E-Commerce Site Manager - Roberto Coin

Ecommerce Site Manager

The Watches of Switzerland Group is in search of an Ecommerce Site Manager for our premium jewellery brand, Roberto Coin.

The E-Commerce Site Manager will be accountable for the ecommerce growth strategy, sales, P&L, and relationship management internally and externally for North America. This role will be responsible for delivering sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations.

This position will report to the E-Commerce Director and collaborate with teams responsible for delivering against the e-commerce strategy and managing day-to-day online operations. This includes full ownership of site UX, performance, and scalability; driving merchandising clarity and the onsite path-to-purchase; and optimizing key health and performance KPIs such as qualified traffic, conversion flow, time on site, click-through rate, bounce rate, add to cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, and overall sales performance, while also developing the foundation and retention cohorts necessary to ensure sustainable growth and scalability.

Responsibilities

• Manage the e-commerce strategy to maximize sales and profitability of the site through seasonal strategies, business analysis and reaction to sales trends.
• Responsible for customer's journey and experience on site and post purchase, for all devices but with a mobile first mentality ensuring a best in class customer experience across all digital touchpoints.
• Develop target KPI benchmarks and growth plan to achieve YOY growth.
• Build and execute data led site merchandising strategies that balance brand storytelling with commercial outcomes across category pages, PLP's and seasonal campaign landing experiences.
• Translate trading priorities, inventory positions and customer insights into clear on-site execution plans that maximize product sell-thru and category effectiveness.
• Manage e-commerce calendar including promotions, merchandising and site- refreshes.
• Coordinate product launches, digital asset creation/delivery.
• Partner with client service and logistics teams at Roberto Coin.
• Collaborate with Roberto Coin marketing and sales teams.
• Monitor independent retailers' websites for compliance to Roberto Coin brand standards.
• Work with UX Lead and Dev team to optimize the user journey that maximize conversion.
• Monitor and continuously improve interfaces with ERP system to ensure data integrity.
• Collaborate cross functionally with planning, merchandising, finance, and marketing creative to help achieve financial objectives and to work on cross-department within Retail.
• Align calendars, audiences, creative, and post‑click journeys to ensure on-site efficiencies and retention.
• Support lifecycle & retention programs (email/SMS/loyalty), including segmentation, testing, deliverability, and LTV optimization.
• Responsible for e‑commerce operations & site performance (QA, releases, uptime, page speed), partnering with engineering to prioritize conversion rates and scalability.
• Manage merch storytelling, new releases, promos, ensuring inventory, pricing, and content readiness.
• Define and report KPIs: conversion rate, time on site, click through rate, bounce rate, add‑to‑cart rate, cart abandonment, average order value, repeat purchase rate/lifetime value, revenue, and margin.
• Provide feedback and measures to the marketing department to help evolve content and product storytelling that balances brand equity with conversion.
• Monitor site traffic, conversion rates, bounce rates, site speed through Google Analytics; analyze site metrics to connect web behavioral profiles to customer, sales, merchandising data.
• Perform other duties as assigned

Essential Experience & Requirements

• 5+ years related experience in eCommerce and Marketing.
• BS/BA college degree required; MBA preferred.
• Proven track record in a successful Direct to Consumer e-commerce business with significant year over year growth in a highly competitive industry
• Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention.
• Advanced online customer analytical skills
• Knowledge of digital marketing channels and Google Analytics
• Ability to translate offline brand vision to the online channel with flawless and consistent execution.
• Demonstrate big-picture thinking and experience in a dynamic, high-growth environment.
• Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-digital audience.
• Creative, diplomatic, cool under pressure and strong interpersonal skills.
• Experience managing a digital sales experience in the Luxury retail market.
• Deep experience in Shopify is strongly preferred.