Director, Service Line Management and Growth

This position is based on-site in the Greater Seattle Area.

Sono Bello is the nation's largest and fastest-growing provider of cosmetic surgery and a recognized category disruptor in aesthetic surgery. With a national network of 130+ centers, the company has built a scaled operating platform that delivers consistent outcomes while enabling growth and innovation in a historically fragmented market.

By combining proprietary procedures, centralized capabilities, and a disciplined operating model, Sono Bello has created a business that supports sustained growth, continuous innovation, and strong performance. The organization's ability to standardize where it matters and remain agile where it counts has enabled rapid national expansion and ongoing investment in new capabilities.

Having established market leadership in body contouring and liposuction, Sono Bello is entering a new phase of growth focused on expanding its portfolio of products and service lines. These initiatives are core to the company's long-term growth strategy and represent meaningful opportunities to build new businesses within an established national platform.

Sono Bello offers our team members the opportunity to take ownership of complex, high-impact initiatives, work alongside an experienced executive team, and play a central role in shaping the future of a scaled, growth-oriented healthcare organization while working in the dynamic and rapidly evolving medical aesthetics category.

ROLE OVERVIEW: 

The Director, Service Lines is a newly created leadership role within Sono Bello's Products & Service Lines organization, which is responsible for developing, launching, and scaling new products and services across Sono Bello's national network.

This role has end-to-end ownership of Sono Bello's newly launched service line, a major strategic expansion beyond the company's core liposuction and body contouring offerings. The Director will be accountable for commercial performance, P&L results, and disciplined execution, from initial design and launch through driving national scale.

Success in this role requires a commercial, operator-oriented leader who combines strong financial acumen with the ability to deliver results in a matrixed environment. While this role does not directly manage marketing, sales, or center operations, it works closely with those teams to optimize the full patient journey — from segmentation and acquisition through post-operative care, outcomes, and advocacy.

ESSENTIAL DUTIES AND RESPONSIBILTIES:

Service Line Strategy & Growth

• Own the service line strategy, roadmap, and expansion plan, ensuring alignment with financial targets and long-term growth objectives.
• Identify, prioritize, and develop new initiatives that drive incremental revenue growth, margin improvement, and service line scalability.
• Monitor market trends, competitive dynamics, and patient needs to inform service line evolution and differentiation.

P&L Ownership & Financial Performance

• Maintain full P&L responsibility for the new service line, including revenue performance, margin management, and cost discipline.
• Partner closely with Finance and Field Leadership to develop budgets, forecasts, and ROI-based business cases for new initiatives, capital investments, and expansion phases.
• Establish performance targets and manage results against monthly, quarterly, and annual goals.

Cross-Functional Leadership & Execution

• Drive execution of the service line through close cross-functional partnership, working with:
• • Marketing, Acquisition and Sales teams on segmentation, positioning, demand generation and funnel conversion
  • Operations and field leadership on center readiness, workflows, and consistent execution
  • Clinical leadership on program design, quality standards, and outcomes
  • Supply chain, finance, and analytics teams on cost structure, availability, and performance insights
• Serve as the primary business owner and integrator for the service line, ensuring alignment across functions without direct line authority.

Team Leadership & Development

• Directly manage:
• • Director of Operations
  • Manager, Clinical Program Development
• Leverage established project management and marketing resources aligned to the service line.
• Build and develop a high-performing team culture focused on accountability, collaboration, and results.

Patient Experience & Operational Excellence

• Set clear standards and priorities to ensure a high-quality, end-to-end patient experience across all touchpoints.
• Identify opportunities to improve operational performance and scalability, partnering with operations leaders to implement changes.
• Define, monitor, and act on key performance indicators across clinical, operational, and commercial dimensions of the service line.

Senior Leadership Partnership

• Act as a trusted partner to the senior leadership team, including the EVP, Products & Service Lines, SVP Acquisition Marketing, CFO, CMO, Chief Medical Officer, Chief Commercial Officers, and their extended teams.
• Communicate progress, risks, and opportunities through clear, data-driven insights and actionable recommendations.

EDUCATION AND EXPERIENCE REQUIRED:

• 10–15+ years of experience in service line management, product management, brand management, or general management roles with direct P&L responsibility.
• Proven experience launching, operating, and scaling a line of business, ideally involving new offerings, adjacencies, or program development.
• Strong financial acumen, including budgeting, forecasting, ROI analysis, and performance management.
• Demonstrated ability to lead through influence in complex, matrixed organizations.
• Experience building, managing, and developing teams.
• Background in multi-unit, distributed retail and/or healthcare environments preferred.
• Track record of combining hands-on execution with strategic planning and long-term growth orientation.
• Strong collaboration, communication, and stakeholder management skills.

REQUIRED SKILLS AND ABILITIES: 

• Commercially minded operator with a bias toward action and measurable outcomes
• Strategic thinker who translates vision into executable, results-driven plans
• Comfortable navigating ambiguity and building new capabilities from the ground up
• Data-driven decision maker with sound business judgment
• Effective partner to senior leaders and cross-functional teams

WORK ENVIRONMENT:
Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.

COMPENSATION:

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $200,000 - $260,000 + Bonus.

BENEFITS:

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• EAP
• PTO & Paid Holidays