Email and SMS Marketing Manager

Email and SMS Marketing Manager
Direct Hire
Columbus, or Dayton, OH (Remote candidates also considered)
Salary Range commensurate w/experience: $100,000 range plus benefits.

System One IT has a direct-hire opening for an Email and SMS Marketing Manager to support a digitally driven, growth-oriented organization focused on strong brand execution across ecommerce and omni-channel platforms.

Position Summary
Our client is seeking a highly driven and execution-focused Email & SMS Marketing Manager to own and operate our lifecycle marketing efforts across email and SMS. This is a full-time salaried position based in Columbus, Ohio, reporting directly to the VP of Branding and Creative.

This role is responsible for leading strategy, execution, and performance of all email and SMS marketing initiatives. The ideal candidate is both strategic and hands-on, capable of building campaigns, automations, and segmentation while moving quickly and maintaining a high standard of quality. This individual will be the subject matter expert in Klaviyo and will play a key role in driving revenue through owned marketing channels.

This is a do-it-all role for someone who wants to run the show, with the support of an in-house creative team to assist with design and brand execution.

Key Responsibilities

• Own and manage all email and SMS marketing efforts from strategy through execution and reporting
• Build, deploy, and optimize campaigns, flows, and automations within Klaviyo
• Develop lifecycle marketing strategies, including acquisition, retention, and re-engagement
• Create and manage audience segmentation to drive personalized and high-performing campaigns
• Write and generate email and SMS content using AI tools, ensuring alignment with brand voice and messaging
• Collaborate with the creative team to develop visually compelling assets that support campaign goals
• Analyze performance metrics and provide actionable insights to improve campaign effectiveness
• Build and maintain dashboards and reporting frameworks to track revenue, engagement, and growth
• Continuously test and optimize subject lines, messaging, send times, and flows
• Ensure compliance with email and SMS marketing regulations and best practices
• Stay current on trends, tools, and innovations in lifecycle marketing and AI-driven content creation
  

• 4–7 years of experience in email and SMS marketing with a strong focus on e-commerce
• Deep expertise in Klaviyo, including flows, segmentation, and reporting
• Proven ability to own and execute marketing campaigns end-to-end
• Strong analytical skills with experience interpreting data and driving decisions from insights
• Experience using AI tools to generate and optimize marketing content
• Ability to work quickly and efficiently in a fast-paced environment
• Strong organizational and time-management skills
• Excellent written communication skills with a focus on conversion-driven messaging
• Self-starter with the ability to operate independently and take full ownership

• Experience working with Shopify or similar e-commerce platforms
• Familiarity with SMS platforms and compliance standards
• Experience building lifecycle marketing programs from the ground up
• Background in consumer products or ecommerce brands
• Experience with A/B testing frameworks and conversion rate optimization

• Highly accountable with a strong sense of ownership
• Fast-moving and execution-oriented
• Strategic thinker who can also get into the weeds
• Comfortable making decisions and driving initiatives independently
• Collaborative and able to work effectively with creative and cross-functional teams
• Results-driven with a focus on revenue growth and performance

• Strong benefits
• Multiple medical plans including HSA availability with company contributions
• Company paid disability & life insurance coverage
• Generous 401k matching
• Competitive pay
• Casual atmosphere/dog-friendly environment

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.


System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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