Employer Brand & Talent Marketing Manager

Are you highly organized and passionate about building brands that attract exceptional talent? Do you thrive on creating compelling content, developing innovative marketing strategies, and helping candidates discover exciting career opportunities? If you're looking to make a meaningful impact by supporting Talent Acquisition and strengthening an award-winning employer brand, we have an exciting opportunity for you. Who are we? We are ARCO, a Family of Construction Companies.

ARCO is seeking a highly motivated Marketing Manager to support our Talent Acquisition team in our Chicago office. In this role, you will lead the development and execution of recruitment marketing and employer branding initiatives that help attract, engage, and hire top talent across our growing organization. 

You'll have the opportunity to influence how ARCO is represented in the talent marketplace, support hiring initiatives across multiple business units, optimize recruiting campaigns and job advertising, improve candidate engagement, and help drive the continued growth of our organization.

We are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work. Our compensation and benefits package not only supports our associates and their families but benefits local communities and communities around the world.

• Industry-leading performance-based bonus program
• Employee Stock Ownership Plan (ESOP)
• Traditional and Roth 401k
• Tuition reimbursement for associates
• Scholarship for associates’ children up to $28,000 per child
• 1-month paid sabbatical after every five years of employment, plus $5,000 for travel
• 1-week paid volunteer leave each year
• 100% charitable match
• Medical, dental, and vision insurance coverage
• Paid parental leave

Typical base compensation for the Marketing Manager role is between $80,000 and $100,000. Candidates with extensive experience may exceed this range. In addition to base salary, the role is eligible to receive discretionary bonus compensation based on individual and company

At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment.

From recruiting, training, and hiring practices to selecting our subcontractors, we understand that diversity of all those involved in the construction process enhances our ability to deliver the best solutions to our customers. We hire the best and the brightest from across the country – constructing a team of experts in architecture, design, engineering, project management, and business services. 

• Continue to develop and implement a comprehensive employer branding strategy that aligns with the company’s values, culture, and business goals
• Build purposeful brand awareness by creating and executing strategies for acquiring top talent 
• Improve career site SEO to increase organic traffic and candidate conversion
• Partner with Marketing and Talent Acquisition leadership to position the company as an employer of choice
• Create compelling recruitment content, including employee stories, videos, social media campaigns, articles, career site content, email campaigns, and campus recruiting materials 
• Manage and grow the company’s presence on candidate-facing social media platforms (Instagram), fostering positive relationships with candidates and the broader professional community
• Ensure recruitment campaigns align with broader corporate branding initiatives
• Support hiring events, career fairs, and campus recruiting campaigns
• Measure campaign performance and continuously optimize results
• Research where targeted talent populations spend time online
• Identify new sourcing channels and marketing opportunities
• Analyze labor market trends and candidate behavior
• Provide recruiters with recommendations on effective attraction strategies by role, geography, and skill set
• Benchmark employer branding efforts against competitors
• Evaluate advertising channels and recommend where jobs should be promoted based on hiring needs

• Bachelor’s Degree in Marketing, Communications, Business, or equivalent degree required
• At least 5-10 years of experience in a marketing/business management role
• Strong copywriting and storytelling skills
• Experience managing social media campaigns and digital advertising
• Knowledge of SEO, Google Analytics, and website optimization
• Familiarity with job board advertising and recruitment media buying, knowledge of applicant tracking systems/ATS, and experience supporting Talent Acquistion or Human Resources preferred 
• Must be extremely organized, detail-oriented, and work well with and without processes
• Excellent written and verbal communication skills; must be comfortable presenting to executive management teams and clients
• Ability to collaborate on a team, but also work independently, show initiative, and strive to grow
• Experience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problems
• Excellent business acumen and the ability to utilize analysis for insights and action
• Ability to work in a fast-paced environment with multiple simultaneous projects
• Canva experience is a plus

EOE, including disability/vets