eCommerce Product Specialist (Auto Parts Aftermarket / Korean Bilingual) DIR-HLU
BTI Solutions
Brea, California
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JOB DETAILS
SKILLS
Analysis Skills, Automotive Engineering, Automotive Industry, Automotive Technology, Brand Positioning, Business Intelligence Software, Business Strategy, Category Management, Channel Sales, Channel Strategies, Channel Support, Communication Skills, Competitive Analysis/Strategy, Cross-Functional, Customer Support/Service, Data Management, Data Quality, Distribution Channel, ERP (Enterprise Resource Planning), Establish Priorities, Genetics, Korean Language, Leadership, Market Analysis, Marketing, Multiplatform/Cross-Platform, Partner Sales, Parts Sales, Performance Analysis, Pricing, Problem Solving Skills, Product Data Management (PDM), Product Development, Product Lifecycle Management, Product Management, Product Planning, Product Positioning, Product Pricing, Product Profitability, Product Programs, Product Strategy, Product/Service Launch, Profit & Loss, Profit & Loss Management, Project/Program Management, Quality Metrics, Requirements Management, Retail, Retail Channel, Sales, Sales Presentation, Sales Support, Sales Training, Strategic Planning, Supply Chain, Team Player, Technical Support, Time Management, Trend Analysis, Vendor/Supplier Management, Warehousing, Willing to Travel, eCommerce
LOCATION
Brea, California
POSTED
14 days ago
eCommerce Product Specialist (Auto Parts Aftermarket / Korean Bilingual) DIR-HLU
Key Requirement:
- Automotive aftermarket experience required
- Korean language proficiency required
- knowledge of aftermarket catalog standards - ACES and PIES required
The Product Specialist is responsible for managing and expanding assigned automotive aftermarket product lines through strategic planning, product development, and lifecycle management.
The ideal candidate combines strong aftermarket product knowledge, analytical capability, and channel expertise to support growth across traditional Warehouse Distributor (WD) networks and major automotive retail programs.
This position works cross-functionally with sales, supply chain, engineering, and marketing teams to develop competitive product programs that meet market demand and drive profitable growth.
Key Responsibilities
Product Strategy & Lifecycle Management
Develop and execute product strategies aligned with company growth objectives.
Market & Competitive Analysis
Conduct ongoing analysis of automotive aftermarket trends and competitive product offerings.
Evaluate competitor pricing, product coverage, and brand positioning.
Provide actionable insights and recommendations to strengthen competitive advantage.
Product Development & Launch
Collaborate with engineering, sourcing, and quality teams to develop new aftermarket parts.
Define product specifications, application coverage, and quality standards.
Manage new product launches including catalog data, packaging, and sales enablement materials.
Channel & Sales Support
Partner with sales teams to support customers including traditional Warehouse Distributors and major automotive retailers.
Provide product training, technical support, and competitive positioning.
Support key customer programs, product presentations, and growth initiatives.
Pricing & Profitability Management
Develop and maintain pricing strategies aligned with market positioning.
Monitor cost structures and margins to ensure product profitability.
Recommend pricing adjustments based on market conditions and competitive analysis.
Product Data & Catalog Management
Maintain accurate product data including vehicle applications and technical specifications.
Support aftermarket catalog standards such as ACES and PIES.
Ensure proper product information distribution across customer platforms and catalog systems.
Manage the full product lifecycle including product introduction, pricing, positioning, and phase-out.
Identify product line gaps and expansion opportunities based on vehicle population and market demand.
Monitor product performance, sales trends, and profitability.
Qualifications
Bachelor’s degree in business, Engineering, Automotive Technology, or related field.
5–10 years of experience in product management, category management, or product development in the automotive aftermarket.
Strong understanding of automotive components, vehicle applications, and aftermarket product lifecycle management.
Experience supporting traditional Warehouse Distributor (WD) networks and large automotive retailer channels.
Strong analytical, problem-solving, and project management skills.
Excellent communication and cross-functional collaboration abilities.
Travel Requirements
Ability to travel internationally as needed.
Required Technical / Tool Skills
Proficiency in BI Tools, Advanced Excel Functions, Catalog Systems, and ERP Systems.
Soft Skills / Leadership Skills
Vendor Management
Time Management and Prioritization
Preferred Experience
Experience working with major automotive aftermarket retailers such as
AutoZone,
O'Reilly Auto Parts,
Advance Auto Parts, or
NAPA Auto Parts.
Experience working with major WD groups such as
Parts Authority,
Federated Auto Parts, or
The Automotive Parts Services Group (APSG).
Knowledge of aftermarket catalog standards (ACES / PIES).
Experience launching or managing private label or OE-alternative automotive product lines.
Key Competencies
Product lifecycle management
Automotive aftermarket market knowledge
Strategic thinking and market analysis
Cross-functional leadership
Data-driven decision making
Customer and channel focus
Job Type: Full-time
Why work at BTI?
We’re committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.
We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.
About the Company
B
BTI Solutions
ABOUT BTI SOLUTIONS, INC
Overview
Established in 2006, BTI was actively involved in Network Evolution through Sprint’s 4G/LTE Network Deployment project. BTI expanded its work in 2011 in the area of Mobile Device Testing by providing project-outsourcing services to clients. BTI contributed greatly to clients’ project success.
BTI has expertise in testing Android-based devices and solutions (e.g. Smartphone, Wearable, Tablet, Smart Pay, IMS functions, Application) and provides end-to-end Test Services from pre-Launch to post-Launch.
In fact, BTI’s Testing Service ranges from early-stage R&D to post-Launch monitoring and evaluation of customer issues. Moreover, BTI conducts ongoing quality control from management’s end to ensure that all provided BTI services are of the highest quality. This has led to clients’ continued trust in BTI services.
Vision
To promote human welfare and improve quality of life through advanced communications services
Mission
omers outstanding value and quality through innovative services and solutions
BTI’s Service Locations
BTI Solutions provides a diverse array of supports and services in TX, WA, CA, MI, KS, NJ and Canada.
( BTI Solutions is available 24/7/365 nationwide )
All about us!
"BTI’s management team is well experienced and has policies and procedures in place to conduct Job Assignment, Issue Tracking, Resource Arrangement, and Reporting internally to problem solve and address issues internally.
Furthermore, BTI team managers and senior-level engineers provide mentoring and coaching to team members to provide technical and professional development for all employees. Moreover, internal BTI Quality Control standards and policies allow for internal performance evaluation, monitoring, and review. This not only ensures high-quality services provided by BTI but also ensure that BTI does not become dependent solely on client performance feedback for review and continuous improvement.
BTI collaborates with the client to manage and solve challenges on issues both specific to and not specific to client projects (e.g. human capital deployment from time to market, work hour control, travel, expense management, cost-effectiveness, etc.). In addition, BTI administers client surveys regularly to obtain feedback, learn, and improve continuously."
James Lee CEO
Certifications
BTI Solutions is a certified minority-owned business (MBE) that can participate in Corporate as well as Federal, State and Local government vendor diversity programs.
BTI Solutions is ISO 9001 certified.
COMPANY SIZE
100 to 499 employeesINDUSTRY
Other/Not Classified
FOUNDED
2006
WEBSITE
http://www.btisolutions.com/v2/