eCommerce Digital Marketing Specialist - Merrell Job at Merrell, Wolverine in Rockford
Skip to main content
RECRUITMENT FRAUD ALERT
CURRENT EMPLOYEES
SAVED JOBS
Who We Are
Life @ WWW
Career Areas
Overview
Brand & Corporate
Customer Service
Distribution
Retail
Internships
Total Rewards
Locations
Rockford, Michigan
Boston, Massachusetts
Europe
Asia
Canada
Latin America
Recruitment Fraud Alert
Who We Are
Life @ WWW
Career Areas
Overview
Brand & Corporate
Customer Service
Distribution
Retail
Internships
Total Rewards
Locations
Rockford, Michigan
Boston, Massachusetts
Europe
Asia
Canada
Latin America
Current Employees
Saved Jobs
Search Jobs
Keyword
Location
Radius Radius 5 miles 15 miles 25 miles 35 miles 50 miles
Search Jobs
At Merrell, we exist to give every person what they need to discover the simple power of being outside-regardless of shape, size, race, ability, or experience level.
eCommerce Digital Marketing Specialist - Merrell
Job ID 2026-10590
Apply Save Job
Refer Talent WWW Employees Apply
This feature is for current Wolverine employees to refer great talent. If you're already part of the team, please continue to refer someone! If not, explore and apply to our amazing opportunities-we'd love to have you join us.
Welcome!
This feature is for Wolverine employees to apply internally. Continue to proceed with your internal application. If you're looking for additional internal opportunities, head to our Internal Careers page to explore roles just for you.
Go Back Continue Anyway
Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it's any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.
We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME's Best Inventions for its modern, futuristic design and energy return. Whether it's the Moab 3 being named "Best Hiking Shoe" by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.
This is a rare opportunity to join a global brand at an inflection point - where performance, brand storytelling, data-driven decision making, and cultural relevance converge. For digital marketers energized by growth, innovation, and the power of connection, Merrell offers the chance to orchestrate meaningful reach and build something enduring on a global stage.
Primary Duties:
Optimally employ performance media budget across multiple paid media channels and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, and Social Advertising.
Plan and execute performance Marketing campaigns, campaign analysis.
Optimize performance marketing campaigns, budgets, and bids.
Utilize data and generated reports from various ad management platforms and analytics tools to develop actionable insights and optimizations.
Develop and manage content calendar aligned with marketing campaigns and work with design team to create engaging ad content across formats.
Leads strong testing strategy across marketing tactics and consumer's path on site.
Collaborate with brand media, earned media and digital marketing teams to optimize use journey and drive efficient conversions on site.
Performs duties consistent with the Company's AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Bachelor's degree required, preferably in Marketing, Communications, Business, or Economics
1+ years of retail or ecommerce and digital marketing experience
Strong analytical skills
Technical knowledge relevant to typical ecommerce environment
Solid interpersonal and communication skills
Ability to manage and prioritize multiple tasks and duties
Strong background in digital & traditional advertising platforms and strategies a plus
Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-ND
Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite. The Company is also the global footwear licensee of brands Cat and Harley-Davidson.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified Great Place To Work.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
Apply Save Job
This feature is for current Wolverine employees to refer great talent. If you're already part of the team, please continue to refer someone! If not, explore and apply to our amazing opportunities-we'd love to have you join us.
Welcome!
This feature is for Wolverine employees to apply internally. Continue to proceed with your internal application. If you're looking for additional internal opportunities, head to our Internal Careers page to explore roles just for you.
Go Back Continue Anyway
","FormTypeId":null,"UrlLanguageCode":null,"PreviewType":0,"DateCreated":"2026-02-12T15:09:27.7414353","DateUpdated":"2026-03-26T19:28:19.9413884"}, 'site');
Share this job
Working in Rockford, United States
Take a look to see what's nearby.
Explore Location
Related Jobs
Featured Jobs
Explore our latest opportunities.
Facilities Maintenance Technician Rockford, United States
Head of Paid Media - 12M FTC - Sweaty Betty London, United Kingdom
International Sales Executive London, United Kingdom
Store Assistant - 8 hours - Sweaty Betty Exeter, United Kingdom
Store Assistant - 8 Hours - Sweaty Betty Ellesmere Port, United Kingdom
Supervisor - 40 Hours - Sweaty Betty Belfast, United Kingdom
Join Our Talent Community
Find out when the right role opens up near you.
