eMail Marketing & Automation Specialist

Komatsu Ltd

Milwaukee, WI

JOB DETAILS
SKILLS
A/B Testing, Adobe Product Family, Advertising Monitoring, Application Programming Interface (API), Automation, Cadence, Campaigns, Click Through Rate (CTR), Community Support, Computer Science, Configuration Management, Construction, Continuous Improvement, Customer Relationship Management (CRM), Data Collection, Data Processing, Data Quality, Documentation, Email Marketing, Employee Benefits, Equipment Maintenance/Repair, Field Mapping, Forestry, Forklift, JavaScript, Komatsu Equipment, Maintain Compliance, Manufacturing, Marketing, Marketing Automation Software, Multitasking, Operations Management, Organizational Skills, Performance Analysis, Performance Metrics, Performance Reviews, Presentation/Verbal Skills, Privacy Regulations, Python Programming/Scripting Language, Quality Assurance, Regulatory Compliance, Reporting Dashboards, SQL (Structured Query Language), Systems Administration/Management, Team Player, Test Plan/Schedule, Testing, Time Management, Traceability
LOCATION
Milwaukee, WI
POSTED
30+ days ago

Join Komatsu and Be Part of Something Big!\n \nJob Overview\n \nThe eMail Marketing & Automation role leads execution and operational management of Komatsu's end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).\n \nThis role is responsible for journey configuration, segmentation logic, orchestration workflows, suppression governance, delivery validation, and performance monitoring to ensure lifecycle communications are stable, compliant, and performance-driven.\n \nPrimary responsibilities include:\n\n Configure and deploy trigger-based and lifecycle journeys within AJO\n Build, validate, and maintain AEP audience segmentation logic\n Govern suppression, consent, and CRM routing accuracy\n Execute campaign deployments and validate operational readiness\n Monitor automation performance, delivery health, and stability\n Maintain structured documentation of workflows, configurations, and QA validation\n \nKey Job Responsibilities\n \nDecision Authority\n \nExercises operational authority over journey execution, audience configuration, and deployment validation within the Notifications Engine framework. Ensures readiness, compliance, and segmentation accuracy prior to campaign activation.\n \nAuthority Scope:\n\n Journey build execution within AJO\n Automation launch readiness validation\n Audience segmentation configuration in AEP\n Operational campaign deployment approval\n \nPREDOMINANT TASKS\n \nExecutes day-to-day configuration and operational management of lifecycle communications across Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).\n \nPrimary Activities:\n\n Configure automation workflows in AJO\n Build and validate AEP audiences\n Perform QA on suppression and consent enforcement\n Deploy campaigns and monitor delivery stability\n Troubleshoot routing, segmentation, or eligibility issues\n Maintain structured journey documentation\n \nNotifications Engine Configuration & Stability\n \nEnsures accurate orchestration, data integrity, and operational reliability of trigger-based communications across lifecycle touchpoints.\n \nKey Responsibilities:\n\n Configure trigger-based journeys tied to behavioral or system events\n Validate event ingestion, eligibility rules, and audience entry logic\n Maintain suppression lists and consent enforcement governance\n Validate CRM routing logic and field-level mapping integrity\n Document configuration changes and maintain audit traceability\n \nCampaign & Journey Execution\n \nBuilds, configures, validates, and deploys dynamic lifecycle messaging programs aligned to segmentation and personalization strategies.\n \nExecution Responsibilities:\n\n Develop dynamic, modular email templates\n Configure decision logic, branching paths, and fallback logic\n Validate personalization tokens, dynamic content, and link tracking\n Coordinate deployment scheduling across campaigns and business units\n Conduct structured QA validation prior to activation\n \nPerformance & Operational Monitoring\n \nMonitors ongoing system health, delivery performance, and engagement metrics to ensure stability and optimization of lifecycle programs.\n \nMonitoring & Optimization Activities:\n\n Monitor open rates and click-through trends\n Track delivery performance, bounce rates, and suppression impacts\n Identify segmentation anomalies or eligibility irregularities\n Support structured A/B testing initiatives\n Escalate systemic technical issues to platform or engineering teams\n \nArtifacts Owned\n \nMaintains operational documentation and system configuration artifacts required for continuity, governance, and scalability.\n\n Automation workflows\n Email templates\n Landing pages\n Forms and field mappings\n Campaign documentation\n \nOperating Cadence\n \nParticipates in structured sprint and performance cycles to ensure operational alignment and continuous improvement.\n\n Weekly sprint participation\n Campaign launch reviews\n Monthly performance review\n Quarterly planning input\n \nQualifications/Requirements\n\n Bachelor's degree in computer science, marketing or a related field\n Minimum of 2 years experience working with various business teams building dashboards and reports in CJA\n Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics\n Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching\n Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation\n Minimum of 2 years of hands-on operational knowledge with Adobe Experience Platform, including CJA, AEP is essential.\n Hands-on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP\n Experience with data governance, compliance and privacy regulations\n Nice to have; hands-on experience working with Adobe Target, CDP and AJO\n Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.\n \nCompany Benefits \n \nKomatsu provides an extensive and robust employee benefits package that is designed to enhance the well-being of our employees and family members. We embrace a positive and empowering employee experience with a culture that prides itself on a diverse and inclusive environment.\n\n Health benefits: Medical, dental, vision, HSA, wellness programs, etc.\n 401k and/or employee savings programs\n Employee time off (vacation and designated holidays)\n Employee and family assistance programs\n Disability benefits\n Life insurance\n* Employee learning and development programs\n \nDiversity & Inclusion Commitment \n \nAt Komatsu, we come from diverse backgrounds, with unique perspectives, experiences, and contributions.\u202f We are committed to creating a workforce that is reflective of the communities we work and live in. We believe that our people are part of our shared purpose. Connected by our core values of ambition, perseverance, collaboration and authenticity, we are committed to continually advancing in our support of diversity and inclusion. United, we are on a journey towards a sustainable future that creates value together.\u202f \n \nCompany Information \n \nKomatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Since the company's founding in 1921, Komatsu has been committed to supporting individuals and communities through job training, skills development and giving back. As a Komatsu employee, you will be encouraged to grow alongside our global company, contributing to a more sustainable future for all. If you are looking for a company that values your talent and potential, join Komatsu to be a part of something big and help advance modern society. Learn more at www.komatsu.com. \n \nEEO Statement \n \nKomatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. \n\n

About the Company

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Komatsu Ltd