Employer Brand & Talent Marketing Manager

ARCO the Design/Build Experts

Chicago, IL

JOB DETAILS
SKILLS
Advertising, Analysis Skills, Applicant Tracking System, Architectural Design, Brand Marketing (Branding), Brand Strategy, Business Services, Business Skills, Campaigns, Campus Recruiting, Candidate Sourcing, Channel Marketing, Communication Skills, Construction, Content Development, Copy Writing, Detail Oriented, Diversity, Email Campaign, Employer Brand, Geography, Google Analytics, Human Resources, Insurance, Job Fairs, Leadership, Market Trend Analysis, Marketing, Marketing Communications, Marketing Strategy, Media Buying and Planning, Media Campaigns, Organizational Skills, Performance Tuning/Optimization, Presentation/Verbal Skills, Process Improvement, Project/Program Management, Reimbursement, Search Engine Optimization (SEO), Social Media, Storytelling, Strategic Planning, Talent Management, Technical/Engineering Design, Vendor/Supplier Selection, Web Analytics, Writing Skills
LOCATION
Chicago, IL
POSTED
Today

ABOUT YOU Are you highly organized and passionate about building brands that attract exceptional talent? Do you thrive on creating compelling content, developing innovative marketing strategies, and helping candidates discover exciting career opportunities? If you're looking to make a meaningful impact by supporting Talent Acquisition and strengthening an award-winning employer brand, we have an exciting opportunity for you. Who are we? We are ARCO, a Family of Construction Companies.ARCO is seeking a highly motivated Marketing Manager to support our Talent Acquisition team in our Chicago office. In this role, you will lead the development and execution of recruitment marketing and employer branding initiatives that help attract, engage, and hire top talent across our growing organization.You\'ll have the opportunity to influence how ARCO is represented in the talent marketplace, support hiring initiatives across multiple business units, optimize recruiting campaigns and job advertising, improve candidate engagement, and help drive the continued growth of our organization.WHAT WE CAN OFFER YOU We are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work. Our compensation and benefits package not only supports our associates and their families but benefits local communities and communities around the world.Industry-leading performance-based bonus programEmployee Stock Ownership Plan (ESOP)Traditional and Roth 401kTuition reimbursement for associatesScholarship for associates' children up to $28,000 per child1-month paid sabbatical after every five years of employment, plus $5,000 for travel1-week paid volunteer leave each year100% charitable matchMedical, dental, and vision insurance coveragePaid parental leaveTypical base compensation for the Marketing Manager role is between $80,000 and $100,000. Candidates with extensive experience may exceed this range. In addition to base salary, the role is eligible to receive discretionary bonus compensation based on individual and companyAt ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment.From recruiting, training, and hiring practices to selecting our subcontractors, we understand that diversity of all those involved in the construction process enhances our ability to deliver the best solutions to our customers. We hire the best and the brightest from across the country – constructing a team of experts in architecture, design, engineering, project management, and business services.A DAY IN THE LIFE Continue to develop and implement a comprehensive employer branding strategy that aligns with the company's values, culture, and business goalsBuild purposeful brand awareness by creating and executing strategies for acquiring top talentImprove career site SEO to increase organic traffic and candidate conversionPartner with Marketing and Talent Acquisition leadership to position the company as an employer of choiceCreate compelling recruitment content, including employee stories, videos, social media campaigns, articles, career site content, email campaigns, and campus recruiting materialsManage and grow the company's presence on candidate-facing social media platforms (Instagram), fostering positive relationships with candidates and the broader professional communityEnsure recruitment campaigns align with broader corporate branding initiativesSupport hiring events, career fairs, and campus recruiting campaignsMeasure campaign performance and continuously optimize resultsResearch where targeted talent populations spend time onlineIdentify new sourcing channels and marketing opportunitiesAnalyze labor market trends and candidate behaviorProvide recruiters with recommendations on effective attraction strategies by role, geography, and skill setBenchmark employer branding efforts against competitorsEvaluate advertising channels and recommend where jobs should be promoted based on hiring needsNECESSARY QUALIFICATIONS Bachelor's Degree in Marketing, Communications, Business, or equivalent degree requiredAt least 5-10 years of experience in a marketing/business management roleStrong copywriting and storytelling skillsExperience managing social media campaigns and digital advertisingKnowledge of SEO, Google Analytics, and website optimizationFamiliarity with job board advertising and recruitment media buying, knowledge of applicant tracking systems/ATS, and experience supporting Talent Acquistion or Human Resources preferredMust be extremely organized, detail-oriented, and work well with and without processesExcellent written and verbal communication skills; must be comfortable presenting to executive management teams and clientsAbility to collaborate on a team, but also work independently, show initiative, and strive to growExperience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problemsExcellent business acumen and the ability to utilize analysis for insights and actionAbility to work in a fast-paced environment with multiple simultaneous projectsCanva experience is a plusLEGAL DISCLAIMER EOE, including disability/vets#J-18808-Ljbffr

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ARCO the Design/Build Experts