Email Retention Marketing Manager

About the Role

As an Email Retention Marketing Manager at CrucialPoint, you will own the strategy, execution, and optimization of lifecycle and retention marketing programs for enterprise and high-growth ecommerce brands.

This role blends strategic thinking, technical execution, and data-driven optimization. You'll work closely with clients and internal teams to design high-impact email and lifecycle programs that drive engagement, retention, and revenue at scale.

This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. 

If you thrive in complex environments, enjoy translating business goals into sophisticated retention strategies, and are comfortable working across enterprise ESPs, this role is for you.

Why Work With Us

CrucialPoint is a full-service retention marketing agency focused on building durable, performance-driven lifecycle programs for ecommerce brands.

As an Email Retention Marketing Manager, you will:

• Work with well-known and fast-growing ecommerce brands
• Own meaningful client relationships and strategy
• Collaborate with experienced strategists, creatives, and technical specialists
• Operate in a supportive, remote-first environment that values autonomy and accountability
• Have opportunities for growth and flexible scheduling

Responsibilities

Strategy & Execution

• Develop and execute comprehensive email and lifecycle marketing strategies aligned with client goals and retention best practices.
• Build, optimize, and maintain automated flows, lifecycle programs, and signup experiences to drive acquisition, engagement, retention, and revenue.
• Create and manage content calendars that align messaging, timing, and audience strategy across campaigns and automations.

Client Collaboration

• Partner closely with clients and Client Account Managers to translate business objectives into effective retention strategies.
• Serve as a primary point of contact for assigned clients, proactively addressing questions, performance insights, and optimization opportunities.
• Present recommendations and performance insights clearly and confidently to stakeholders.

Technical & Platform Management

• Manage and optimize ESPs and lifecycle tools, ensuring proper configuration, integrations, and performance.
• Conduct regular audits related to deliverability, segmentation, personalization, and responsive design.
• Identify technical issues and collaborate with internal teams to resolve them efficiently.

Data Analysis & Optimization

• Monitor and analyze lifecycle performance metrics including engagement, repurchase rate, LTV, revenue contribution, and list growth.
• Translate data into actionable insights and optimization recommendations.
• Identify revenue and retention opportunities and propose strategic tests and improvements.
• Produce accurate, clear reporting to support data-driven decisions.

Quality Assurance & Collaboration

• Perform QA on campaigns and automations to ensure accuracy, consistency, and best-practice execution.
• Collaborate with copy, design, implementation, and account teams to deliver cohesive, high-quality programs.
• Support team knowledge-sharing and continuous improvement.

Continuous Learning

• Stay current on retention marketing trends, ESP capabilities, and regulatory requirements (CAN-SPAM, GDPR, etc.).
• Adapt strategies to evolving consumer behavior and platform updates.

Requirements & Qualifications

• B2C experience required, with a strong preference for enterprise or large-scale ecommerce brands.
• 3+ years of experience owning or heavily contributing to email and lifecycle retention programs (email, SMS, push, and/or direct mail).
• Demonstrated ability to identify revenue opportunities and build retention-focused content and lifecycle strategies.
• Hands-on experience with at least one major ESP (Braze, Klaviyo would be ideal.) We are ESP-agnostic and value strong fundamentals and the ability to learn new platforms.
• Working knowledge of HTML/CSS for email customization.
• Familiarity with ecommerce platforms (e.g., Shopify), CRMs, CDPs, and analytics tools such as Google Analytics.
• Strong analytical skills with the ability to turn data into clear recommendations.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable managing multiple clients or initiatives.
• Self-motivated and effective in a remote work environment.

About CrucialPoint

CrucialPoint is a full-service retention marketing agency specializing in email, SMS, push, loyalty, and lifecycle strategy for ecommerce brands. We focus on solving complex problems, building scalable systems, and delivering measurable results. Our team thrives on curiosity, collaboration, and operational excellence. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.

This is a remote work-from-home position open to NAM and LATAM candidates.