Manage strategic campaigns across Email, SMS, dotcom, and in-app platforms, including automated in-app journeys using Braze CRM. Effective communication skills for program updates, performance, strategy, and roadmap with senior marketing leadership.
Numbers & Facts
Location
El Segundo, CA
Salary
$75–$78 Per Hour
Description
Pay Rate: $75 per hour
Location: El Segundo, CA
Work Mode: Onsite
Responsibilities:
Develop and implement Engagement & Revenue Marketing Strategy for Genre Pack subscribers.
Drive engagement with linear and premium content to increase base package and bolt-on revenue and reduce subscriber churn.
Manage strategic campaigns across Email, SMS, dotcom, and in-app platforms, including automated in-app journeys using Braze CRM.
Collaborate cross-functionally with governance, CRM, Engagement Marketing, and Revenue Marketing teams.
Lead initiatives focused on automation and personalization to optimize multiple KPIs.
Create lifecycle strategies for engagement, upsell/cross-sell, retention, and churn mitigation.
Act as the Marketing lead for Genre Pack strategies and ensure alignment with best practices.
Provide feedback to marketing leadership for program updates and to overcome obstacles.
Launch strategies with measurement plans to track performance against KPIs.
Utilize customer insights, behavioral data, and campaign performance trends to optimize communication opportunities.
Partner with analysts and stakeholders to develop testing strategies and demonstrate incremental value.
Requirements:
Experience building app-based messaging strategies leveraging CRM marketing automation and personalization.
Experience with engagement or revenue strategy for app-based companies, preferably streaming or SVOD services.
Proven record of autonomously leading enterprise strategic initiatives.
Minimum 2 years of communications or campaign strategy experience with a focus on automation and personalization.
Preferred Skills:
Ability to work and collaborate cross-functionally with key stakeholders and leaders.
Effective communication skills for program updates, performance, strategy, and roadmap with senior marketing leadership.
Executive decision-making skills for data/insights required, testing roadmap, and strategic implementation.
Understanding of building business cases and developing strategic testing plans.
Solution-oriented mindset with troubleshooting and creative problem-solving abilities.