Executive Director, Brand Marketing

Job Description

The STARZ Brand Marketing team defines how the brand shows up in culture — shaping the voice, narrative, and creative expression that connects our content to audiences in meaningful, memorable ways. We lead brand strategy and consumer-facing initiatives that drive awareness, engagement, and cultural relevance across every STARZ platform.The Executive Director, Brand Marketing is responsible for conceptualizing and driving the execution of high-impact brand initiatives and campaigns. This role ensures that STARZ’s brand voice, positioning, and creative expression are distinct, cohesive, and consistently elevated across all touchpoints.This is a highly cross-functional role that sits at the intersection of strategy and execution — partnering across the organization to bring brand initiatives to market in ways that drive both cultural impact and business results.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead development of brand strategy and consumer-facing initiatives across the STARZ ecosystem.
• Conceptualize and lead breakthrough brand campaigns that clearly articulate positioning and resonate deeply with target audiences.
• Translate brand strategy into actionable frameworks, briefs, and creative direction that guide cross-functional teams and external partners.
• Uphold and evolve STARZ’s brand voice, messaging, and visual identity across all marketing and brand touchpoints.
• Partner seamlessly with Creative, Series & Digital Marketing, Media, Distribution, Publicity, Programming, and Product to ensure cohesive and amplified brand expression across series, film, and multi-title campaigns.
• Lead the strategy and execution of brand activations and experiential initiatives (e.g., cultural moments, festivals, industry events) that drive visibility and cultural relevance.
• Champion brand integration within title marketing, identifying opportunities to strengthen brand presence across series and licensed film campaigns.
• Oversee internal brand initiatives and communications that drive brand understanding, adoption, and alignment across the organization.
• Monitor performance and cultural impact of brand campaigns, using data and insights to inform future strategy and creative direction.
• Own and manage brand marketing budgets, ensuring efficient investment and measurable impact.
• Lead and mentor the brand team — fostering a culture of creativity, collaboration, accountability, and excellence.

QUALIFICATIONS:

• 10+ years of experience in brand marketing, strategy, or campaign development within entertainment, media, or a related industry.
• Demonstrated experience developing brand strategy and leading integrated, multi-platform campaigns from ideation through execution.
• Deep understanding of brand positioning, messaging frameworks, design systems, and how to build cohesive campaigns across channels.
• Proven ability to collaborate cross-functionally and drive alignment in fast-moving, matrixed environments.
• Experience concepting and leading brand activations, cultural marketing initiatives, or experiential campaigns that drive meaningful engagement.
• Strong leadership skills with a track record of developing and inspiring high-performing teams.
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders and drive decision-making.
• Experience managing budgets, forecasting, and measuring campaign performance.
• Experience with project management tools (e.g., Workfront) is a plus.

COMPENSATION:

$175,000 - $195,000

About STARZ

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.

Our Benefits

• Full Coverage – Medical, Vision, and Dental

• Annual discretionary bonus and merit increase

• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.