Key Responsibilities: Act as a strategic partner to engineering leaders and talent acquisition teams, identifying and aligning on hiring priorities and talent challenges; Leverage market insights, competitor benchmarking, and talent research to inform employer brand positioning and differentiation; Identify priority tech audiences (e.g., backend, ML, infrastructure) and tailor targeted messaging and content approaches; Partner with engineering and tech leaders to surface content angles (e.g., translate complex technical work, problem-solving, decision-making, impact) and develop them into clear, engaging, and authentic stories for target audiences; Partner with creative and social teams to develop high-impact content (video, editorial, social, long-form) focused on tech innovation and culture to ensure consistency, quality, and effectiveness of storytelling; Drive distribution across key channels (e.g., LinkedIn, GitHub, tech communities) to maximize reach and engagement; Ensure employer brand initiatives, content and messaging are deeply integrated with hiring goals and business priorities; Define success metrics across the funnel (awareness consideration preference application) and track performance of campaigns and content, and continuously iterate based on data and insights. Shape the perception of a company operating at global scale with industry-defining technology; Work directly with leaders to tell stories that matter-from innovation to impact; Play a critical role in attracting the next generation of world-class technical talent; Be part of a fast-moving environment where your work drives real, visible outcomes.