Location: Home-based, United States
Position Summary:
Were not looking for someone to manage channels. Were looking for someone to build an influence engine.
As Director of Social Media and Digital Influence, youll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentleys social presence into a strategic growth driver.
This is a role for a leader who thinks beyond posts and metrics. Youll operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentleys voice where it matters most.
Youre equally at home crafting a thought leadership narrative for a C-suite executive and building scalable operating models for a growing team. Youll start by leading a focused team of one full-time social media specialist and one part-time coordinator, with a clear mandate to grow it into a world-class global function over time.
If youre a strategist, storyteller, builder, and coach who understands where social media is headed and wants to shape that future for a company thats ready to invest in it, this is your role.
Responsibilities:
Build the Social Media Function
Create Bentleys global social media strategy and operating model with prioritization of channels and business logic for that prioritization.
Define team structure, workflows, governance, editorial planning, and measurement.
Build scalable processes for content creation, approvals, publishing, engagement, and reporting.
Establish social media best practices across regions, business units, and functions.
Develop annual plans, budgets, and growth roadmaps.
Executive Thought Leadership
Partner with senior executives to grow their presence and influence across LinkedIn and emerging channels.
Create executive content programs that elevate industry leadership and support strategic business priorities.
Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation.
Corporate Social Strategy
Lead Bentleys global social presence across LinkedIn, YouTube, Instagram, X, Facebook, and emerging platforms.
Develop channel-specific strategies and audience engagement plans.
Increase reach, engagement, share of voice, and follower quality.
Ensure a consistent brand voice while adapting content to platform dynamics.
Digital Influence & Community
Build programs that activate employees, customers, partners, industry experts, and advocates.
Identify opportunities to leverage creators, influencers, practitioners, and industry voices.
Develop strategies for community engagement across social channels and professional communities.
Support developer and technical communities in partnership with product and developer relations teams.
Content & Storytelling
In partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:
Short-form video
Executive content
Customer stories
Industry commentary
Event content
Product launches
Educational content
Community-driven content
Partner with communications, content, design, and video teams to maximize content reuse and distribution.
AI & Innovation
Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting.
Evaluate emerging social technologies and platforms.
Continuously improve team productivity through automation and AI-enabled processes.
Measurement & Analytics
Define KPIs and executive dashboards.
Track full funnel performance across channels.
Analyze trends and provide recommendations for optimization.
Establish attribution frameworks connecting social activity to marketing and business outcomes.
Success Metrics - This leader will be accountable for:
Audience growth across priority channels
Engagement rates
Share of voice
Executive social reach and engagement
Employee advocacy participation
Video performance
Influencer and community engagement
Traffic generated from social channels
Marketing-sourced pipeline contribution
Content production efficiency
Adoption of AI-powered workflows
Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications:
Required
Preferred
What We Offer:
#LI-CS1
#LI-REMOTE
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com