Enterprise Brand Manager

Nestle

Seattle, WA

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JOB DETAILS

SALARY

$120,000–$140,000 Per Year

SKILLS

Alliance/Partner Management, Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Positioning, Brand Strategy, Budgeting, Business Case, Business Skills, Business-to-Business (B2B) Marketing, Campaigns, Coaching, Communication Skills, Continuous Improvement, Corporate Communications, Cross-Functional, Customer Experience, Detail Oriented, Ecosystems, Establish Priorities, Event Management, Event Strategy Development, Global Branding, Health Plan, Lead Generation, Leadership, Market Segmentation, Marketing, Marketing Communications, Materials Planning, Matrix Management, Multitasking, Organizational Skills, Performance Management, Performance Metrics, Presentation/Verbal Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Research & Development (R&D), Return on Investment (ROI), Risk, Sales, Sales Presentation, Sales Qualification, Storytelling, Strategic Planning, Team Building, Team Lead/Manager, Team Player, Thought Leadership, Trade Show Management, Trade Shows, Truck Driver, Visual Communication, Willing to Travel, Writing Skills

LOCATION

Seattle, WA

POSTED

28 days ago

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. _This position is not eligible for Visa Sponsorship._ **Position Summary** The **Enterprise Brand Manager** is responsible for shaping how Nestlé Professional shows up in the marketplace-across brand identity, reputation, storytelling, public relations, and industry events. This role sits at the intersection of **brand strategy, corporate communications, and experiential marketing** , serving as a critical connector across the organization. From building a unified master brand to orchestrating high-impact trade shows and managing external communications, this role ensures Nestlé Professional delivers: + **Unforgettable Communications** + **Unmissable Visibility** The Enterprise Brand Manager partners closely with **Marketing, Sales, Culinary, Category, Digital, Insights, and Corporate Communications** teams to drive a cohesive and impactful market presence. **Key Responsibilities** **1. Brand Strategy** + Define and steward enterprise brand strategy, including brand architecture, positioning, tone of voice, and visual identity across Culinary, Coffee, and Channels + Build and maintain cohesive portfolio storytelling and messaging frameworks that unify cross-category narratives and value propositions + Lead enterprise-level campaigns and engagement platforms that elevate the brand and drive operator demand + Integrate brand strategy into commercial execution across customer presentations, menus, digital platforms, and innovation initiatives + Shape long-term brand equity by defining a multi-year roadmap and ensuring alignment with Innovation, R&D, and Category teams **2. Communications & Public Relations** + Develop and execute external communications and PR strategy in partnership with Corporate Communications + Create executive messaging, media materials, and communication plans supporting innovation, partnerships, and key business moments + Support reputation and issues management in collaboration with leadership, Quality, and Corporate Communications teams + Elevate executive visibility and thought leadership through industry events, panels, and external communications **3. Experiential Marketing & Events** + Lead end-to-end event strategy and planning for trade shows and key industry engagements + Align cross-functional teams on product prioritization, storytelling, and customer experience design + Drive best-in-class brand experiences, ensuring consistency with global brand standards + Design operator engagement journeys that generate qualified leads and support commercial pipelines + Analyze post-event performance, delivering insights on ROI, engagement, and optimization opportunities **Key Skills & Capabilities** **Brand Strategy & Commercial Acumen** + Strong strategic brand leadership with experience managing enterprise-level brand architecture and positioning + Ability to translate complex portfolios into clear, compelling narratives + Experience developing insight-led strategies, business cases, and KPI-driven plans + Deep understanding of customer segments, market dynamics, and commercial impact **Communication & Influence** + Expertise in PR, external communications, and reputation management + Ability to influence and align cross-functional stakeholders across a matrixed organization + Strong storytelling and communication skills, including executive-level messaging + Experience representing the organization internally and externally **Experiential Marketing & Execution** + Proven ability to deliver high-impact, immersive brand experiences at trade shows and events + Strong project management skills across budgets, timelines, agencies, and vendor ecosystems + Experience managing creative agencies, PR firms, and event production partners + Attention to detail with the ability to manage complex, high-visibility initiatives **Leadership & Collaboration** + Demonstrated ability to lead cross-functional teams and foster collaboration + Experience building capability across brand, PR, and experiential marketing + Strong coaching and team development skills + Commitment to continuous improvement and performance-driven culture **Qualifications** + Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred) + 8-12+ years of experience in brand management, communications/PR, experiential marketing, or integrated marketing + B2B or foodservice industry experience preferred + Proven success leading large-scale events and experiential activations + Strong experience in brand strategy, messaging development, and enterprise-level storytelling + Experience partnering with Corporate Communications on PR and external communications + Demonstrated ability to develop insight-led strategies with measurable outcomes + Strong analytical skills and ability to translate insights into action + Experience working in a matrixed organization with strong cross-functional influence + Excellent written, verbal, and visual communication skills with strong executive presence + Highly organized with strong project management capabilities and ability to manage multiple priorities **Additional Information** + This role requires frequent travel during trade show season to support industry presence and event execution 77171760 The approximate target compensation range for this role is $120K to $140K. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé Careers (https://www.nestlejobs.com/nestle-in-the-us-benefits) It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy. Job Requisition: 404370

About the Company

Nestle

INDUSTRY

Other/Not Classified