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Director, Product and Market Strategy - NGS

Takara Bio—Home

San Jose, California

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JOB DETAILS
SKILLS
Alliance/Partner Management, Analysis Skills, Biology, Biotech and Pharmaceutical, Brochures, Budgeting, Business Case, Business Growth, Business Skills, Business Strategy, Campaigns, Communication Skills, Contract Negotiation, Cross-Functional, Data Analysis, Detail Oriented, Direct Marketing, Distribution Channel, Diversity, Establish Priorities, Financial Modeling, Genetics, Genomics, Go Programming Language (Golang), Interpersonal Skills, Lead Generation, Leadership, Licensing, Mail Processing, Market Entry Strategy, Market Research, Market Segmentation, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Marketing/Promotional Messaging, Meet Sales Quota, Mentoring, Military, Net Present Value (NPV), Next Generation Sequencing (NGS), Organizational Skills, Partner Sales, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Problem Solving Skills, Product Design, Product Development, Product Lifecycle, Product Lifecycle Management, Product Management, Product Marketing, Product Planning, Product Reviews, Product Strategy, Product/Service Launch, Requirements Management, Research & Development (R&D), Resource Management, Return on Investment (ROI), Sales, Sales Tools, Social Media, Strategic Planning, Team Lead/Manager, Team Player, Time Management, Willing to Travel, Writing Skills
LOCATION
San Jose, California
POSTED
27 days ago
Job Title:       Director, Product and Market Strategy NGS
Reports to:      VP, Marketing
FLSA Class:    Exempt

Learn more about our company and how we support you:
Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist - promoting discoveries that improve health and the environment. We hold values that all employees and prospective candidates should demonstrate: Innovation, Teamwork, Integrity, Respect, Growth, Diversity and Quality. We value helping employees develop their skills and you will be part of this journey!

At Takara Bio, we know that every experimental decision has an impact. Choices matter, from design to data analysis. We create best-in-class products that get the job done. In your hands, what do those research reagents and kits create? Something powerful: knowledge, understanding, and—often—hope! Together we can improve the human condition through biotechnology…and That's Good Science!

How this role drives the company forward:
The Director, Product and Market Strategy NGS leads strategic initiatives and product management efforts to drive global growth and innovation of Takara Bio’s Next Generation Sequencing (NGS) solutions. This role combines deep technical and domain expertise in NGS with cross-functional leadership to develop and execute market-driven product roadmaps aligned with corporate objectives and R&D capabilities. The Director oversees the full product lifecycle, including phase gate alignment, go-to-market planning, and tactical marketing execution, mainly for North America. They also manage strategic partnerships, collaborations, and business ventures, negotiating contracts and tracking performance metrics to ensure sustained market growth and impact. By translating scientific and market insights into actionable strategies, the Director enables short- and long-term growth through targeted campaigns, development of sales enablement tools, and cross-functional initiatives that support commercialization and adoption of NGS technologies.

The Director, Product and Market Strategy is an onsite role located in San Jose, CA. Approximately 30% travel and some international travel may be required.   


How you will make an impact:
In this role, you will be pivotal in shaping the future of Takara’s RNA-based NGS portfolio and driving its success in the global life sciences market. You will lead a high-performing team of product managers to deliver customer-centric solutions that address real-world research challenges and deliver measurable value. Your strategic oversight will guide the development and launch of impactful products, optimize portfolio performance, and ensure the creation of targeted messaging and promotional activities that resonate with key market segments. By aligning scientific innovation with strategic business execution, you will expand Takara Bio’s reach, accelerate growth, and contribute to long-term success in a rapidly evolving genomics landscape.

What will you do:
  •             This position has supervisory responsibilities.
Product Management & Commercialization
  • Leads and mentors a team across multiple product lines, overseeing product lifecycle, development timelines, and resource allocation for NGS-related projects.
  • Collaborates with R&D Director(s) and cross-functional teams to prioritize and execute product roadmaps aligned with strategic goals.
  • Tracks NGS product development projects and leads team through challenges in product development, including timelines, technical risks, vendors, shifting requirements, resource limitations, and cost.
  • Leverages the team's strengths to ensure that all aspects of product lifecycle management, including market research, NPVs, new product proposals, marketing requirements, go-to-market strategies, product launches, and sales enablement initiatives, are met according to stated deadlines.
  • Works cross-functionally with Takara Bio Product Management, R&D, Operations, and commercial and executive teams to bring product roadmaps to life and implement corporate strategies that capitalize on Takara Bio's capabilities and technical strengths.
  • Works with the team to conduct product line reviews and post-launch assessments to optimize performance.
Market Strategy & Business Growth
  • Leads the commercial/business activities of one or more assigned market areas within the Marketing department through direct management of team members.
  • Serves as domain knowledge expert for one or more related market areas, including current and possible future market trends, applications, information affecting the business, industry trends, competition, competitive environment, and marketplace strategy and tactics.
  • Builds business cases and financial models for potential new growth opportunities (may include in-licensing, acquisitions, etc.) and presents to Senior Management to gain approval/Go-No-Go decision.
Strategic Partnerships & Ventures
  • Provides the vision and rationale for new/novel business opportunities that significantly expand the market for current NGS products or lead to new technologies/growth in new markets.
  • Leads the efforts to identify, evaluate, and develop sponsored research programs, partnerships, and/or acquisitions in the assigned market area; defines the requirements for collaborations and new ventures.
  • Aligns external opportunities with internal capabilities to support innovation and growth.
Marketing & Sales Enablement
  • Partners with Sales leadership to set budgets and achieve sales targets.
  • Develops tactical marketing plans and campaigns to drive lead generation and revenue.
  • Collaborates with other marketing and sales team members to develop product messaging and high-impact sales tools that include, but are not limited to, cue cards, brochures, application notes, and web and social media content.
  • Delivers market-focused training for internal teams and distributors.
  • Analyzes campaign performance to improve ROI and explore new promotional channels.
  • Represents Takara Bio at industry events and technical meetings.
  • Ensures delivery of market-focused training for internal teams and distributors.


How will you get here?
  • Requires a BA or BS degree; MS and/or PhD considered favorably.
  • A minimum of 18 years of experience in product marketing for life science or related markets, with a minimum of 10 years of experience managing a team of marketing professionals.
  • Excellent written and verbal communication skills with demonstrated proficiency in presenting.
  • Detailed and broad knowledge of the NGS scientific discipline, including techniques, applications, and competitors.
  • Highly effective analytical, problem-solving, and judgment skills, with demonstrated ability to manage the work of other senior-level team members.
  • Demonstrated success in developing product roadmaps and other business strategies to increase commercial growth/impact.
  • Demonstrated ability to manage external partnerships/collaborations.
  • Solid business acumen, understanding of product marketability, and how to design products that meet market requirements.
  • Must be detail-oriented and have strong organizational and time-management skills.
  • Excellent interpersonal skills and ability to think creatively.
  • Collaborative team player who can build credibility and relationships across all functions and levels of the organization.
  • Reputation as an emerging business leader with sustained performance and accomplishments.

AAP/EEO Statement:
Takara Bio USA, Inc. does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.
 

Additional Information about the role:
Please note this job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.  The US base salary range for this full-time position, expected to be located in San Jose, CA, is $220,000 - $230,000 USD. This range may be modified at any time at our sole discretion.  This base salary does not include additional bonus compensation and benefits. Learn more about benefits at https://www.takarabio.com/about/careers/company-benefits. Individual compensation packages are based on factors unique to each candidate, including job-related skills, training, experience, qualifications, work location, and market conditions.

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