Divisional Merchandising Manager- Women''s Apparel

Overview

The Divisional Merchandise Manager- Women's Apparel contributes to REI's success by leading the merchandising team in achieving seasonal and annual membership, sales, gross margin, and inventory goals for $500M-$1B+ in company annual sales. In partnership with the VP General Merchandise Manager, drives holistic multi-season product strategy and specialty shop business plans that achieve corporate priorities and objectives. Works closely with Director of Planning to lead the specialty shop's operations to deliver the business plans. Builds and maintains excellent relationships with our strategic vendors, in order to achieve mutual goals of customer acquisition, sales, profitability, and brand positioning. Develops, communicates, and executes the merchandising seasonal vision and influences the go-to-market plan by closely collaborating with cross divisional partners to ensure cohesive and compelling customer facing presentation of products and stories.

Responsibilities and Qualifications

• Lead annual strategic business planning to achieve membership, financial, impact, and customer goals, including specialty shop and new category plans.
• Align cross‑divisional partners and vendor strategies to support enterprise merchandising, marketing, and customer objectives.
• Set and guide strategic assortment direction to ensure profitability, sales growth, and alignment with the overall merchandising vision.
• Analyze business performance and market trends, adjusting strategies to strengthen short‑term results and long‑range plans.
• Oversee seasonal hindsight reviews and trend identification to inform future product and activity strategies.
• Partner with Planning and Replenishment to define financial goals and ensure effective governance of merchandise planning, margin, and inventory performance.
• Drive process improvements that enhance merchandising efficiency, operations, and cross‑department strategy execution.
• Collaborate across Marketing, Digital, Visual Merchandising, Retail, and Co‑op Brands to ensure cohesive product planning and omni‑channel execution.
• As a member of the Leadership Forum, develops a deep understanding of, effectively communicates and broadly supports execution of company strategies and priorities, aligning all partners towards a common goal and clear product vision.
• Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Challenges and inspires employees to achieve business results.
• Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.

Qualifications

• 10+ years of merchandising management experience including general management, assortment planning, financial planning, inventory management, and product development, with 3+ years managing multi-million dollar merchandising plans for a company with sales above $500MM/year.
• 5+ years of people management experience.
• Demonstrated insight and expertise in planning and executing annual merchandising strategies and business plans across national and geographic markets
• Knowledge of retail, manufacturing, and distribution processes with experience in multi-channel retailing
• Knowledge of business principles from multiple disciplines and ability to apply these principles in driving change/outcomes in cross-functional projects and activities
• Proven negotiation experience and relationship building skills
• Progressively responsible experience in managing business operations for large multi-unit companies
• Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
• Creates a strong, mutually supportive work spirit and culture where people can do their best.
• Makes effective organization and people decisions in a manner consistent with REI's values and ethics.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$140,300.00 - $238,600.00 per year