About Nature's Sunshine
Nature's Sunshine is a leading health and wellness company that manufactures and distributes high-quality natural supplements worldwide. Our rich history and commitment to innovation empower individuals to achieve optimal health and well-being.
The Opportunity
We are seeking a results-driven eCommerce Marketplaces Manager / Sr. Manager to join our digital team. In this role, you will be responsible for establishing, optimizing, and growing Nature's Sunshine's presence across major third-party online marketplaces including Amazon, Walmart, Target, iHerb, Vitacost, and others. The ideal candidate will bring deep hands-on experience with one or more of these platforms, a strong commercial mindset, and a passion for driving measurable growth in a competitive marketplace environment. Exact title dependent on experience level.
Key Responsibilities
- Marketplace Setup & Expansion: Lead the end-to-end setup and launch of Nature's Sunshine storefronts and product listings on third party marketplaces. Execute channel strategies and build scalable frameworks for new marketplace entry.
- Listing Optimization: Create, maintain, and continuously optimize product listings including titles, descriptions, bullet points, images, A+ content, and backend keywords to maximize search visibility, conversion, and Buy Box performance across all marketplace channels.
- Marketplace Advertising & Promotions: Plan and manage paid advertising campaigns (e.g., Amazon Sponsored Products, Walmart Connect) and promotional programs including deals, coupons, and seasonal campaigns to drive traffic and sales growth.
- Inventory & Operations Management: Coordinate with supply chain and operations teams to ensure adequate inventory levels, manage fulfillment configurations (FBA, WFS, drop-ship, etc.), and resolve operational issues such as stranded inventory, suppressed listings, or compliance flags.
- Analytics & Performance Reporting: Track, analyze, and report on marketplace KPIs including sales revenue, units sold, conversion rates, advertising ROI, Buy Box percentage, and competitive positioning. Translate data into actionable strategies and present findings to leadership.
- Competitive & Market Intelligence: Monitor competitor activity, pricing trends, and marketplace algorithm changes. Proactively adjust strategies to maintain and grow Nature's Sunshine's competitive position across all channels.
- Brand Protection & Compliance: Enforce brand standards, MAP pricing policies, and marketplace terms of service. Identify and escalate unauthorized sellers or counterfeit activity. Ensure all listings meet platform-specific regulatory and compliance requirements for health and supplement products.
- Cross-Functional Collaboration: Partner with marketing, creative, regulatory, finance, and operations teams to align marketplace initiatives with broader company goals and ensure timely execution of product launches, promotions, and content updates.
Required Qualifications
- 5+ years of hands-on experience managing eCommerce marketplace channels, with demonstrated success on Amazon, Walmart, Target, and/or iHerb+Vitacost
- Proven experience setting up and scaling seller or vendor accounts on major marketplace platforms, including full listing creation, content optimization, and advertising management
- Deep knowledge of marketplace algorithms, search ranking factors, and best practices for driving discoverability and conversion
- Experience managing marketplace advertising platforms (Amazon Ads, Walmart Connect, or equivalent) and optimizing campaigns for ROAS and revenue growth
- Proficiency with marketplace seller portals and third-party management tools (e.g., Seller Central, Walmart Seller Center, Helium 10, Jungle Scout, or similar)
- Strong analytical skills with the ability to interpret marketplace data and translate insights into strategy
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams
- Highly organized with strong project management skills and the ability to manage multiple marketplace accounts simultaneously
Preferred Qualifications
- Experience in the supplements, health, fitness, or nutrition industry, including familiarity with regulatory and compliance requirements for health products on marketplace platforms
- Experience managing both 1P (vendor/wholesale) and 3P (seller) marketplace relationships
- Experience with ERP or PIM systems for product data management