First Name
Last Name
Email Address
Country Code+1+1242+1246+1264+1268+1284+1340+1441+1473+1649+1664+1670+1671+1684+1758+1767+1784+1849+1868+1869+1876+1939+20+211+212+213+216+218+220+221+222+223+224+225+226+227+228+229+230+231+232+233+234+235+236+237+238+239+240+241+242+243+244+245+248+249+250+251+252+253+254+255+256+257+258+261+262+264+265+266+267+268+269+27+290+291+297+298+299+30+31+32+33+34+345+350+351+352+353+354+355+356+357+358+359+36+370+371+372+373+374+375+376+377+378+379+380+381+382+385+386+387+389+39+40+41+420+421+423+43+44+45+46+47+48+49+500+501+502+503+504+505+506+507+508+509+51+52+53+54+55+56+57+58+590+591+593+594+595+596+597+598+599+60+61+62+63+64+65+66+670+672+673+674+675+676+677+678+679+680+681+682+683+685+686+687+688+689+690+692+7+77+81+82+84+850+852+853+855+856+86+872+880+886+90+91+92+93+94+95+960+961+962+963+964+965+966+967+968+970+971+972+973+974+975+976+977+98+992+993+994+995+996+998Phone Number
Upload ResumeRemove
Interested InPlease select a category or location option. Click "Add" to create your job alert.
CategorySelectAssistant ManagerCustomer ServiceDistribution Center GroupeCommerceFacilities GroupFinanceGeneral Management GroupHuman ResourcesInformation TechnologyKey HolderLegalMarketingMerchandisingPart TimePlanning GroupProductRetailSalesSeasonalStore ManagerSupply Chain
LocationSelectAltoona, IowaAntioch, TennesseeAsheville, North CarolinaAurora, IllinoisBath, EnglandBeaconsfield, EnglandBelfast, Northern IrelandBicester, EnglandBirch Run, MichiganBranson, MissouriBristol, EnglandByron Center, MichiganCamarillo, CaliforniaCambridge, EnglandCardiff, WalesChandler, ArizonaChesterfield, MissouriDawsonville, GeorgiaDestin, FloridaEagan, MinnesotaEdinburgh, ScotlandEllenton, FloridaEllesmere Port, EnglandEstero, FloridaExeter, EnglandFoley, AlabamaFolsom, CaliforniaFreeport, MaineGalway, ConnaughtGretna, NebraskaGrove City, PennsylvaniaHanover, MarylandHoward City, MichiganHowell, MichiganKildare, LeinsterKittery, MaineLake George, New YorkLancaster, PennsylvaniaLeeds, EnglandLeesburg, VirginiaLivermore, CaliforniaLondon, EnglandLutz, FloridaMackinaw City, MichiganMebane, North CarolinaMerrimack, New HampshireMiramar Beach, FloridaMonroe, OhioMyrtle Beach, South CarolinaNashville, TennesseeNorth Conway, New HampshireOxford, EnglandPark City, UtahPooler, GeorgiaPortsmouth, EnglandPottstown, PennsylvaniaQueenstown, MarylandRehoboth Beach, DelawareReigate, EnglandRingwood, EnglandRiverhead, New YorkRockford, MichiganRound Rock, TexasSaint Augustine, FloridaSanta Fe, New MexicoSevierville, TennesseeSheffield, EnglandSunbury, OhioTannersville, PennsylvaniaTewkesbury, EnglandThornton, ColoradoVacaville, CaliforniaWashington, PennsylvaniaWaterloo, New YorkWest Palm Beach, FloridaWeybridge, EnglandWindsor, EnglandWoodburn, OregonWrentham, MassachusettsYork, England
Add +
I consent to receive both job alerts and marketing email communications. I may unsubscribe at any time.
I consent to receive SMS communications. Message and data rates may apply. I may opt out at any time.
Confirm Email
Already a Member Join Community
By submitting your information, you acknowledge that you have read our privacy policy and consent to receive email communication from Wolverine Worldwide
Follow Wolverine Worldwide Careers
2025 Wolverine Worldwide, Inc.
Returning Candidate? Log back in!