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Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Homestead Studio

Boston (REMOTE), MA(remote)

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
A/B Testing, Analysis Skills, Artificial Intelligence (AI), Automation, Best Practices, Brand Marketing (Branding), Campaigns, Communication Skills, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Detail Oriented, Email Management/Administration, Email Marketing, Industry Standards, Interpersonal Skills, LifeTime Value (LTV), Marketing, Mobile Marketing, Performance Metrics, Polishing, Postscript, Problem Solving Skills, Process Management, Project/Program Coordination, Sales Management, Sales Strategy, Short Messaging Service (SMS), Team Lead/Manager, Team Player, Technical Delivery, Trend Analysis, eCommerce
LOCATION
Boston (REMOTE), MA
POSTED
30+ days ago
Homestead Studio
We are an email marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels. Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value.

The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Lead Stategist. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Responsibilities
  • Serve as the primary point of contact and relationship manager for assigned client accounts
  • Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
  • Ability to assist with logic for email + SMS campaigns and automation
  • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
  • Work closely with the creative team to identify trends, share learnings, and recommend new strategies
  • Project coordination for new email triggers, transactional emails, and special projects
  • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
Qualifications
  • Preference for bachelor’s degree
  • At least two years of experience in email marketing
  • At least one year of experience managing Email + SMS accounts and providing strategy
  • Hands-on experience with Klaviyo / Postscript / Attentive
  • Experience segmenting email and SMS lists
  • Client relationship management experience
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
  • Excellent communication and analytical skills
  • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
  • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
  • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
Benefits
  • Health, Dental & Vision (fully covered by Homestead) + 401K matching available
  • 15 Days PTO (prorated based on start date), plus 11+ paid holidays
  • Wellness credit benefits
  • Diverse and forward-thinking environment
  • Exciting career growth opportunities
  • A company culture that values freedom, responsibility, and impact-driven work
Additional Information
This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.

Note on Application Responses
We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.

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About the Company

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Homestead Studio