Enrollment Marketing Specialist

SUMMARY

In support of the university's mission and objectives, the Enrollment Marketing Specialist assists the Director of Enrollment Marketing with writing, designing, curating, launching, and guiding communications for prospective and current students.

Content Creation

• Writes, designs, curates, and launches targeted digital communications, such as email and text messages to prospective students highlighting the features and benefits of a PBA education and promoting next steps.
• Writes, designs, curates, and launches targeted digital communications to current students for enrollment and retention purposes.
• Executes social media campaigns for the prospective student audience.
• Writes compelling invitations to visit campus, including designing custom headers and banners for digital communication as well as promotional items and displays.
• Drafts ads, brochures, and other needed designs.

Internal and External Partnerships

• Develops and maintains strong working relationships with external vendors and internal collaborators; works with vendors to prepare and present advertisements on time.
• Partners with Advancement, requesting and securing needed graphic design elements, photography, and pieces.
• Coordinates web and advertising content with writers and graphic designers.
• Manages all print material processing with Slate Print and works with other printer vendors as assigned.
• Monitors third-party recruitment platforms to ensure content is kept on-brand and up-to-date; deploys communication through these platforms.

Content and Materials Coordination

• Reviews Admissions' content on myPBA to ensure it is accurate and timely.
• Coordinates materials requested for university promotion across all cohorts.
• Coordinates the production of mailed promotional items, such as acceptance packets and t-shirts.
• Ensures and anticipates an appropriate inventory of promotional items and coordinates re-ordering as needed.
• Coordinates multiple projects to ensure they are effectively completed on time and on budget.

Marketing Analytics

• Assists with analyzing campaign successes through various platforms using data analytical tools, such as ping in Slate, and recommends adjustments for improved performance.
• Connects Admissions' campaigns to website and print to present a cohesive brand identity to students.

Communication

• Coordinates with Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverages their ideas and creativity in new designs and projects.
• Partners with the Director of Enrollment Marketing to assist with creating an annual communication strategy.
• Assists in the creation and management of content calendars.
• Delivers timely communication to virtual tour participants and works with Campus Visits, Advancement, and the vendor to recommend enhancements and updates.

Administrative

• Provides Director team, key individuals, and relevant parties reports and updates regarding status and completion of marketing promotions, projects, and updates.
• Partners with Director team and EVP of Enrollment and Student Experience on overall branding for Admissions.
• Pursues continuous learning in Slate in areas including, but not limited to, deliver, ping, queries, and reporting.
• Remains knowledgeable about status of Enrollment Management goals and needs to best assist in meeting said objectives.
• Maintains an up-to-date understanding of the university and the prospective student services to coordinate effective marketing campaigns.
• Assists with special projects, research or other duties as assigned.
• Assists with Admissions Events as requested.
• Attends off-campus events on behalf of Admissions, as requested.

EDUCATION

Bachelor's degree in business, management, marketing, graphic design, or a related field, required.

EXPERIENCE

1+ years of proven experience in effective communication and marketing of an employer brand. Adobe Creative Cloud and Slate experience preferred.

ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)

• Customer Service Orientation - Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
• Professionalism - Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
• Christ-first Faith - Provides spiritual support to community members, including students, on their Christian faith journey.
• Attention to Detail - Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
• Confidentiality - Maintains the necessary confidentiality and discretion required for the position.
• Creativity - Ability to think creatively and design creative solutions to problems.
• Effective Communication - Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
• Establishes Trust - Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.
• Project and Time Management - Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
• Results Orientation & Accountability - Takes accountability and identifies, executes and drives actions to consistently achieve desired results.
• Teamwork & Collaboration - Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally.
• Technology - Strong aptitude to learn new technologies as department processes evolve.

ADDITIONAL REQUIREMENTS

• Ability to work non-routine hours during certain times of the year.
• Ability to sit for prolonged periods of time.
• Ability to traverse campus and stairs.