaigns, community outreach, and lead generation initiatives
  • Deliver measurable, short-term results while building sustainable long-term growth
Family Experience & Communication


  • Serve as the primary point of contact for prospective and current families
  • Demonstrate exceptional communication skills, building trust and strong relationships with parents
  • Proactively address concerns, resolve issues quickly, and maintain high satisfaction levels
  • Ensure a warm, engaging, and professional school culture
Strategic Leadership & Decision-Making


  • Think strategically and proactively about school growth, staffing, programming, and market positioning
  • Make quick, confident decisions in real-time situations
  • Anticipate challenges and pivot effectively to keep operations running smoothly
  • Lead with a balance of vision and execution
Financial & Operational Management


  • Manage and optimize school budget, including labor, expenses, and revenue targets
  • Use data to drive business decisions and improve profitability
  • Ensure operational efficiency while maintaining high-quality standards
  • Hold team accountable to performance metrics
Marketing & Community Presence


  • Execute and adapt local marketing strategies to increase visibility and enrollment
  • Build partnerships within the community (schools, businesses, events)
  • Leverage social media, referrals, and grassroots initiatives to generate leads
  • Monitor ROI and adjust marketing initiatives quickly
Team Leadership & Culture


  • Hire, develop, and retain high-performing staff
  • Foster a culture of accountability, urgency, and excellence
  • Coach team members to deliver strong parent interactions and enrollment conversions
  • Lead by example with energy, responsiveness, and professionalism
Ideal Candidate Profile


You are:


  • Results-driven with a proven ability to grow enrollment or revenue
  • An exceptional communicator who builds trust quickly with families
  • A strategic thinker who can also execute immediately
  • Comfortable making fast decisions under pressure
  • Strong in budget management and business operations
  • Experienced or confident in marketing and lead generation
  • Highly organized, adaptable, and action-oriented
Benefits:


  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Education:


  • Bachelor's (preferred) 
Experience:


  • Leadership: 5 years (Required)
Work Location: In person

About the Company

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Primrose School of Minnetonka