Director Private Brand Product ManagementThe Director Private Brand Product Management is a strategic business leader responsible for defining and executing the end‑to‑end Private Brand strategy within the unique fast‑paced dynamics of the convenience retail channel. This role requires exceptional business acumen deep analytical capability and an ability to design scalable processes and roadmaps that accelerate growth across highly shoppable impulse‑driven categories.You will lead a high‑performing team of Private Brand Product Managers ensuring that innovation speed‑to‑market quality and operational excellence align with the needs expectations and missions of convenience store customers. By uniting customer insights market trends operational capabilities and financial performance you will build a strategic product portfolio that drives differentiation loyalty and profitable category growth.Key Duties & ResponsibilitiesStrategic Leadership for Convenience RetailBuild and execute Private Brand strategies tailored to the missions trip types and rapid‑decision shopping behaviors unique to the convenience channel.Develop commercially grounded business cases and multi‑year roadmaps shaped by consumer insights unit‑velocity data operational realities and the economics of small‑format retail.Align Private Brand strategy with overall category and merchandising goals to improve market penetration margin mix and brand perception in convenience-specific categories e.g. snacks beverages immediate consumption items foodservice and on‑the‑go solutions.Team Leadership & Capability BuildingLead mentor and develop a team of Product Development Category Managers strengthening analytical fluency customer‑centric thinking and operational discipline.Build a high‑performance culture grounded in accountability structured planning and data‑driven decision‑making.Innovation & Product DevelopmentIdentify and prioritize growth opportunities that meet the speed value and convenience‑driven needs of C‑store shoppers.Create structured innovation and renovation pipelines with clear milestones financial targets and cross‑functional inputs.Develop product and packaging solutions that optimize shelf impact portability operational efficiency and store‑level execution.Process Roadmap & Operational ExcellenceBuild and refine end‑to‑end product management processes that accelerate speed‑to‑market-critical in a rapidly evolving convenience environment.Create scalable frameworks for assortment planning and vendor engagementEnsure tight execution through roadmap governance KPI tracking and standardized workflows that improve consistency and cross‑functional alignment.Cross‑Functional CollaborationStrengthen partnerships across Procurement Supply Chain Foodservice QA Store Operations Merchandising and Marketing to ensure strategies are executable in small-format retail.Collaborate with suppliers to enhance manufacturing capabilities cost competitiveness and service levels tailored to the convenience channel.Performance Analytics & Continuous ImprovementBuild a data‑driven culture using financial metrics market data shelf performance consumer insights and operational KPIs.Leverage POS velocity margin performance panel data and SKU productivity to guide portfolio decisions and determine where Private Brand can win.Lead continuous improvement across assortment optimization innovation rigor supplier performance packaging efficiency and end‑to‑end product quality.Key CriteriaSignificant experience in category management product development brand leadership or marketing-ideally within convenience retail foodservice or fast‑moving consumer goods.Proven ability to create and execute strategy manage high‑velocity product portfolios and deliver strong financial outcomes using data and consumer insights.Strong collaborator with a record of influencing across a matrixed multi‑cultural organization and partnering with cross‑functional teams.Highly analytical detail‑oriented problem solver with an ability to balance customer impact operational constraints and financial performance.Demonstrated success in building scalable processes frameworks and organizational discipline in fast‑moving retail environments.Education & ExperienceBachelors Degree in Business Marketing or a related field required.10 years of experience in product development brand management category strategy or innovation.Experience within the Convenience Store channel or other small‑format high‑velocity retail environments preferred.LI-PG1 Circle K is an Equal Opportunity Employer.The Company complies with the Americans with Disabilities Act the ADA and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Companys Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.Click below to review information about our companys use of the federal E-Verify program to check work eligibilityIn EnglishIn Spanish