Director, Sales Operations

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Director, Sales Operations, leads the strategy, infrastructure, and execution that enables a high-performing sales organization. This role ensures operational excellence by optimizing tools, processes, and systems that support sales productivity and customer engagement. Serving as the central driver of sales enablement, analytics, and field execution, the Director aligns people, platforms, and performance to deliver efficiency, consistency, and growth across all sales channels.

Key Responsibilities

• Sales Operations Leadership
  • Lead the Sales Operations function to enhance salesforce effectiveness through streamlined processes, technology adoption, and data-driven decision making
  • Develop and implement standardized operating frameworks that improve field execution, reporting accuracy, and performance visibility
  • Partner with Commercial Strategy, Revenue Growth, and Sales leadership to align operational priorities with business goals
• Systems, Tools, and Process Optimization
  • Oversee the Sales Systems Center of Excellence (CRM, data analytics, and enablement tools), ensuring systems integration and usability across the sales organization
  • Drive continuous process innovation, leveraging automation and analytics to enhance speed-to-market and sales efficiency
  • Serve as business owner for field technology strategy and vendor management, ensuring platform scalability and performance
• Enablement and Training
  • Design and deliver sales enablement programs that build selling capability, improve adoption of tools and systems, and reinforce commercial discipline
  • Partner with HR and Learning teams to implement onboarding, coaching, and ongoing training that support sales readiness and retention
• Meetings, Events, and Logistics
  • Direct planning and execution of National Sales Meetings and key field events in collaboration with Sales, Marketing, and Communications
  • Oversee sales sample distribution and logistics, ensuring alignment with marketing priorities and trade compliance
• Budget and Resource Management
  • Develop and manage the Sales Operations budget, optimizing investment across systems, enablement, and field support functions
  • Monitor financial performance and vendor accountability to ensure cost-effective resource utilization
• Cross-Functional Collaboration
  • Serve as a strategic liaison between Sales, Marketing, Finance, IT, and Supply Chain to ensure operational alignment and accountability
  • Champion data integrity, governance, and continuous improvement across all sales operational processes

Qualifications

• Bachelor’s degree in Finance, Economics, Business Analytics, or related field
• 10+ years of progressive experience in Sales Operations, Commercial Enablement, or Sales Strategy, including at least 3–5 years in a leadership role
• Demonstrated success in driving operational efficiency through systems, analytics, and process design
• Strong understanding of CRM platforms (e.g., Salesforce), field technology, and sales enablement tools
• Proven experience leading cross-functional teams and managing large-scale projects or change initiatives
• Exceptional analytical, organizational, and communication skills
• Travel: up to 20%

Preferred Qualifications

• Master’s degree (MBA or related field)

• Experience in consumer goods, tobacco, or highly regulated industries
• Proficiency with data visualization and BI platforms (e.g., Power BI, Tableau)
• Demonstrated experience managing vendor relationships and technology budgets
• Certification in Sales Operations, CRM Administration, or Project Management (e.g., PMP, CSO Insights)

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on https://careers.swisher.com

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.